<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.ostratto.com/blogs/tag/technical/feed" rel="self" type="application/rss+xml"/><title>Ostratto - Blog | Ostratto #technical</title><description>Ostratto - Blog | Ostratto #technical</description><link>https://www.ostratto.com/blogs/tag/technical</link><lastBuildDate>Fri, 18 Sep 2026 13:27:22 +0200</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[AI in 2026: Five Practical Predictions for Small Businesses]]></title><link>https://www.ostratto.com/blogs/post/ai-predictions-2026-small-business</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/post-cover-images/gradient-variation-9.jpg"/>AI agents, embedded automation and smarter workflows are moving quickly from demos into everyday business software. Here is what the biggest AI predictions for 2026 actually mean for SMEs.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_X-YFta2cTxaZ2hdVkVDzHg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VpzeCOAEQBe7BJRRDjCe9A" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_91e6hWQlRsCpC7fjprqW4A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_B9eFx3kCTPWgSvhPOky6Ag" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div></div><div><div><div></div></div></div><div><div></div></div><div><div><br/></div><div></div><div><div>AI predictions have a habit of going one of two ways. Either they promise that everything is about to change overnight, or they are so vague that almost anything can count as being right.</div><div><br/></div><div>The reality in 2026 is a little more useful.</div><div><br/></div><div><div>A <a href="https://wise.com/gb/blog/ai-predictions-for-2026" title="recent Wise article" target="_blank" rel="">recent Wise article</a> highlighted five major themes for the year: AI agents, businesses creating more tailored AI systems, measurable returns from specific types of work, AI becoming embedded into existing software, and the continued importance of human oversight. Six months into the year, there is already plenty of evidence to test those ideas against.&nbsp;</div></div><div><br/></div><div>For small businesses, the important question is not whether every prediction comes true. It is where AI can genuinely save time, improve a process or remove repetitive work without creating a bigger problem somewhere else.</div><div><br/></div><div>Here is our view.</div></div></div></div></div>
</div></div></div><div data-element-id="elm_HJD0-gmuQzp56cd19O5KTQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_NOUuOJsG-kmcNenct8CCfQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_ZHUYrApFjBrYbPQf-pVyYg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">1. <span>AI agents will start doing jobs, not just answering questions</span></span></div></div></h4></div>
<div data-element-id="elm_hePAGNKpGRTEkeBe52bwLg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div></div></div><div><div>Most people first experienced generative AI as a chatbot: ask a question, get an answer.</div><div><br/></div><div>Agents go a step further. Instead of simply telling you what to do, an agent can potentially complete a sequence of steps across different systems. That could mean reading a support request, checking the customer record, looking up an order, applying a company policy and preparing or carrying out an approved action.</div><div><br/></div><div><div>That is no longer just a future concept. Google and OpenAI now offer enterprise systems specifically designed around agents that connect to company tools, follow permissions and operate across multi-step workflows. Gartner forecasts that <a href="https://www.gartner.com/en/newsroom/press-releases/2025-08-26-gartner-predicts-40-percent-of-enterprise-apps-will-feature-task-specific-ai-agents-by-2026-up-from-less-than-5-percent-in-2025" target="_blank" rel="">up to 40%</a> of enterprise applications will contain task-specific agents by the end of 2026, compared with less than 5% when it made the forecast in 2025.&nbsp;</div></div><div><br/></div><div><div>But there is an important reality check. <a href="https://hai.stanford.edu/ai-index/2026-ai-index-report/economy" title="Stanford’s 2026 AI Index" target="_blank" rel="">Stanford’s 2026 AI Index</a> found that actual agent deployment was still in the single digits across nearly all business functions during 2025.&nbsp;</div></div><div><br/></div><div>So yes, agents are coming. No, you probably do not need an army of digital employees next Tuesday.</div><div><br/></div><div>For SMEs, the best starting point is one well-defined process with a clear outcome and clear limits.</div></div><div><br/></div></div>
</div></div></div><div data-element-id="elm_1uDvqFfoe0nm5qGhPD2hhQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_sr9horNBdkEpTYybhm8f4g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_gKAeyJe6nkItfr3X78niww" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_gKAeyJe6nkItfr3X78niww"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/blog%20resources/2026/ai-predictions-2026-small-business/agentic-AI.png" size="large" alt="Illustration of an employee using AI assistants to manage email, CRM updates, scheduling, documents and tasks."/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">AI agents can take on routine tasks across email, CRM, scheduling and documents, helping teams focus on higher-value work.</span></figcaption></figure></div>
</div><div data-element-id="elm_v2EaFG-fseFrn3SIHH0-Xw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_v2EaFG-fseFrn3SIHH0-Xw"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_v2EaFG-fseFrn3SIHH0-Xw"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_7--vlKDHWDGZlTDCLwG3yg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_rqP9PklFL6fpfuufOv4soQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_1bxbbN-kDsWm8wCnmOFb-g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">2.&nbsp;<span><span>The most useful AI will disappear into the software you already use</span></span></span></div></div></h4></div>
<div data-element-id="elm_q73dAqxZOBr1IWxqMWcC1w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div><div>The biggest AI change may be the one you notice least.</div><div><br/></div><div><div><a href="https://www.deloitte.com/uk/en/about/press-room/deloitte-2026-tmt-predictions-genai-inside-existing-search-engines-overtakes-standalone-genai.html" title="Deloitte predicts" target="_blank" rel="">Deloitte predicts</a> that daily use of generative AI inside search engines will be three times more common than use of standalone GenAI tools in 2026 and beyond. More broadly, it expects much of AI’s growth to come through features added to software people already use.&nbsp;</div></div><div><br/></div><div>That makes sense for a business.</div><br/><div>Opening another AI website, copying information into it and then copying the result back into your CRM is not much of an automation. The bigger opportunity is AI working directly inside your email, CRM, finance system, help desk or document workflow.</div><div><br/></div><div>For an SME, that could look like an incoming enquiry being classified automatically, a CRM record being updated, a draft response being prepared and the right colleague being asked for approval.</div><div><br/></div><div>The AI itself becomes less interesting. <span style="font-weight:bold;">The workflow becomes more important.</span></div></div><br/></div><div><div><ul></ul></div></div></div>
</div><div data-element-id="elm_Av6wAgb4mUk8RtqV8UgsIQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Av6wAgb4mUk8RtqV8UgsIQ"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/blog%20resources/2026/ai-predictions-2026-small-business/embedded-ai.png" size="large" alt="Illustration of AI embedded across everyday business tools including email, CRM, spreadsheets, support and documents."/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Rather than living in separate tools, AI will become embedded across everyday workflows, quietly assisting with tasks, insights and communication.</span></figcaption></figure></div>
</div><div data-element-id="elm_QliBZEXDBYHOpnMj8PN1LQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_QliBZEXDBYHOpnMj8PN1LQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_QliBZEXDBYHOpnMj8PN1LQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_O0euDCJsjy28HGbAHvKGWQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_3mGypZnfrLqpqCWdmCg1ww" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_JsG16vZmRBto9Q-rXSOtxg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">3.&nbsp;<span><span><span>AI value will be found in boring, measurable work</span></span></span></span></div></div></h4></div>
<div data-element-id="elm_nWFzcj7mUSo2kBZ1ot9FBQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div>This might be the least exciting prediction, but probably the most useful.</div><div><br/></div><div><div><a href="https://hai.stanford.edu/ai-index/2026-ai-index-report/economy" title="Stanford’s review" target="_blank" rel="">Stanford’s review</a> of productivity research found some of the largest gains in structured, measurable tasks, including customer support, software development and marketing output. <a href="https://openai.com/index/the-state-of-enterprise-ai-2025-report/" title="OpenAI’s own enterprise research" target="_blank" rel="">OpenAI’s own enterprise research</a> similarly reports substantial numbers of users seeing faster marketing execution and IT issue resolution.&nbsp;</div></div><div><br/></div><div>That points SMEs towards a simple rule: look for work that happens frequently, consumes measurable time and has an output you can check.</div><div><br/></div><div>Good candidates might include first drafts of routine content, customer-service triage, meeting or document summaries, data classification, recurring reports, information retrieval, invoice processing or preparing information before a human makes a decision.</div><div><br/></div><div>That does not mean every process should use AI. If a conventional workflow or automation rule can do the job more reliably and cheaply, use that instead.</div><div><br/></div><div>AI should solve a problem, not become the problem.</div></div><div><br/></div></div>
</div></div></div><div data-element-id="elm_waP299dQxy-lKNrxz3lRwQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_QLl4TgCeLVM5XZEi3kNfkA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_4cXnuLg5gWsTYx68K1j7Yw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_4cXnuLg5gWsTYx68K1j7Yw"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/blog%20resources/2026/ai-predictions-2026-small-business/tailored-ai.png" size="large" alt="Illustration of a central AI platform connected to CRM, finance, support, analytics, documents and scheduling systems."/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">The most valuable AI will connect directly with the systems businesses already use, bringing together data from CRM, finance, support and operations.</span></figcaption></figure></div>
</div><div data-element-id="elm_5XQHL_WE-auCemMYpR5FTg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_5XQHL_WE-auCemMYpR5FTg"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_5XQHL_WE-auCemMYpR5FTg"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_l8uVFLgKIzrYL9d3MAsqbQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_bdG5mb-wJzj4OeQ_2nnVAA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_vqpDnD2VSUGENuyzEYus9g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span>4. <span>You may need your own AI workflow, but not your own AI model</span></span><span><span></span></span></span></div></div></h4></div>
<div data-element-id="elm_B5N18s-z8lmWHIeTTsimSA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div>Wise suggests businesses should consider building their own AI tools rather than relying entirely on generic products. The underlying point is sound, but for an SME we would interpret it differently.&nbsp;</div><div><br/></div><div>Building your own AI does not have to mean training a giant model.</div><div><br/></div><div>In many cases, the more practical approach is to use an established model while building your own business logic around it: your data sources, CRM records, approval rules, permissions, integrations and processes.</div><div><br/></div><div><div>Current enterprise AI platforms are moving in exactly this direction. <a href="https://cloud.google.com/blog/products/ai-machine-learning/introducing-gemini-enterprise-agent-platform" title="Google" target="_blank" rel="">Google</a>, for example, now supports multiple first-party and third-party models inside one agent platform, alongside orchestration, identity, security and evaluation tools.&nbsp;</div></div><div><br/></div><div><div>That is useful because the “best” model will keep changing. <a href="https://hai.stanford.edu/ai-index/2026-ai-index-report/technical-performance" title="Stanford reports" target="_blank" rel="">Stanford reports</a> that leading models are increasingly close on headline performance, shifting more of the practical decision towards reliability, cost and performance for a particular domain.&nbsp;</div></div><div><br/></div><div>For most SMEs, your competitive advantage is unlikely to be the underlying language model. It is much more likely to be how well AI understands and fits your business process.</div></div><div><div><br/></div></div></div>
</div><div data-element-id="elm_rHBhDOlA5wwZaXngcrSw8Q" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_rHBhDOlA5wwZaXngcrSw8Q"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/blog%20resources/2026/ai-predictions-2026-small-business/ai-roi.png" size="large" alt="Illustration showing AI turning business data into measurable outcomes including time savings, lower costs and higher productivity."/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Businesses will increasingly judge AI by the results it delivers, from time saved and lower costs to better productivity and decision-making.</span></figcaption></figure></div>
</div><div data-element-id="elm_a4gNCCn57hU7nM2KANfSZw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_a4gNCCn57hU7nM2KANfSZw"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_a4gNCCn57hU7nM2KANfSZw"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_36pw7IQAdOwy5QS3IKcqbw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_vF99psHatFsqYb7xmZZpXw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_s_HX10sV2nC3qIkjG3zwRw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span><span>5. <span>Human oversight becomes more important as AI gets more capable</span></span></span><span><span></span></span></span></div></div></h4></div>
<div data-element-id="elm_LlK2ILOnxTfd_gF9HmfUVQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div>The more an AI system can do, the more important its boundaries become.</div><div><br/></div><div>An AI writing a first draft presents a very different level of risk from an AI that can modify a customer account, trigger a payment, send an external message or access confidential business data.</div><div><br/></div><div><div>The UK government’s voluntary AI cyber <a href="https://www.gov.uk/government/publications/ai-cyber-security-code-of-practice/code-of-practice-for-the-cyber-security-of-ai" title="security code" target="_blank" rel="">security code</a> calls for defined business requirements, security risk assessment, staff training, audit trails, controlled permissions, testing and human responsibility. <a href="https://digital-strategy.ec.europa.eu/en/faqs/navigating-ai-act" title="EU requirements" rel="">EU requirements</a> also impose human-oversight duties in specified high-risk uses.&nbsp;</div></div><div><br/></div><div>This is why “human in the loop” needs to mean more than somebody glancing at an answer.</div><div><br/></div><div>A sensible AI workflow should make it clear what the AI can access, what it is allowed to do automatically, what requires approval, what gets logged and when a person must take over.</div><div><br/></div><div>That becomes particularly important around money, personal information, contractual commitments, security and regulated decisions.</div></div><div><div><br/></div></div></div>
</div><div data-element-id="elm_5qumqtZwPoxdwfFLn4k4BQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_5qumqtZwPoxdwfFLn4k4BQ"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/blog%20resources/2026/ai-predictions-2026-small-business/human-ai.png" size="large" alt="Illustration showing an AI recommendation being reviewed and approved by a person before the final action is completed."/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">As AI becomes more autonomous, human review, approval and oversight will remain essential for important decisions and actions.</span></figcaption></figure></div>
</div><div data-element-id="elm_j6GLk6xzz8H9S-rZP-RRDQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_j6GLk6xzz8H9S-rZP-RRDQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_j6GLk6xzz8H9S-rZP-RRDQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_uPK89eItJ9qsL1q9_j6kSA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_FAV6_QiY0GK8y98JA7u0Ug" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_p5q_GoIAsW7GHs-6QGhxYg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-center zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span><span><span><span>What should small businesses do now?<br/></span></span></span></span><span><span></span></span></span></div></div></h4></div>
</div><div data-element-id="elm_GspSc1BDSOMhYFcbvXkOxQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_QGm8K3snc-856ykusU57kA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-left " data-editor="true"><div></div><div><div style="text-align:left;"><div><div>Start with the process, not the AI product.</div><div><br/></div><div>Find a repetitive task that genuinely costs the business time. Decide what a successful outcome would look like and how you will measure it. Work out what information the AI needs, what systems it needs access to and where a human approval step belongs.</div><div><br/></div><div>Then run a controlled pilot.</div><div><br/></div><div>If the result saves meaningful time without introducing unacceptable errors, security problems or additional administration, expand it. If it does not, stop.</div><div><br/></div><div><div>That may sound less exciting than announcing an “AI transformation programme”, but it is much more likely to produce something useful. The available evidence increasingly suggests that organisational readiness, <a href="/services/implementation" title="integration" rel="">integration</a> and <a href="/services/implementation" title="workflow design" rel="">workflow design</a> matter at least as much as having access to a capable model.</div></div></div><div><br/></div></div></div></div>
</div><div data-element-id="elm_1CY5FC8IDyxT-m3bcBbflA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-center zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span><span><span><span><span>Final thoughts</span><br/></span></span></span></span><span><span></span></span></span></div></div></h4></div>
<div data-element-id="elm_u4j8mV9kVN2-K44Yn3oBMQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div><div>Wise is right about the overall direction: AI is moving deeper into everyday <a href="/services/consulting" title="business processes" rel="">business processes</a>, agents are becoming more capable, and people will increasingly supervise AI rather than simply ask it questions.&nbsp;</div></div><div><br/></div><div>But for small businesses, 2026 does not need to be about chasing every new AI launch.</div><div><br/></div><div>The opportunity is simpler: identify work that should take less time, connect the right technology to the right process, and keep sensible controls around it.</div><div><br/></div><div>After all, the smartest use of AI is the one that genuinely makes <span style="font-weight:bold;">your work, less work</span>.</div></div><p></p></div>
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</div><div data-element-id="elm_rqI20yfUVrX-8h2qHbkCRA" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-center zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"> [data-element-id="elm_rqI20yfUVrX-8h2qHbkCRA"].zprow{ border-radius:1px; margin-block-start:20px; margin-block-end:20px; } </style><div data-element-id="elm_wLxMmVNUeBZX7fWKaHmifg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_wLxMmVNUeBZX7fWKaHmifg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_3ae1CBkP3xtff2PgbpeFwQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_3ae1CBkP3xtff2PgbpeFwQ"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_7WoLQQt7MSWgqFln992mvQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b>Contact</b></h4></div>
<div data-element-id="elm_q-0ViYxbYtugudA7zPEAsA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span></span><span></span><span>Get in touch with the team to discuss how we support your business with practical, people-first technology and long-term solutions.</span><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
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<div data-element-id="elm_5Wz821ffgqDYfbaEfY1NNw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span>Learn who we are, what we stand for, and how Ostratto helps businesses make their work, less work through practical technology solutions.</span><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
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<div data-element-id="elm_fiWYllOY-r0KV9sqyx6_2Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span>Discover how we partner with you - focusing on strategy, simplicity and long-term value to deliver technology that truly supports your business.</span><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
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</div></div></div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 14 Aug 2026 08:44:32 +0000</pubDate></item><item><title><![CDATA[A Day in the Life of an Operations Director]]></title><link>https://www.ostratto.com/blogs/post/an-operations-director</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/post-cover-images/gradient-variation-3.jpg"/>The difference that joined-up systems make. Not dramatic transformation, but quieter days, clearer decisions, and an organisation that carries its own weight.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_tQTF3ISY8UqghRG8kNPv5A" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9XCrAgKBJiQDLZ7wezuxYw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_NVcAKHpbWbZl64R6sA4NXA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_q5oaAMsRsnEdS9eaLeUM0w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><br/></p></div>
</div><div data-element-id="elm_0aQ3P_Fj3cL37PaUeEBCAw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;">Holding a Growing Business Together (Before)</span></h4></div>
<div data-element-id="elm__AICNfbFoa8N3G84F-9v9A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span></span></p><div><div>At 7:42am, Sam opens the laptop as the office begins to stir. The systems wake up quietly. Dashboards load. Inboxes refresh. Notifications arrive in quick succession. Sam takes a sip of coffee while scanning the overnight updates, already aware that the day will move faster than the information does. There are processes in place. There are systems for nearly everything. Yet the picture they create together is incomplete.</div><div><br/></div><div>The first decision arrives before the morning meeting. A client escalation has been flagged overnight. Sam opens the CRM, then the service desk, then a shared document linked in an email. Each tells part of the story. Timelines do not quite align. Notes are missing context. The business needs an answer now, not later, so Sam makes the call based on experience and judgement. It is not guesswork. It is simply the best decision possible with what is visible.</div><div><br/></div><div>By mid-morning, questions begin flowing in from different teams. Has that approval gone through. Are we still on track for delivery. Who owns the next step. Sam opens tabs almost instinctively. CRM. Project management. Email. A spreadsheet maintained carefully by one team because it fills gaps nothing else quite covers. The answers are there, scattered across systems that were never designed to work together. Sam replies with confidence, even when that confidence is supported by cross-checking rather than clarity.</div><div><br/></div><div>Meetings follow. Good ones. Productive ones. Yet they circle the same issues. Visibility. Ownership. Handovers. Everyone is working hard. No one doubts that. The problem is not effort. It is friction. Small delays compound into uncertainty. Decisions slow as people wait for confirmation that should already exist.</div><div><br/></div><div>Lunch happens between conversations. Sam approves invoices while responding to messages. Tasks are forwarded with notes asking for updates. People do their best to interpret what is needed. The organisation runs on professionalism and goodwill, supported by systems that require constant interpretation.</div><div><br/></div><div>In the early afternoon, a customer raises a concern. Nothing dramatic. Just confusion. They were told one thing last week and are seeing another today. Sam listens, reassures, and promises to investigate. When the call ends, Sam already knows what will be found. No single error. No clear fault. Just multiple systems, each accurate in isolation, failing to present a single truth.</div><div><br/></div><div>As the day moves on, planned work gives way to operational maintenance. Reports are assembled manually. Numbers are reconciled. Access needs adjusting for a role change that happened days ago. Sam stays focused, but the mental load builds quietly. This is not strategic work. This is compensating work.</div><br/><div>At 6:30pm, the laptop finally closes. Sam reflects briefly before heading home. The business is performing. Clients are served. Targets are met. But it feels heavier than it should. Too much knowledge lives in people’s heads. Too many decisions depend on memory rather than visibility. The organisation functions, but only because experienced people are constantly holding it together.</div></div><div><br/></div><p></p></div>
</div></div></div><div data-element-id="elm_kXXW_fZ3p9MX8wuopwoUNw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_XxzSjrC1PyGlN0-WUr8zFQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_UVZi4GbmqIa9zlOB3wxujg" data-element-type="divider" class="zpelement zpelem-divider "><style type="text/css"></style><style></style><div class="zpdivider-container zpdivider-line zpdivider-align-center zpdivider-align-mobile-center zpdivider-align-tablet-center zpdivider-width100 zpdivider-line-style-solid "><div class="zpdivider-common"></div>
</div></div><div data-element-id="elm_My7mlkROaeVIHZC-CcF2iw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><br/></p></div>
</div><div data-element-id="elm_2q_HqTW2vlPH-h_ymVl06g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span>Where Systems Carry Their Weight</span> (After)</span></h4></div>
<div data-element-id="elm_y4UdKE1nPas_96uOa6S5zA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span></span></p><div><div></div><div><div>At 7:42am, Sam opens the laptop as the office comes to life. Dashboards load cleanly. Notifications are fewer, more meaningful. The day’s priorities are already visible. Context sits alongside meetings, tasks, and alerts. Sam takes a sip of coffee without rushing. There is time.</div><div><br/></div><div>The first issue of the day appears clearly rather than urgently. A client escalation is flagged, already linked to the relevant project, support history, and recent communications. Sam reviews the information in one place. The timeline makes sense. The next step is suggested, based on similar cases and current capacity. Sam approves it and moves on. The decision is still human, but it is no longer made in partial darkness.</div><div><br/></div><div>By mid-morning, questions arrive from teams, just as before. The difference is speed. Sam checks a single view. Status is clear. Ownership is visible. Updates are shared automatically. Answers take seconds. There is no need to cross-check or interpret. Everyone is working from the same version of events.</div><div><br/></div><div>Meetings feel different too. Less time is spent aligning understanding. More time is spent improving outcomes. Data is trusted. Discussions move forward rather than looping back. Sam notices it without consciously trying to. The organisation feels calmer, not slower.</div><div><br/></div><div>Lunch still happens between tasks, but the interruptions are fewer. Invoices are queued automatically. Role changes trigger access updates without reminders. Tasks appear where they should, already prioritised. Sam no longer needs to ask people to pick things up. The system has already done the coordination.</div><div><br/></div><div>When a customer calls in the afternoon, the conversation is straightforward. Sam sees the full context instantly. What was agreed. What has been delivered. What comes next. The response is confident because it is informed. When the call ends, there is no follow-up scramble. The system already reflects the outcome.</div><div><br/></div><div>Later in the day, Sam works on what the role was meant to focus on. Improving processes. Anticipating future demand. Making changes that reduce friction rather than reacting to it. Admin still exists, but it arrives in order and leaves quietly. It no longer competes with strategic thinking.</div><div><br/></div><div>At 5:45pm, the laptop closes. Earlier than it used to. Sam does not think about what might have been missed. The systems are visible. The information is shared. The business does not rely on individuals to compensate for gaps anymore. People still matter deeply, but they are supported rather than stretched.</div><div><br/></div><div>It is the same organisation. The same teams. The same ambition. The difference is not effort or talent. It is that the systems now carry their share of the load.</div></div><div></div></div><p></p></div>
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</div></div></div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 02 Feb 2026 16:40:00 +0000</pubDate></item><item><title><![CDATA[Business Technology Trends That Matter in 2026]]></title><link>https://www.ostratto.com/blogs/post/business-technology-trends-2026</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2026/technology-trends/2026-trends-robot.jpg"/>Technology investment is no longer the differentiator it once was. In 2026, the gap between businesses that own the right tools and those that use them effectively is widening fast.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_X-YFta2cTxaZ2hdVkVDzHg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VpzeCOAEQBe7BJRRDjCe9A" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_91e6hWQlRsCpC7fjprqW4A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_B9eFx3kCTPWgSvhPOky6Ag" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div></div><div><div><div></div></div></div><div><div></div></div><div><div><br/></div><div>In 2026, the organisations pulling ahead aren’t necessarily the ones buying the most technology - they’re the ones turning it into measurable outcomes: faster delivery, better customer experience, tighter security, and clearer decision-making.</div><div><br/></div><div><div>That outcome gap is very real. <a href="https://www.pwc.com/gx/en/news-room/press-releases/2026/pwc-2026-global-ceo-survey.html" title="PwC’s 2026 Global CEO Survey" target="_blank" rel="">PwC’s 2026 Global CEO Survey</a>&nbsp;reports that only 12% of CEOs say AI has delivered both cost savings and revenue gains, while 56% say AI has delivered no significant cost or revenue benefit so far.</div></div><div><br/></div><div>Below are the tech trends that matter most this year - with practical guidance throughout.</div></div><div><br/></div></div></div>
</div></div></div><div data-element-id="elm_HJD0-gmuQzp56cd19O5KTQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_NOUuOJsG-kmcNenct8CCfQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_ZHUYrApFjBrYbPQf-pVyYg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">1. AI moves from “tooling” to operational decision support</span></div></div></h4></div>
<div data-element-id="elm_hePAGNKpGRTEkeBe52bwLg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div>Most businesses start with AI in a helpful-but-small way: content drafting, meeting summaries, basic assistance. Useful, but limited.&nbsp;</div><div><br/></div><div>The organisations gaining advantage in 2026 are using AI for decision support inside workflows - where it influences prioritisation, next steps, and risk.</div><div><br/></div></div><p></p><div><div>This trend is largely driven by a hard truth: many organisations invested in AI but haven’t seen returns yet. As noted above, PwC found 56% of CEOs report no significant cost or revenue benefit, and only 12% report both cost savings and revenue gains. PwC also reports CEO confidence about revenue growth is low: only three in ten (30%) CEOs are confident about revenue growth in 2026.</div></div><div><div><br/></div><h5><span style="font-weight:bold;">What this means in practice</span></h5><div>AI creates the biggest impact where decisions are frequent and time-sensitive, for example:</div><div><br/></div><div><ul><li>Sales: next-best action, pipeline prioritisation, forecasting confidence</li><li>Support: ticket triage, suggested responses, escalation risk</li><li>Finance: anomaly detection, cashflow forecasting, spend pattern alerts</li><li>Ops: scheduling recommendations, capacity planning</li></ul></div><div><br/></div><div>The mistake many SMEs make is treating AI as a side tool. The win comes when AI is embedded into the systems teams already use (CRM, helpdesk, projects, finance) so that insight becomes action.</div></div><div><br/></div></div>
</div></div></div><div data-element-id="elm_MdusQkLwncXnCqBpLtaWQw" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm_F3G51C-tVqhNaIQrOtguqw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-9 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_5qraP-7a0qkPlK889bQyqA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_5qraP-7a0qkPlK889bQyqA"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_F4kNU_ZFP6GwwFJGrC62Og" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span>Actionable Takeaways<br/></span></b></h4></div>
<div data-element-id="elm_fw4i9f7SkLZph6DkLTt4GQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span></span><span></span><span></span><div><ol><li><span style="font-weight:bold;">Start with one high-friction decision</span>&nbsp;(e.g., “Which tickets should we handle first?” or “Which deals are most likely to close this month?”), then measure time saved and accuracy.</li><li><span style="font-weight:bold;">Create a simple ‘human-in-the-loop’ rule</span>: AI suggests, humans approve (especially for customer-facing or financial outputs).</li><li><span style="font-weight:bold;">Treat data readiness as part of the AI project</span>: if the CRM is inconsistent, AI outputs will be inconsistent too.</li><li><span style="font-weight:bold;">Use leading indicators</span>&nbsp;(response time, backlog size, conversion rate) rather than vague success measures like “adoption”.</li></ol></div></div></div></div></div></div></div>
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</div></div></div><div data-element-id="elm_7--vlKDHWDGZlTDCLwG3yg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_rqP9PklFL6fpfuufOv4soQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_1bxbbN-kDsWm8wCnmOFb-g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">2.&nbsp;<span>Automation becomes a margin-protection strategy, not just efficiency</span></span></div></div></h4></div>
<div data-element-id="elm_q73dAqxZOBr1IWxqMWcC1w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div>In 2026, automation is less about being “faster” and more about being more consistent. SMEs are under pressure to deliver high service levels while controlling cost. Automation gives leverage when it removes:</div><div><br/></div></div><p></p><ul><li>Manual handovers</li><li>Duplicate data entry</li><li>Chasing updates</li><li>Inconsistent processes between staff members</li></ul><div><div><br/></div><div>This trend connects directly to the AI ROI story: businesses can’t get outcomes from AI if the underlying workflow is messy. Automation is often the bridge that turns “we know what to do” into “it actually happens every time”.</div><div><br/></div><h5><strong>What this means in practice</strong></h5><div>The most valuable automations aren’t flashy - they’re the ones that eliminate repeatable admin work and reduce errors:</div><div><br/></div><div><ul><li>Sales won → create onboarding tasks + schedule implementation steps</li><li>Support ticket created → categorise + assign + set SLA + notify customer</li><li>Invoice overdue → trigger reminder sequence + internal alert</li><li>Offboarding → revoke access + archive data + confirm handover steps</li></ul></div><div><br/></div><div><ul></ul></div></div></div>
</div><div data-element-id="elm_u7-lYGD3sXgO0_4n7uMUTA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_u7-lYGD3sXgO0_4n7uMUTA"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_0mr6eVlj3D1Mq2LtNs8fuA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span>Actionable Takeaways<br/></span></b></h4></div>
<div data-element-id="elm_GG5kJVl9KntFpOrcvXfG7Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ol><li><span style="font-weight:bold;">Map one end-to-end journey</span>&nbsp;(lead → sale → delivery → invoice → support). Most inefficiency sits in the gaps.</li><li><span style="font-weight:bold;">Automate the handoffs first</span>&nbsp;(handoffs create delays and errors).</li><li><span style="font-weight:bold;">Automate “status movement”</span>&nbsp;(changes in stage should trigger tasks, reminders, and checks).</li><li><span style="font-weight:bold;">Monitor outcomes, not just time saved</span>: fewer escalations, faster cash collection, fewer missed steps.</li></ol></div></div>
</div><div data-element-id="elm_7IeJsbK2AN9U7OQ7-3cxPw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_7IeJsbK2AN9U7OQ7-3cxPw"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_7IeJsbK2AN9U7OQ7-3cxPw"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div></div><div data-element-id="elm_S1TKaNkNuXX2sHs9gQq77Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_EEfB6rzTbNPWwlBxDJ1PjA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_OyRzR3KVohT-uGjOwCGeyQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_OyRzR3KVohT-uGjOwCGeyQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_OyRzR3KVohT-uGjOwCGeyQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_O0euDCJsjy28HGbAHvKGWQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_3mGypZnfrLqpqCWdmCg1ww" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_JsG16vZmRBto9Q-rXSOtxg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;">3.&nbsp;<span><span>Cybersecurity becomes business continuity, not an IT topic</span></span></span></div></div></h4></div>
<div data-element-id="elm_nWFzcj7mUSo2kBZ1ot9FBQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div>Security incidents are now normal business risk. The <a href="https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2025/cyber-security-breaches-survey-2025" title="UK Government’s Cyber Security Breaches Survey 2025" target="_blank" rel="">UK Government’s Cyber Security Breaches Survey 2025</a> reports that 43% of UK businesses experienced a cyber breach or attack in the past 12 months.<div><br/></div><h5><span style="font-weight:bold;">What this means in practice</span></h5></div><div><br/><div>Among those that were breached/attacked, phishing was the most prevalent type by far - experienced by 85% of affected businesses (and also described as among the most disruptive).</div><div><br/></div><div>But preparedness lags. A UK Government visual summary drawing on the same survey notes that only around 1 in 5 businesses (19%) provided staff cyber security training in the prior 12 months.</div><div><br/></div><h5><span style="font-weight:bold;">What this means in practice</span></h5><div>The biggest risks for SMEs are often not advanced hacking - they’re:</div><div><br/></div><div><ul><li>Compromised email accounts</li><li>Weak identity controls</li><li>Staff clicking convincing phishing emails</li><li>Slow response when something goes wrong</li></ul></div><div><br/></div><div>This is why security is becoming a competitive advantage: customers increasingly choose vendors they trust to protect data and maintain continuity.</div></div><div><br/></div></div>
</div></div></div><div data-element-id="elm_x5DSm4ihaILEAujM608KGg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_2wUPhlbnTFDAsocrREzkTg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-9 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_CbUSUsb3nef885pFDNDkcA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_CbUSUsb3nef885pFDNDkcA"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_V65hyrkD2WU3spOjr1L8tg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span>Actionable Takeaways<br/></span></b></h4></div>
<div data-element-id="elm_HG9oIUmYqMJfkScjiF3o6A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ol><li><span style="font-weight:bold;">Make identity the perimeter</span>: enforce MFA everywhere, remove shared accounts, review admin access.</li><li><span style="font-weight:bold;">Reduce your “blast radius”</span>: least privilege access (people should only access what they genuinely need).</li><li><span style="font-weight:bold;">Practise incident response</span>: define what happens in the first hour of an incident (who does what, how you contain, how you communicate).</li><li><span style="font-weight:bold;">Run short training regularly</span>: 10 minutes monthly beats an annual checkbox session (and tackles the phishing reality in the survey).</li></ol></div></div>
</div><div data-element-id="elm_I52wvxDmhINrhXKD1Etq9Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_I52wvxDmhINrhXKD1Etq9Q"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_I52wvxDmhINrhXKD1Etq9Q"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div><div data-element-id="elm_CZxHsgxqXJf3Xn8-H8gFbg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-3 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_mmUc1GngYq0ipGPEat0qtg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_mmUc1GngYq0ipGPEat0qtg"] .zpimage-container figure img { width: 350px ; height: 404.83px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-none " src="/blog%20resources/2026/technology-trends/cybersecurity.jpg" size="fit" alt="people-working-at-desks"/></picture></span></figure></div>
</div></div></div><div data-element-id="elm_TB2eTnYOYdf6bSniMzBdEA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_yGmjy89CWs1MseNSWe-uXg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_FoJ3wLfY9LtimB5FMSoclg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_FoJ3wLfY9LtimB5FMSoclg"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_FoJ3wLfY9LtimB5FMSoclg"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_l8uVFLgKIzrYL9d3MAsqbQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_bdG5mb-wJzj4OeQ_2nnVAA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_vqpDnD2VSUGENuyzEYus9g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span>4. Integration beats tool sprawl - complexity is the hidden productivity cost</span><span><span></span></span></span></div></div></h4></div>
<div data-element-id="elm_B5N18s-z8lmWHIeTTsimSA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><div>Businesses are using more apps than ever - and that complexity is expensive. <a href="https://www.okta.com/reports/businesses-at-work/" title="Okta’s 2025 Businesses at Work report" target="_blank" rel="">Okta’s 2025 Businesses at Work report</a> states that the global average number of apps per customer has topped 100 for the first time, driven by 9% year-on-year growth.</div></div><div><br/></div><div><div>More tools usually means more silos. <a href="https://www.salesforce.com/news/stories/connectivity-report-announcement-2024/" title="Salesforce reports" target="_blank" rel="">Salesforce reports</a> 81% of IT leaders say data silos are hindering digital transformation.</div></div><div><br/></div><h5><span style="font-weight:bold;">What this means in practice</span></h5><div>Tool sprawl creates invisible drag:</div><div><br/></div><div><ul><li>People can’t find the latest information</li><li>Teams duplicate work across systems</li><li>Onboarding takes longer</li><li>Reporting becomes unreliable</li></ul></div><div><br/></div><div>Integration is not about having fewer tools - it’s about having clear systems of record and reliable flow of data between them.</div></div><div><div><br/></div></div></div>
</div><div data-element-id="elm_AWJCky7ii6g6YkZjaeABgw" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_AWJCky7ii6g6YkZjaeABgw"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_tb-0rOMutDqCM_p67mtIGA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span>Actionable Takeaways<br/></span></b></h4></div>
<div data-element-id="elm_845dqg-a7JBGmQOVwj8IxQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ol><li><span style="font-weight:bold;">Define your systems of record</span>&nbsp;(one place that is “truth” for customers, billing, tickets, projects).</li><li><span style="font-weight:bold;">Eliminate manual copying</span>: if staff copy/paste between tools, that’s a high-value integration target.</li><li><span style="font-weight:bold;">Build dashboards off live data</span>&nbsp;(not exported spreadsheets).</li><li><span style="font-weight:bold;">Retire low-adoption apps</span>: every extra system increases support burden and security exposure.</li></ol></div></div>
</div><div data-element-id="elm_vVLF-tWwmzkgd2zl4bTTgg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_vVLF-tWwmzkgd2zl4bTTgg"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_vVLF-tWwmzkgd2zl4bTTgg"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div></div><div data-element-id="elm_hN13uxMECjnrjtllF9_yRw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_60GUdKc0mpkuoOP1DnEDMg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_kiC8EtMG8fBiSXVJ08CgRg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_kiC8EtMG8fBiSXVJ08CgRg"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_kiC8EtMG8fBiSXVJ08CgRg"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_36pw7IQAdOwy5QS3IKcqbw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_vF99psHatFsqYb7xmZZpXw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_s_HX10sV2nC3qIkjG3zwRw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span><span>5. Data quality becomes the limiter for growth and AI</span></span><span><span></span></span></span></div></div></h4></div>
<div data-element-id="elm_LlK2ILOnxTfd_gF9HmfUVQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><div>As organisations push more automation and AI into operations, data quality becomes non-negotiable. <a href="https://www.gartner.com/en/data-analytics/topics/data-quality" title="Gartner states" target="_blank" rel="">Gartner states</a> that poor data quality costs organisations at least $12.9 million a year on average.</div></div><div><br/></div><h5><span style="font-weight:bold;">What this means in practice</span></h5><div>Even if you’re not a giant enterprise, the pattern holds: poor data causes:</div><div><br/></div><div><ul><li>Wrong decisions (bad forecasting, misprioritisation)</li><li>Wasted time (cleanup, reconciliation, “which number is right?”)</li><li>Lost sales (duplicate or incomplete CRM records)</li><li>Weak AI outputs (because AI relies on the same underlying data)</li></ul></div><br/><div>If people don’t trust your dashboards, they’ll rebuild spreadsheets. Once that happens, you lose a shared reality - and scale gets harder.</div></div><div><div><br/></div></div></div>
</div><div data-element-id="elm_ITVxdBcHgIviic2jmkmLgQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_ITVxdBcHgIviic2jmkmLgQ"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_s0djAcPVLV_fVGY795Pu0Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span>Actionable Takeaways<br/></span></b></h4></div>
<div data-element-id="elm_pNGHsKOS6GnmMZQ7kqtTRw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><ol><li><span style="font-weight:bold;">Assign data ownership</span>&nbsp;(CRM owner, finance owner, support owner - named people).</li><li><span style="font-weight:bold;">Standardise key fields that drive decisions</span>&nbsp;(lifecycle stages, industry, renewal date, lead source).</li><li><span style="font-weight:bold;">Use controlled inputs</span>: dropdowns and validation rules beat free text.</li><li><span style="font-weight:bold;">Schedule monthly hygiene</span>&nbsp;(dedupe + incomplete records + incorrect statuses).</li></ol></div></div>
</div><div data-element-id="elm_KaZ9TOtx4Sk1027XLnFK3Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_KaZ9TOtx4Sk1027XLnFK3Q"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_KaZ9TOtx4Sk1027XLnFK3Q"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div></div><div data-element-id="elm_sPJ0fvSdIqD52XyNAWplww" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_fdc0lPu53no4qowIH9inog" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_69GRGZ50K8RmjYIv60716g" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_69GRGZ50K8RmjYIv60716g"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_69GRGZ50K8RmjYIv60716g"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_uPK89eItJ9qsL1q9_j6kSA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_FAV6_QiY0GK8y98JA7u0Ug" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_p5q_GoIAsW7GHs-6QGhxYg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-center zpheading-align-tablet-left " data-editor="true"><div><div><span style="font-weight:bold;"><span><span><span>A simple 60-day plan most SMEs can actually execute</span></span></span><span><span></span></span></span></div></div></h4></div>
</div><div data-element-id="elm_GspSc1BDSOMhYFcbvXkOxQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_QGm8K3snc-856ykusU57kA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-left " data-editor="true"><div></div><div><div><div>AI works best when it’s built on strong foundations, not dropped onto messy processes.</div></div></div></div>
</div></div></div><div data-element-id="elm_CaagKlRMkw3Z9TvfV6n6Kg" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm_4FlmJAU_5TWMfgpPa_TXDA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_Ta4G1qSfS-RHirxsiF3KQA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_Ta4G1qSfS-RHirxsiF3KQA"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_0aPGcso_PF1-Anhn2rTmqQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span><span>Weeks 1 – 2</span><br/></span></b></h4></div>
<div data-element-id="elm_-u6sAZuV38pM1RtIaWS-Hg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span>Choose one measurable outcome (e.g., “reduce support backlog by 30%”) and audit the workflow + data feeding it.</span></div>
</div><div data-element-id="elm_EPTkeQ7ABqd3aP5GEAuxFQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_EPTkeQ7ABqd3aP5GEAuxFQ"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_EPTkeQ7ABqd3aP5GEAuxFQ"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div><div data-element-id="elm_7Nr00oj1qb8mjWryr9Rs_A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_Aq8BQcDzZ6Y6kWTMtMfuOg" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_Aq8BQcDzZ6Y6kWTMtMfuOg"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_iV6sh7_BDhCk-07oHO-O6w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span><span>Weeks 3 – 4</span><br/></span></b></h4></div>
<div data-element-id="elm_tE8ejh7ns3Wx90ho-ssWBA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span><span>Implement automation at handoffs + tidy the key data fields.</span></span></div>
</div><div data-element-id="elm_MLC6RyuJC05ZMTGJrvk3eg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_MLC6RyuJC05ZMTGJrvk3eg"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_MLC6RyuJC05ZMTGJrvk3eg"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div><div data-element-id="elm_8whsmZeolqUDjBH5LVBw2w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_P0kEMVLawK_bVK44rAi5qw" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_P0kEMVLawK_bVK44rAi5qw"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_RLPcPkCyuTpp8q0h0qDcCw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span><span>Weeks 5 – 8</span><br/></span></b></h4></div>
<div data-element-id="elm_esAu-sX-T2GQokymkxfu0w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span><span>Add AI for decision support (triage, recommendations, summaries) with human review, then measure impact against your baseline.</span></span></div>
</div><div data-element-id="elm_5aG_uCqn63hW9_jTXYN9YQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_5aG_uCqn63hW9_jTXYN9YQ"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_5aG_uCqn63hW9_jTXYN9YQ"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div><div data-element-id="elm_nx-dRoi3elkeM2l3m9IxSg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_MxQrwIzjYEXoXAADjFryXA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_MxQrwIzjYEXoXAADjFryXA"].zpelem-box{ border-radius:10px; padding:40px; } </style><div data-element-id="elm_lB1B9UFy06Ppb-1ndm-v5g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span><span>Weeks 9 – 12</span><br/></span></b></h4></div>
<div data-element-id="elm_Mnm8nti6xY0Y4ATD4-GAqw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span><span>Expand to the next workflow only if the first one delivered measurable improvement.</span></span></div>
</div><div data-element-id="elm_OkFvxlZonw4X1s_mxgs8tw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_OkFvxlZonw4X1s_mxgs8tw"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_OkFvxlZonw4X1s_mxgs8tw"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div></div><div data-element-id="elm_HfcaJStAQ-KLX4WcjBi8NQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_IFmGFt-dZYA2TfMigHU--w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_1DAO0hOIIZZEoeCET1bwxQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div><br/></div><div>The defining difference between businesses that thrive in 2026 and those that struggle won’t be how much technology they buy - it will be <span style="font-weight:bold;">how deliberately they use it</span>.</div><div><br/></div><div>The data is clear:</div><div><br/></div></div><p></p><ul><li>AI only delivers value when it’s embedded into real workflows, not run as an experiment.</li><li>Automation protects margins when it removes friction between teams, not just speeds up tasks.</li><li>Cybersecurity is now a core business risk, driven largely by identity and human factors.</li><li>Too many disconnected tools quietly destroy productivity - integration matters more than ever.</li><li>Poor data quality undermines every investment that sits on top of it, from reporting to AI.</li></ul><div><div></div><br/><div>For most organisations, progress doesn’t come from wholesale transformation. It comes from <span style="font-weight:bold;">small, well-chosen</span> improvements that compound over time: fixing one workflow, tightening one dataset, or solving one recurring decision properly.</div><div><br/></div><div>The most successful businesses in 2026 will be the ones that stop asking “What technology should we adopt next?” and start asking “What’s slowing us down - and how do we fix it for good?”</div><div><br/></div><div>That shift in mindset is where technology stops being a cost centre and starts becoming a strategic advantage.</div></div></div>
</div></div></div></div></div><div data-element-id="elm_924oHF8eLH1hApjh5zU6Mg" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_rsFeGvib49B1bHoZKlnCeg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_D9tVx0kGjefEkpW5QZqk-g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_hDmjagbyhzh7087gN_QyFA" data-element-type="spacer" class="zpelement zpelem-spacer zp-hidden-md "><style> div[data-element-id="elm_hDmjagbyhzh7087gN_QyFA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_hDmjagbyhzh7087gN_QyFA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_rqI20yfUVrX-8h2qHbkCRA" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-center zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"> [data-element-id="elm_rqI20yfUVrX-8h2qHbkCRA"].zprow{ border-radius:1px; margin-block-start:20px; margin-block-end:20px; } </style><div data-element-id="elm_wLxMmVNUeBZX7fWKaHmifg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_wLxMmVNUeBZX7fWKaHmifg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_3ae1CBkP3xtff2PgbpeFwQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_3ae1CBkP3xtff2PgbpeFwQ"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_7WoLQQt7MSWgqFln992mvQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b>Contact</b></h4></div>
<div data-element-id="elm_q-0ViYxbYtugudA7zPEAsA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span></span><span></span><span>Get in touch with the team to discuss how we support your business with practical, people-first technology and long-term solutions.</span><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
</div><div data-element-id="elm_ikLL8_QtT8JME8gH638BUA" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-left zpbutton-align-mobile-left zpbutton-align-tablet-left"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-oval zpbutton-outline " href="/contact" title="Link to Contact page" title="Link to Contact page"><span class="zpbutton-content">Contact us</span></a></div>
</div><div data-element-id="elm_JH47F9_jD3Z2d7qD5Fulig" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_JH47F9_jD3Z2d7qD5Fulig"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_JH47F9_jD3Z2d7qD5Fulig"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div><div data-element-id="elm_6FnYoD5dWl2xoufuY4jzSA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_aImcwg5MEnGS8-6Dfyswfg" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_aImcwg5MEnGS8-6Dfyswfg"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_pr9x7C5O6CPdgCqyQSTdGw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b>About</b></h4></div>
<div data-element-id="elm_5Wz821ffgqDYfbaEfY1NNw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span>Learn who we are, what we stand for, and how Ostratto helps businesses make their work, less work through practical technology solutions.</span><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
</div><div data-element-id="elm_jtCe-HhOQWpyzzU6vqmziQ" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-left zpbutton-align-mobile-left zpbutton-align-tablet-left"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-oval zpbutton-outline " href="/about" title="Link to About page" title="Link to About page"><span class="zpbutton-content">Learn More</span></a></div>
</div><div data-element-id="elm_SM2fl2uajS1cOrwymbEDZA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_SM2fl2uajS1cOrwymbEDZA"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_SM2fl2uajS1cOrwymbEDZA"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div><div data-element-id="elm_6IaSIo-6egkfvcoZGgf8mw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_gD7FCRwzVSa04g80tjwpYA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_gD7FCRwzVSa04g80tjwpYA"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_1hMFlitwptT66D4kfnNCVg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b><span>Our Approach<br/></span></b></h4></div>
<div data-element-id="elm_fiWYllOY-r0KV9sqyx6_2Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="color:inherit;"></span></div><span>Discover how we partner with you - focusing on strategy, simplicity and long-term value to deliver technology that truly supports your business.</span><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
</div><div data-element-id="elm_RZYy8K3nXN_sCkXdWU_JWg" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-left zpbutton-align-mobile-left zpbutton-align-tablet-left"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-oval zpbutton-outline " href="/about/approach" title="Link to Approach page" title="Link to Approach page"><span class="zpbutton-content">Learn More</span></a></div>
</div><div data-element-id="elm_9UDDMLrxm4IOrqPURGFf-A" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_9UDDMLrxm4IOrqPURGFf-A"] div.zpspacer { height:3px; } @media (max-width: 768px) { div[data-element-id="elm_9UDDMLrxm4IOrqPURGFf-A"] div.zpspacer { height:calc(3px / 3); } } </style><div class="zpspacer " data-height="3"></div>
</div></div></div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 28 Jan 2026 08:00:00 +0000</pubDate></item><item><title><![CDATA[Cybersecurity Essentials for Small Businesses: What You Need to Know in 2025]]></title><link>https://www.ostratto.com/blogs/post/cybersecurity-essentials-for-small-businesses-what-you-need-to-know-in-2025</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2025/cybersecurity-essentials-for-small-businesses-what-you-need-to-know-in-2025/office-workers.jpg"/>Cyber threats are evolving faster than ever, and small businesses are no exception. With cybercriminals targeting vulnerabilities in businesses of all sizes, a solid cybersecurity strategy is no longer a 'nice-to-have'—it’s a necessity.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_pFDWFQ7hRAy1TweOH8Fc0A" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_Osvdk8vyQKepDK6COWUyfg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_X1Y6qFFmTa245UB38PPZqg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_IxTRJ5-YRNeWGKh3jdLOGg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div>Cyber threats are evolving faster than ever, and small businesses are no exception. With cybercriminals targeting vulnerabilities in businesses of all sizes, a solid cybersecurity strategy is no longer a 'nice-to-have'—it’s a necessity.</div><div><br/></div><div>From ransomware to phishing scams, the risks are real. But with the right approach, you can protect your data, your customers, and your business. Let’s break down what you need to know.</div><div><br/></div></div></div>
</div><div data-element-id="elm_SXhtyHdiUvx8fYM8K3-tAA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:bold;">Cyber Threats to Watch in 2025</span></h4></div>
<div data-element-id="elm_jkgYYuMkCO1RPYvCyNTKKQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">Small businesses often assume hackers only go after large corporations, but that’s far from the truth. In fact, smaller businesses can be even more vulnerable due to weaker security measures. Here are some of the biggest threats this year:</span></p><p><span style="color:inherit;"><br/></span></p><div style="color:inherit;"><div><ul><li><span style="font-weight:bold;">Ransomware Attacks</span> – Cybercriminals lock you out of your files and demand payment to restore them.</li><li><span style="font-weight:bold;">Phishing &amp; Social Engineering</span> – Deceptive emails and messages trick employees into sharing sensitive information.</li><li><span style="font-weight:bold;">Zero-Day Exploits</span> – Hackers take advantage of software vulnerabilities before they’re patched.</li><li><span style="font-weight:bold;">Supply Chain Attacks</span> – Weak security in third-party vendors can expose your business to breaches.</li><li><span style="font-weight:bold;">AI-Powered Cybercrime</span> – Hackers are using AI to automate attacks, making them harder to detect.</li></ul><div><br/></div></div></div></div>
</div><div data-element-id="elm_5Sd_-V9TjIyEtZ8vhYkI3w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:bold;">How to Strengthen Your Cyber Defenses</span></h4></div>
<div data-element-id="elm_s8I8_uLYiirNuEh5lI4XhQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div>The good news? You don’t need an enterprise-sized budget to boost your cybersecurity. A few key measures can go a long way in keeping your business secure.</div><div><br/></div><div><span style="font-weight:bold;">1. Multi-Factor Authentication (MFA)</span></div><div>Passwords alone aren’t enough. Enabling MFA on all critical accounts adds an extra layer of protection, making it much harder for attackers to gain access.</div><div><br/></div><div><span style="font-weight:bold;">2. Train Your Team</span></div><div>Your employees are your first line of defense. Regular cybersecurity training helps them recognize threats like phishing emails and suspicious activity before damage is done.</div><div><br/></div><div><span style="font-weight:bold;">3. Secure Your Devices</span></div><div><div>From laptops to mobile phones, every device connected to your network is a potential entry point. Use <a href="/products/security/intercept-x" title="Sophos Intercept X " target="_blank" rel="">Sophos Intercept X </a>for advanced endpoint protection and mobile device management (MDM) to control data access.</div></div><div><br/></div><div><span style="font-weight:bold;">4. Backup Everything</span></div><div>Cyberattacks can be devastating, but if you have regular, automated cloud backups, you can recover quickly. Follow the 3-2-1 backup rule: three copies of data, two different storage mediums, and one offsite backup.</div><div><br/></div><div><span style="font-weight:bold;">5. Adopt a Zero Trust Approach</span></div><div>Never assume trust. Implement Zero Trust security by verifying every access request and applying the principle of least privilege—only giving employees access to what they absolutely need.</div><div><br/></div><div><span style="font-weight:bold;">6. Keep Your Software Up to Date</span></div><div>Hackers exploit outdated software. Enable automatic updates to keep your systems patched and secure.</div><div><br/></div><div><span style="font-weight:bold;">7. Secure Your Cloud Applications</span></div><div>Cloud-based tools are convenient, but they need to be secured. Enable encryption, use a password manager like Zoho Vault, and restrict unnecessary access.</div><div><br/></div></div></div>
</div><div data-element-id="elm_Soj5zazQdzpOYCJ2xybRsA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:bold;">Smart Cybersecurity Tools for Small Businesses</span></h4></div>
<div data-element-id="elm_nQ7-mhTNrbMUDoLBKHUOUA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">You don’t need a dedicated IT team to stay secure. The right tools can do a lot of the heavy lifting:</span></p></div>
</div></div></div><div data-element-id="elm_KZbyFFhtaSglRD7e0BkHVQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_rYQKPvYbNgCpM-5-Q5RlhA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_3ZAiOuhjQz2SSwRsbi19RA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_3ZAiOuhjQz2SSwRsbi19RA"].zpelem-box{ border-radius:10px; padding:20px; } </style><div data-element-id="elm_0akpRi-Vpt5iuqBW6Z-piw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_0akpRi-Vpt5iuqBW6Z-piw"].zpelem-heading { border-radius:1px; } </style><h5
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;">Sophos Intercept X</span><br/></h5></div>
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</div><div data-element-id="elm_S3IWqoxsIsVKP89Sll3lTw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_S3IWqoxsIsVKP89Sll3lTw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><span style="color:inherit;">The #1 endpoint protection using a</span><span style="color:inherit;">dvanced forms of machine learning to protect against both known and unknown malware.</span><br/></div><div><span style="color:inherit;"><br/></span></div></div>
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 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;">Sophos Central</span><br/></h5></div>
<div data-element-id="elm_jP7WV8ciaTdRFWXe9t0Smg" data-element-type="image" class="zpelement zpelem-image zoom "><style> @media (min-width: 992px) { [data-element-id="elm_jP7WV8ciaTdRFWXe9t0Smg"] .zpimage-container figure img { width: 70px !important ; height: 70px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_jP7WV8ciaTdRFWXe9t0Smg"] .zpimage-container figure img { width:70px !important ; height:70px !important ; } } @media (max-width: 767px) { [data-element-id="elm_jP7WV8ciaTdRFWXe9t0Smg"] .zpimage-container figure img { width:70px !important ; height:70px !important ; } } [data-element-id="elm_jP7WV8ciaTdRFWXe9t0Smg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" href="/products/security/sophos-central" target="" rel=""><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/products/security/sophos-central/icons/Central.png" width="70" height="70" loading="lazy" size="custom"/></picture></a></figure></div>
</div><div data-element-id="elm_n12tGh_FR2C11O94BoSGng" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_n12tGh_FR2C11O94BoSGng"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;"><div><span style="color:inherit;">Single cloud management solution for all your Sophos&nbsp; technologies: endpoint, server, mobile, firewall, ZTNA, and much more.</span><br/></div><div><span style="color:inherit;"><br/></span></div></div></div></div>
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</div></div><div data-element-id="elm_MqroerNvy7cX5C5ekZn0kA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_9udysEoBadi2wdbQ3uX-uw" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_9udysEoBadi2wdbQ3uX-uw"].zpelem-box{ border-radius:10px; padding:20px; } </style><div data-element-id="elm_C12JJ3IOir77RggtfWsTQA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_C12JJ3IOir77RggtfWsTQA"].zpelem-heading { border-radius:1px; } </style><h5
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;">Sophos Mobile</span><br/></h5></div>
<div data-element-id="elm_y-s6xcTP4gUYfdRK28HjEA" data-element-type="image" class="zpelement zpelem-image zoom "><style> @media (min-width: 992px) { [data-element-id="elm_y-s6xcTP4gUYfdRK28HjEA"] .zpimage-container figure img { width: 70px !important ; height: 70px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_y-s6xcTP4gUYfdRK28HjEA"] .zpimage-container figure img { width:70px !important ; height:70px !important ; } } @media (max-width: 767px) { [data-element-id="elm_y-s6xcTP4gUYfdRK28HjEA"] .zpimage-container figure img { width:70px !important ; height:70px !important ; } } [data-element-id="elm_y-s6xcTP4gUYfdRK28HjEA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" href="/products/security/sophos-mobile" target="" rel=""><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/products/security/sophos-mobile/icons/Mobile.png" width="70" height="70" loading="lazy" size="custom"/></picture></a></figure></div>
</div><div data-element-id="elm_E8iWpI8jDK1szPUoSeX8iA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_E8iWpI8jDK1szPUoSeX8iA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;"><div><span style="color:inherit;">The leading next-gen secure Unified Endpoint Management (UEM) solution for traditional and mobile endpoints.</span><br/></div><div><span style="color:inherit;"><br/></span></div></div></div></div>
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</div></div><div data-element-id="elm_dvw6JIO_eEoYUIRmT2jygQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_v1Eg6Ug4TI8_Axja-SNdfg" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_v1Eg6Ug4TI8_Axja-SNdfg"].zpelem-box{ border-radius:10px; padding:20px; } </style><div data-element-id="elm_BsVXjXCTYQUSA5zL12WkPQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_BsVXjXCTYQUSA5zL12WkPQ"].zpelem-heading { border-radius:1px; } </style><h5
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><b>NordLayer</b></h5></div>
<div data-element-id="elm_xaRVvlh_leq78NSD_JhPKQ" data-element-type="image" class="zpelement zpelem-image zoom "><style> @media (min-width: 992px) { [data-element-id="elm_xaRVvlh_leq78NSD_JhPKQ"] .zpimage-container figure img { width: 70px !important ; height: 70px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_xaRVvlh_leq78NSD_JhPKQ"] .zpimage-container figure img { width:70px !important ; height:70px !important ; } } @media (max-width: 767px) { [data-element-id="elm_xaRVvlh_leq78NSD_JhPKQ"] .zpimage-container figure img { width:70px !important ; height:70px !important ; } } [data-element-id="elm_xaRVvlh_leq78NSD_JhPKQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" href="/products/security/nordlayer" target="" rel=""><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/products/security/nordlayer/logos/Logomark-Green.svg" width="70" height="70" loading="lazy" size="custom"/></picture></a></figure></div>
</div><div data-element-id="elm_PwWPjGcG97LzXN6kq64cHA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_PwWPjGcG97LzXN6kq64cHA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><span style="color:inherit;">Easily transition your business connectivity to SASE, implement Zero Trust, and leave outdated legacy security solutions behind.</span><br/></div><div><span style="color:inherit;"><br/></span></div></div>
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</div><div data-element-id="elm_r_2o-T6e39Y1lCrL-AobHQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_r_2o-T6e39Y1lCrL-AobHQ"] div.zpspacer { height:18px; } @media (max-width: 768px) { div[data-element-id="elm_r_2o-T6e39Y1lCrL-AobHQ"] div.zpspacer { height:calc(18px / 3); } } </style><div class="zpspacer " data-height="18"></div>
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</div></div></div><div data-element-id="elm_Wi5CFOuccNlNjqbv7dP9Gg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_1hVx_W9IYPMsM2B-wPu7Qw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_5IzKt8ZLpjjKLQQ1fmna7g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-weight:bold;">What to Do If You’re Hacked</span></h4></div>
<div data-element-id="elm_WU7N2aKO90e1xwdK72Fzwg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div>Even with precautions, breaches can still happen. If you suspect an attack:</div><div><br/></div><div><ul><li>Isolate the affected systems to prevent further spread.</li><li>Assess the damage and determine what data was compromised.</li><li>Restore from your latest backup to get back online quickly.</li><li>Report the incident to the necessary authorities and notify affected customers.</li><li>Strengthen your defenses to prevent it from happening again.</li></ul></div><div><br/></div><div><div style="color:inherit;"><div>Cybersecurity isn’t just for big corporations—it’s a crucial investment for businesses of all sizes. By implementing these best practices, you’ll be in a much stronger position to protect your business in 2025 and beyond.</div><div><br/></div></div></div></div></div>
</div><div data-element-id="elm__ZxYSMCps0D5p79hfSNQww" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none zpbutton-outline " href="/contact" title="Link to contact page" title="Link to contact page"><span class="zpbutton-content">Contact us</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 11 Feb 2025 09:57:40 +0000</pubDate></item><item><title><![CDATA[Ransomware Threat Update: 2024]]></title><link>https://www.ostratto.com/blogs/post/2024-ransomware-threat-update</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/images/gcb871e54a3c9a5eb40e9bb185c199b862e3734c6b649ff859c739cbfabe59eb7f90e898bf2221e0d8156ca2c18e0ecc3a1b7f18d1e0403e37de0c0f37b94f53b_1280.jpg"/>An explanation of how the threat of ransomware attacks on organisations has developed throughout 2024, drawing on data from the Sophos State of Ransomware survey and explaining how Intercept X can offer advanced defences against this prevalent threat.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_U-xBI2o7Rvii4SNQtulFRw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_SopKJpicS7-1H989kReHRQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_WxCD448XQ0OxZYjiR0RzbA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_fsC9nvICETAp_a_sDOOg6Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;">An explanation of how the threat of ransomware attacks on organisations has developed throughout 2024, drawing on data from the Sophos State of Ransomware survey and explaining how Intercept X can offer advanced defences against this prevalent threat.</p><p style="text-align:left;"><br/></p></div>
</div><div data-element-id="elm_mjpBq_05a6dh121jJoV89Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_mjpBq_05a6dh121jJoV89Q"].zpelem-text { letter-spacing:0px; } [data-element-id="elm_mjpBq_05a6dh121jJoV89Q"].zpelem-text :is(h1,h2,h3,h4,h5,h6){ letter-spacing:0px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="font-weight:bold;"><a href="#What-is-Ransomware" rel="">What is Ransomware?</a></span> | <span style="font-weight:bold;"><a href="#Whats-New-In-2024" rel="">What's New In 2024?</a></span> | <span style="font-weight:bold;"><a href="#Industries-at-High-Risk" rel="">Industries at High Risk</a></span> | <span style="font-weight:bold;"><a href="#Actions-to-Protect-Your-Business" rel="">Actions to Protect Your Business</a>&nbsp;</span>|<span style="font-weight:bold;">&nbsp;</span><span style="font-weight:bold;"><a href="#How-Intercept-X-Can-Protect-You" rel="">How Intercept X Protects Your Business</a></span>&nbsp;| <a href="#Your-Security-Partner" rel="" style="font-weight:bold;">Ostratto: Your Security Provider</a> | <span style="font-weight:bold;"><a href="#Book-A-Discovery-Call-Today" rel="">Book Your Free Discovery Call</a></span></p><p style="text-align:center;"><br/></p></div>
</div><div data-element-id="elm_lCysSIfhQkmBUS7r8TTXJQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="What-is-Ransomware" title="What-is-Ransomware" class="zpItemAnchor"></span>​What is Ransomware?</span></h2></div>
<div data-element-id="elm_HQHVekNsR5KEhUl3N62uoA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Ransomware is a type of malicious software that, if installed, can stop you from gaining access to your systems and will then demand that you pay the perpetrator to regain access – in other words, it will hold your systems to ransom. Ransomware can come in many shapes and sizes, below are a few of the <a href="https://www.ostratto.com/blogs/post/the-state-of-ransomware-2023" title="Source: State of Ransomware 2023 Blog" target="_blank" rel="">most common type</a><a href="https://www.ostratto.com/blogs/post/the-state-of-ransomware-2023" title="Source: State of Ransomware 2023 Blog" target="_blank" rel="">s that </a><a href="https://www.ostratto.com/blogs/post/the-state-of-ransomware-2023" title="Source: State of Ransomware 2023 Blog" target="_blank" rel="">we outlined in 2023</a>. Want to find&nbsp;</span><span style="color:inherit;">out how to protect your company?<a href="#Actions-to-Protect-Your-Business" rel=""> Skip down to&nbsp;</a><a href="#Actions-to-Protect-Your-Business" rel="">Protective A</a><a href="#Actions-to-Protect-Your-Business" rel="">ctions</a>.</span></p><p style="text-align:left;"><span style="color:inherit;"><br/></span></p></div>
</div><div data-element-id="elm_nh2v1FKRbVrI6vNSPfqyhw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Types of Ransomware Attack</span></h3></div>
<div data-element-id="elm_jdDQfz5l3llO7PN-ZEuEUQ" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_jdDQfz5l3llO7PN-ZEuEUQ"] .zpimagetext-container figure img { width: 500px ; height: 358.20px ; } } </style><div data-size-tablet="" data-size-mobile="" data-align="right" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-right zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-thick " src="/images/gc5a0fa7910ca831fb00cdc1bc08c9f92a7a00fa5847b5fddbb030daa8d5a70bd9b2ac6d56569fa5228130e25f34bf475a9e81fceadfdba456305642b57583ff1_1280.png" size="medium" alt="Computer locked by a ransomware attack." data-lightbox="false"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Graphic by Pixabay</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Crypto Ransomware</span><span style="font-size:11pt;">, also known as &quot;encryptors&quot;, is one of the most common and dangerous types. This kind encrypts files and data, rendering the material useless without the decryption key. Unlike the other types below, crypto ransomware may infiltrate your systems in several different ways.&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Phishing</span><span style="font-size:11pt;"> refers to one of the methods in which ransomware may make its way into your system. It occurs when a malicious email, which may&nbsp; appear at first to be authentic, is opened and the links within are clicked on. Unfortunately, opening these all but friendly emails will allow the ransomware to be downloaded onto your device. Once in, the ransomware can exploit the security flaws in your device and take control of your systems.</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Scareware</span><span style="font-size:11pt;"> may often appear as a security software pop-up, warning you that malware has been identified and that the only way to remove it is to pay. However, despite the name, there is often nothing to be afraid of as attackers are merely bluffing to coerce you into paying, meanwhile your files remain secure.</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Doxware</span><span style="font-size:11pt;"> or </span><span style="font-size:11pt;font-weight:700;">Leakware</span><span style="font-size:11pt;"> refers to when an attacker threatens to release sensitive data online. Although the threat may not always be legitimate, most individuals panic and pay the requested ransom.</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Lockers</span><span style="font-size:11pt;"> refers to when a pop-up emerges, requesting a ransom, and totally locks the user out of their computer. Most pop-ups make the user feel like they are in the wrong and will often display timers to pressure you into paying quickly without the opportunity to report or resolve the attack instead.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div></div><div data-element-id="elm_qnnTZoVs0CKp0Za_wsQmbg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Impact of Ransomware Attacks</span></h3></div>
<div data-element-id="elm_wcIUopOQ5Y1Kh7os0u83Jg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;">Ransomware can have an enormous impact on your company's operations and data security, and some organisations take up to one month to recover from an attack. Here are some key takeaways about the impact of ransomware from the <a href="https://www.sophos.com/en-us/content/state-of-ransomware" title="Source: Sophos State of Ransomware Update 2024" target="_blank" rel="">Sophos State of Ransomware update in 2024</a>.</p></div>
</div><div data-element-id="elm_7KFlZGoffNr9tXr4y5fPPQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_7KFlZGoffNr9tXr4y5fPPQ"] div.zpspacer { height:2px; } @media (max-width: 768px) { div[data-element-id="elm_7KFlZGoffNr9tXr4y5fPPQ"] div.zpspacer { height:calc(2px / 3); } } </style><div class="zpspacer " data-height="2"></div>
</div><div data-element-id="elm_kZ2o0R4OD-ToVbEHfVoKUg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_kZ2o0R4OD-ToVbEHfVoKUg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_HHFkuxugt9XXgSNo6Ms0Rg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_HHFkuxugt9XXgSNo6Ms0Rg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_coyWi6YoO8ll6a0FO3HuvA" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_coyWi6YoO8ll6a0FO3HuvA"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_sGne19b1coVUmNyU_dYicA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_sGne19b1coVUmNyU_dYicA"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:32px;color:rgb(11, 32, 45);">59%</span><br/></h3></div>
<div data-element-id="elm_jD9bmV_4xYnYG7qnjfJ_gw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_jD9bmV_4xYnYG7qnjfJ_gw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div><div><div><div><div style="line-height:1.5;">of companies attacked with ransomware in 2024</div></div><div style="line-height:1.2;"><br/></div></div></div></div></div></div>
</div></div></div><div data-element-id="elm_0gemfuJ_YNvMMJsOyrQerg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_0gemfuJ_YNvMMJsOyrQerg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_nGK9uDri3yXyiuiVNXMaWQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_nGK9uDri3yXyiuiVNXMaWQ"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm__Re4KlcsFxIjDeOmE_11Pg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm__Re4KlcsFxIjDeOmE_11Pg"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:32px;color:rgb(11, 32, 45);">94%</span><br/></h3></div>
<div data-element-id="elm_EoSNe5G_s-qlO9UifuOTaA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_EoSNe5G_s-qlO9UifuOTaA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div><div><div style="line-height:1;"><div style="color:inherit;"><div><div style="line-height:1.5;"><span style="color:inherit;">report that their backups were targeted in attacks</span><br/></div></div><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
</div></div></div><div data-element-id="elm_m3yFqV8vMTUpDPg4fv1kLw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_m3yFqV8vMTUpDPg4fv1kLw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_krvb-PJRSQnQNqra6CgRJQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_krvb-PJRSQnQNqra6CgRJQ"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_1soY7rxGDqHG7BRO5kNa1A" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_1soY7rxGDqHG7BRO5kNa1A"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);">32%</span><br/></h3></div>
<div data-element-id="elm_freqHuIq1MNiaZjTnFyJIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_freqHuIq1MNiaZjTnFyJIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="line-height:1;"><div style="color:inherit;"><div style="color:inherit;"><div><div style="line-height:1.5;">of victims had data stolen as well as encrypted</div></div><div><br/></div></div></div></div></div></div></div>
</div></div></div><div data-element-id="elm_ltN6kKhHpHUbVsg3PuE-1w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ltN6kKhHpHUbVsg3PuE-1w"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_5H8jdbVc7S3wussnI4sGhA" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_5H8jdbVc7S3wussnI4sGhA"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_SspvD87Wtb9THd3EgSr6cw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_SspvD87Wtb9THd3EgSr6cw"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:32px;color:rgb(11, 32, 45);">$2.0m</span><br/></h3></div>
<div data-element-id="elm_cgra4SsLjC9zQv3BOur3Cg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_cgra4SsLjC9zQv3BOur3Cg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div><div><div style="line-height:1;"><div style="color:inherit;"><div><div style="line-height:1.5;">was the average ransom demand by attackers</div></div><div><br/></div></div></div></div></div></div></div>
</div></div></div></div><div data-element-id="elm_Bz-UbLqMgzcGOXHpSMbHrA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_Bz-UbLqMgzcGOXHpSMbHrA"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_Bz-UbLqMgzcGOXHpSMbHrA"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div><div data-element-id="elm_MSCS9XSSuG8iai4d3AwmjA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="Whats-New-In-2024" title="Whats-New-In-2024" class="zpItemAnchor"></span>​What's New In 2024?</span></h2></div>
<div data-element-id="elm_ysHxEledahpSZdqt4zFbJQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Focus on Critical Infrastructure</span></h3></div>
<div data-element-id="elm_R7rhh227SxjDZFOoPPxjDw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Ransomware continues to be the most impactful cybersecurity threat, with its high financial rewards and established business model making it an attractive extortion method. Criminals target a wide range of organisations, many of which don’t make the headlines, but those who do have historically been those with the highest reward potential.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">For example, threat actors have attacked hospitals, schools, and government entities across the world, with local councils and the National Health Service (NHS) being some of the most public cases in the UK. Infrastructure companies such as these typically have outdated and unsupported legacy systems, and therefore are an easy target for threat actors looking to exploit vulnerabilities and enter their network.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_RDsfAIPD0TMsG0y1KyQOtQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Ransomware-As-A-Service (RaaS)</span></h3></div>
<div data-element-id="elm_sJrpSO75ya47skBj3g3nhQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Ransomware-as-a-Service (RaaS) is an increasingly popular platform that criminals and threat actors can use to access ransomware with no upfront costs. Many platforms operate with a subscription model, which mirrors the successful models used by legitimate platforms, to offer access to ransomware variants, distribution channels, and support in exchange for a share of the profits.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">Hackers can leverage RaaS platforms to perform the most efficient and effective assaults on any chosen company, with this increased accessibility to powerful malware products making the ransomware extortion method as the most profitable cyberattack on the market today. As these platforms continue to develop into 2025, there will be a significant increase in the threat of cybercrime on organisations.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_2jGCp2h19V8ZWSaA4Jxu5w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Artificial Intelligence (AI)</span></h3></div>
<div data-element-id="elm_0_3tF5lkot9gCX4gL4Z1JA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Artificial Intelligence (AI) is expected to have an enormous impact on the threat of ransomware. Criminals are already using AI to streamline cyberattacks, and it will almost certainly increase the volume and impact of attacks in the near future. It enables relatively unskilled threat actors to carry out sophisticated attacks, with improved targeting and more effective information-gathering than ever before.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">There are reports that AI is helping criminals to develop malware that can avoid detection by security software, craft phishing emails that are extremely targeted and persuasive, and encrypt files at a startling rate. As this continues, it could have an unprecedented impact on businesses across the world, which is why it’s so important to take a proactive approach to your cybersecurity.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_OlqGuRpJ-elqCCydrZ5f5Q" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_OlqGuRpJ-elqCCydrZ5f5Q"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; } </style><div data-element-id="elm_NfT6FP6pQWsYUZu5cJ3Q_Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="line-height:1.2;"><p style="text-align:center;line-height:1;"><span style="font-size:32px;font-weight:bold;"><br/></span></p></div><div style="line-height:1.2;"><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);"><span style="font-size:28px;">&quot;Hackers can leverage RaaS platforms to perform&nbsp;</span></span><span style="color:rgb(11, 32, 45);font-size:28px;font-weight:bold;">the most efficient and effective assaults on any chosen company&quot;</span></p></div><div style="line-height:1.2;"><p style="text-align:center;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);"></span></p><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;"><span style="color:inherit;"><br/></span></span></p><p><br/></p></div></div>
</div></div><div data-element-id="elm_9fLg2egAIELDUVWknilyFg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_9fLg2egAIELDUVWknilyFg"] div.zpspacer { height:28px; } @media (max-width: 768px) { div[data-element-id="elm_9fLg2egAIELDUVWknilyFg"] div.zpspacer { height:calc(28px / 3); } } </style><div class="zpspacer " data-height="28"></div>
</div><div data-element-id="elm_8D8rRoScsCBHrvqD_ElBWw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="Industries-at-High-Risk" title="Industries-at-High-Risk" class="zpItemAnchor"></span>​Industries at High Risk for Attack</span></h2></div>
<div data-element-id="elm_-PV8IdVI1qo7oNL1r45zyQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Local Government &amp; Public Services</span><br/></h3></div>
<div data-element-id="elm_-_U8XItAiMFYODuvNLRbdg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Across the UK there has been an increasing number of attacks on local government organisations and public service companies.</span><span style="font-size:11pt;">&nbsp;Recently, for example, we saw Synnovis, an NHS pathology services provider, <a href="https://www.england.nhs.uk/london/2024/08/15/update-on-cyber-incident-clinical-impact-in-south-east-london-thursday-15-august/" title="Source Article: Synnovis Cyber Attack" rel="">experienced an attack that caused the cancellation of over 10,0</a><a href="https://www.england.nhs.uk/london/2024/08/15/update-on-cyber-incident-clinical-impact-in-south-east-london-thursday-15-august/" title="Source Article: Synnovis Cyber Attack" rel="">00</a> appointments and a significant data leak that immediately made the headlines. The extent of the attack meant that they had to rebuild their IT systems to continue to operate, which caused significant disruption to their operations.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">In 2023, we saw Gloucester City Council <a href="https://www.bbc.com/news/uk-england-gloucestershire-60045060" title="Source Article: Gloucester Council Cyber Attack" target="_blank" rel="">fall victim to a ransomware attack for the second time in 10 </a><a href="https://www.bbc.com/news/uk-england-gloucestershire-60045060" title="Source Article: Gloucester Council Cyber Attack" target="_blank" rel="">years</a>, where many of the council’s systems were encrypted and taken offline. It cost the council £1.1 million to remediate the damage caused by this attack. Hackers, in these instances, appear to be targeting large public organisations to perform extortion at the threat of an enormous data leak.</span><span style="font-size:11pt;">&nbsp;Any company with a significant amount of public data should be concerned about the increasing threat of a ransomware attack.</span></p><p style="text-align:left;"><br/></p></div>
</div><div data-element-id="elm_VhO8mcSoNklytHcYexRzgg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Logistics &amp; Transportation</span><br/></h3></div>
<div data-element-id="elm_PxHz4ZTnbAVKIhLeZfa32A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Transportation has been brought back into the spotlight recently with the incident that occurred with Network Rail’s WiFi network this September. Attackers were able to use a vulnerability in their network and <a href="https://www.theguardian.com/uk-news/2024/sep/26/wifi-suspended-big-uk-train-stations-cybersecurity-incident" title="Source Article: Network Rail Cyber Attack" target="_blank" rel="">transmit extremist messages onto the devices of unaware service users</a>, which caused considerable concern amongst the public and made headlines. In 2023, KNP Logistics Group was attacked by threat actors who caused irreparable damage to their systems in <a href="https://therecord.media/knp-logistics-ransomware-insolvency-uk" title="Source Article: KNP Logistics Cyber Attack" target="_blank" rel="">an incident that plunged the company into insolvency</a>, making 730 people redundant.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">In these examples, the motivations of the threat actors appear to be mixed. In the Network Rail incident, it appears to be a case of ‘Hacktivism’, where the threat actors were politically motivated and were sending a message to service users. However, in the case of KNP Logistics, we can estimate that ransomware was used purely to extort the company. Similar transport organisations should be concerned about the latter example, as it highlights that cybercriminals do target private organisations more frequently than what we’re aware of, as many instances don’t make the headlines.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_piCCJ4d3YEo8ombLNV4RiA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Manufacturing &amp; Production</span><br/></h3></div>
<div data-element-id="elm_XrB2yjN_HQaSsqacqsjiwA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">In recent years, the manufacturing industry became a prevalent target for security attacks due to legacy systems and unpatched applications. One of the more notable examples is Wiltshire Farm Foods who provide frozen ready meals to care homes, nurseries, hospitals, and schools in the South West. In 2022, they were <a href="https://www.foodmanufacture.co.uk/Article/2022/06/29/What-impact-has-the-cyber-attack-had-on-Wiltshire-Farm-Foods" title="Source Article: Wiltshire Farm Foods Cyber Attack" target="_blank" rel="">attacked by threat actors who were able to significantly disrupt their operations</a> and leave service users without meals.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">Attackers were able to cause enough damage to mean that the company had to rebuild and replace most of their hardware and software, likely costing hundreds of thousands of pounds. In response to the increased threat of ransomware, we have seen companies like Castell Howell and AG Barr onboard with Sophos Intercept X to manage their cybersecurity.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_mSChCdtbtdq3chlopqfwaQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="Actions-to-Protect-Your-Business" title="Actions-to-Protect-Your-Business" class="zpItemAnchor"></span>​Actions to Protect Your Business</span></h2></div>
<div data-element-id="elm_6KSRFbaAlZELA0qceq16rw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_6KSRFbaAlZELA0qceq16rw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div><p style="text-align:left;color:inherit;"><span style="font-size:11pt;">Addressing an attack situation requires a straightforward three-step approach: implement a more scalable incident response process to accelerate response time; leverage adaptive defences to slow down adversaries; and create a virtuous cycle that improves protection and lowers cost.</span></p><div style="text-align:left;"><span style="font-size:15px;"><br/></span></div><p style="text-align:left;color:inherit;"><span style="font-size:11pt;">Stopping advanced, persistent adversaries will require you to optimise your organisation’s defences, using context-sensitive technologies to elevate the level of protection in proportion to the situation. Crucially, these defences will buy you time to apply human expertise to address the root cause.</span></p><p style="text-align:left;color:inherit;"><span style="font-size:11pt;"><br/></span></p></div><div style="text-align:left;color:inherit;"><span style="color:inherit;"><br/></span></div></div></div>
</div><div data-element-id="elm_o9wJ1bce6CUPeuDwJuGU1Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_o9wJ1bce6CUPeuDwJuGU1Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_X1kL7T7J0Bh7RqrPxss1bQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_X1kL7T7J0Bh7RqrPxss1bQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_ECNwQJDG9a5wJba1MD1Yhw" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ECNwQJDG9a5wJba1MD1Yhw"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"] .zpimage-container figure img { width: 79px !important ; height: 79px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/Number%201.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_Jgiq_TwsGZ9sETH8MxnTkg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Jgiq_TwsGZ9sETH8MxnTkg"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:20px;">Optimise Prevention</span><br/></h4></div>
<div data-element-id="elm_WDSmKjfgzAXeIQpdZkt82g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_WDSmKjfgzAXeIQpdZkt82g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><div style="line-height:1.5;">Stop attacks at the&nbsp;<span style="color:inherit;">earliest possible&nbsp;</span><span style="color:inherit;">point to minimise&nbsp;</span><span style="color:inherit;">impact.</span></div></div><div><span style="color:inherit;"><br/></span></div></div></div></div>
</div></div></div><div data-element-id="elm_xyGz0qDLY2veLTOqpOt8dw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_xyGz0qDLY2veLTOqpOt8dw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_PZBXYEOobpEYC0sc4fKTHg" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_PZBXYEOobpEYC0sc4fKTHg"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"] .zpimage-container figure img { width: 80px !important ; height: 80px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/Number%202.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_Q6NKGa5p-yqIpSk123S0Dw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Q6NKGa5p-yqIpSk123S0Dw"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:20px;">Reduce Exposure</span><br/></h4></div>
<div data-element-id="elm_C1kif-9-l9jA22GI4LyskQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_C1kif-9-l9jA22GI4LyskQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div><div style="line-height:1.5;">Minimize&nbsp;<span style="color:inherit;">opportunities for&nbsp;</span><span style="color:inherit;">adversaries to exploit</span><span style="color:inherit;">&nbsp;weaknesses&nbsp;</span><span style="color:inherit;">in security.</span></div></div></div><div><span style="color:inherit;"><br/></span></div></div></div></div></div>
</div></div></div><div data-element-id="elm_rkQ2mjNVYyRIEj24iNRafg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_rkQ2mjNVYyRIEj24iNRafg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_VWrj4hgGT6ZGUc0SQUl9Gg" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_VWrj4hgGT6ZGUc0SQUl9Gg"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"] .zpimage-container figure img { width: 81px !important ; height: 81px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/Number%203.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_XL1E32urjK0y6jG_ThBVtA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_XL1E32urjK0y6jG_ThBVtA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:20px;">Disrupt Attackers</span><br/></h4></div>
<div data-element-id="elm_iKeOW-GecmBrB8biNET4lA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_iKeOW-GecmBrB8biNET4lA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div><div><div style="line-height:1.5;">Buy time&nbsp;<span style="color:inherit;">to respond in the&nbsp;</span><span style="color:inherit;">event of an advanced&nbsp;</span><span style="color:inherit;">human-led attack.</span></div></div></div></div><div><div><div><div><div style="line-height:1.5;"><div style="line-height:1.5;"><span style="color:inherit;">&nbsp;</span></div></div></div></div></div></div></div></div></div></div>
</div></div></div></div><div data-element-id="elm_38mGyL0_OBuQ1dtdCbJxfA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_38mGyL0_OBuQ1dtdCbJxfA"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_38mGyL0_OBuQ1dtdCbJxfA"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div><div data-element-id="elm_2KRu4PPn-dBWlBk9KCvMzQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="How-Intercept-X-Can-Protect-You" title="How-Intercept-X-Can-Protect-You" class="zpItemAnchor"></span>​How Intercept X Protects Your Business</span></h2></div>
<div data-element-id="elm_CAk_jp6Qm2qQll8cN00Urg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-justify " data-editor="true"><p style="text-align:left;"><span style="color:inherit;">Sophos Intercept X is the industry-leading Endpoint Security solution that reduces&nbsp;<span style="text-align:center;">the attack surface and prevents attacks from running. Combining anti-exploit,&nbsp;anti-ransomware, deep learning AI and control technology it stops attacks before&nbsp;they impact your systems. Intercept X uses a comprehensive, defense-in-depth&nbsp;approach to endpoint protection, rather than relying on one primary security&nbsp;technique.</span></span><br/></p><p style="text-align:left;"><span style="color:inherit;"><span style="text-align:center;"><br/></span></span></p></div>
</div><div data-element-id="elm_A78IlNhxEaRO-15Dc0iYOQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Key Features of Intercept X</span></h3></div>
<div data-element-id="elm_Yz_hMoFpBG4qOTMAbdet6Q" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_Yz_hMoFpBG4qOTMAbdet6Q"] .zpimagetext-container figure img { width: 500px ; height: 377.23px ; } } </style><div data-size-tablet="" data-size-mobile="" data-align="right" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-right zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/products/security/sophos-intercept-x/threat-analysis-cryptoguard.png" size="medium" alt="Sophos CryptoGuard Product Demonstration" data-lightbox="false"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">CryptoGuard by Sophos</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><ul><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">Informed by Deep Learning,</span>&nbsp;a process that dissects unknown malware to detect new behaviours and stop unknown threats. SophosLabs work through 400,000 new instances of malware each day and use their findings to develop Intercept X, meaning that you're always protected from the latest threats.</span></li><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">CryptoGuard</span>&nbsp;will analyse information in real-time and shut down any encryption processes automatically, reverting all files back to normal once the threat has been contained. It means that you'll never have to worry about paying ransom, as all of your files are protected.</span></li><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">Anti-Exploit</span> recognises and blocks common malware delivery techniques, protecting endpoints from phishing attempts, malware downloads, and zero-day code vulnerabilities, providing you with comprehensive prevention against 99.98% of ransomware attack methods.</span></li><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">Simple Management with Sophos Central</span>&nbsp;allows you to see the&nbsp;</span><span style="font-size:11pt;">complete picture of alerts across all devices in your network, helping you to prioritise your time effectively and understand your cybersecurity posture.</span></li></ul></div>
</div></div><div data-element-id="elm_lX0zlxxPssBHQf0_HgKBdA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_lX0zlxxPssBHQf0_HgKBdA"] div.zpspacer { height:15px; } @media (max-width: 768px) { div[data-element-id="elm_lX0zlxxPssBHQf0_HgKBdA"] div.zpspacer { height:calc(15px / 3); } } </style><div class="zpspacer " data-height="15"></div>
</div><div data-element-id="elm_A_hXfrR_SOEqEGt0ftRltg" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_A_hXfrR_SOEqEGt0ftRltg"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; } </style><div data-element-id="elm_fe3uBN0_UiO34_Csf5HJXw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="line-height:1.2;"><p style="text-align:center;line-height:1;"><span style="font-size:32px;font-weight:bold;"><br/></span></p><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);">&nbsp;<span style="font-size:28px;">&quot;Intercept X stops attacks before they enter your systems,&nbsp;</span></span><span style="color:rgb(11, 32, 45);font-size:28px;font-weight:bold;">using a comprehensive defence-in-depth approach&quot;</span></p><p style="text-align:center;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);"></span></p><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;"><span style="color:inherit;"><br/></span></span></p><p><br/></p></div></div>
</div></div><div data-element-id="elm_MUarAQcMluJc-MOH0IOagg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_MUarAQcMluJc-MOH0IOagg"] div.zpspacer { height:45px; } @media (max-width: 768px) { div[data-element-id="elm_MUarAQcMluJc-MOH0IOagg"] div.zpspacer { height:calc(45px / 3); } } </style><div class="zpspacer " data-height="45"></div>
</div><div data-element-id="elm_nsUj_b6LLNgnyxHb7RuywA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;font-size:30px;">​<span id="Your-Security-Partner" title="Your-Security-Partner" class="zpItemAnchor"></span>​Ostratto: Your Security Partner</span><br/></h2></div>
<div data-element-id="elm_aP0Sv79ImozAaxob3miNJQ" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_aP0Sv79ImozAaxob3miNJQ"] .zpimagetext-container figure img { width: 453.9px !important ; height: 255px !important ; } } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-thick " src="/files/general-branding/in-person/J15.jpeg" size="custom" alt="Picture of Ostratto Director Helping Customer" data-lightbox="false"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:15px;"><span style="color:inherit;">With a team of technical professionals to assist your business on a truly personal basis, and diverse knowledge across some of the most advanced technology, Ostratto have the skills and expertise to deliver comprehensive, cost-effective solutions&nbsp;</span><span style="color:inherit;">and fully-managed services.&nbsp;</span></span><span style="color:inherit;">We’re here to help you to find the most suitable products for your business needs, and provide you with ongoing support across your time with us.</span></p><div style="text-align:left;"><span style="color:inherit;"><br/></span></div><div style="text-align:left;"><span style="color:inherit;">Founded in 2019, we have established ourselves as a forward-thinking technical consultancy both locally in the South West and further afield. We work with businesses from a wide range of sectors from leisure through to manufacturing.&nbsp;We are proud to be a part of all of our customers businesses, integrating ourselves as trusted advisors and measuring our success on theirs.</span></div><div style="text-align:left;"><span style="color:inherit;"><br/></span></div><div style="text-align:justify;"><span style="color:inherit;"><p style="text-align:left;"><span style="font-size:11.5pt;">Wherever your organisation is right now, and where it wants to be in the future, we can help you to accelerate your defences and move ahead of today’s advanced adversaries. For more information, <a href="/products/security/intercept-x" title="Security Products at Ostratto" target="_blank" rel="">view our security products</a> or speak with a security advisor today.</span></p><div style="text-align:left;"><br/></div><div style="text-align:left;"><br/></div></span></div></div>
</div></div><div data-element-id="elm_gG0-nvWMfMyYqDFVSSyz-g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:700;">​<span id="Book-A-Discovery-Call-Today" title="Book-A-Discovery-Call-Today" class="zpItemAnchor"></span>​Book Your Free Discovery Call</span></h2></div>
<div data-element-id="elm_8ZWblkvqHtpRUeh4Y5x6IA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;">If you think that your business could benefit from Intercept X, or if you'd like to find out more information about how we can improve your cyber defences, please book a free discovery call with one of our experts below. We'll be happy to help, in whatever way we can.</p></div>
</div></div></div><div data-element-id="elm_2Oo7M60trU7armyZBYJo_Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_kRA4lfVIscRUfQHGsitcUg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_Ksxa1ZHPyooIgjyBqHXYZg" data-element-type="iframe" class="zpelement zpelem-iframe "><style type="text/css"></style><div class="zpiframe-container zpiframe-align-left"><iframe class="zpiframe " src="https://bookings.ostratto.com/portal-embed#/30-min-video" width="100%" height="800px" align="left" allowfullscreen frameBorder="0"></iframe></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 21 Oct 2024 11:00:05 +0000</pubDate></item><item><title><![CDATA[4 old practices that won’t work after COVID]]></title><link>https://www.ostratto.com/blogs/post/101120-4-old-practices-that-wont-work-after-covid</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2020/10-11-20/cover-lady-working.png"/>Here are four old business practices that won’t work anymore post-COVID-19.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_2gwbGfuQSA24-Zw4vYtzKA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_thxYFEUpTk6s_zdXm1Er9g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_yrwSm_eTTci7V4n1W_h6ww" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_yrwSm_eTTci7V4n1W_h6ww"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_97O0Wp5jSU-2NjEVAMRc1g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_97O0Wp5jSU-2NjEVAMRc1g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>It’s not news that COVID-19 suddenly, unexpectedly, and dramatically turned the business world on its head. Business-as-usual changed all at once, without the benefit of robust planning we’re (hopefully) accustomed to in business. Those changes happened to keep employees safe while making sure work continued.</div><p><br></p><div>What’s also clear is that when the pandemic is under control and we find our “new normal,” it won’t look like what we had before. Businesses have adapted, employees have changed, and attitudes about working are different. We’ve found new ways to do business successfully, and in many areas, there’ll be no turning back.</div><p><br></p><div>Here are four old business practices that won’t work anymore post-COVID-19.</div><div><br></div></div>
</div><div data-element-id="elm_BF5UnGjG2QI0iWlwZc_fCw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_BF5UnGjG2QI0iWlwZc_fCw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div><div><span style="color:inherit;font-size:16px;font-weight:bold;">1. Employees working onsite only</span><br></div></div></div><div><span style="color:inherit;"><div><div>Before COVID, the vast majority of businesses were uncomfortable with employees working remotely. In fact, 80% of US companies had <a href="https://www.techrepublic.com/article/80-of-organizations-did-not-have-a-remote-work-program-before-covid-19/" title="no remote work program" target="_blank" rel="">no remote work program</a> at all.</div></div><div><br></div><div>Employers pretty much suffered from inertia—after all, workers always came into the office to work. Without ever trying remote work, most leaders lacked the imagination to understand the potential of working from home.&nbsp;<span style="color:inherit;">They worried that employees working away from the office wouldn’t be as productive. They claimed many jobs were “impossible to do remotely.”</span></div><div><br></div><div><div>Then COVID-19 came around, however, and jobs that were previously “impossible to do remotely” suddenly found their remote possibilities. What’s more, they achieved good results too. A <a href="https://www.cbsnews.com/news/covid-19-lockdown-work-from-home-day-one-hour-longer/" title="study " target="_blank" rel="">study </a>by Harvard Business School and New York University found that people who work remotely spend 48.5 more minutes per day than they did pre-virus. And this makes sense - when a long commute is off the table employees don't mind staying on to get jobs finished.</div></div><br><div>Other surveys found that:</div><div><ul><li><a href="https://www.pwc.com/us/en/library/covid-19/us-remote-work-survey.html" target="_blank" rel="">44% of executives</a> today feel employees have become more productive working remotely<br></li><li><a href="https://www.mckinsey.com/%7E/media/McKinsey/Business%20Functions/Organization/Our%20Insights/Reimagining%20the%20office%20and%20work%20life%20after%20COVID%2019/Reimagining-the-office-and-work-life-after-COVID-19-final.pdf" target="_blank" rel="">41% of employees</a> feel the same way<br></li></ul></div><br><div>While many jobs require employees to work onsite, many others can support a remote workforce. Businesses will still need those work-from-home employees post-COVID-19, and they will be forced to continue supporting remote work.</div><div><br></div><div><br></div><div><span style="color:inherit;"><div><span style="font-size:16px;font-weight:bold;">2. Micromanaging as a management style</span></div><div>With many employees working remotely, management styles need to adjust. Monitoring employees that work in another location requires shifting your methods as well as your expectations.&nbsp;</div><div><br></div><div>It's not realistic to assume an employee is working based on how much time they spend at their desk. Even when you’re at the same location and can see an employee sitting across the room, you don’t know how productive they’re being.</div><div><br></div><div>Evaluate their performance, instead, based on the outcome. How is their work? Are they meeting their goals? What’s the quality of their work? These are the real measurements of productivity output that remote working highlights perfectly.&nbsp;</div><div><br></div><div><span style="color:inherit;"><div><br></div><div><div><span style="font-size:16px;font-weight:bold;">3. Using too many collaboration apps</span></div></div><div>It’s easy to see how it happened. CV-19 struck and companies quickly sent their employees home to safety. They hurriedly adopted remote work solutions for messaging, video, and calling—all the tools they needed to keep communication open so that work would continue to get done.</div><div><br></div><div>In rushing to choose new solutions, many businesses ended up with multiple overlapping apps. Having two or more apps that provide video calling, for instance, is not sustainable long term and can become confusing for the average user. App overload causes employee fatigue and <a href="https://www.ostratto.com/products/telephony/ringcentral/documentation/marketing/connected-workplace.pdf" title="wastes a significant amount of time" target="_blank" rel="">wastes a significant amount of time</a>.</div><div><br></div><div>Seventy percent of workers say having disparate work apps makes it challenging to get their work done. More than two-thirds report wasting up to an hour of work time per day just navigating between various apps. Sixty-eight percent of workers find themselves toggling between different apps up to 10 times in a single hour.</div><div><br></div><div><div>Too many apps can also mean running the risk of employees switching to other unauthorized tools that can pose a security risk. <a href="https://www.ostratto.com/blogs/post/060620-covid-19-remote-working-checklist" title="We've written" target="_blank" rel="">We've written</a> about the risks of 'shadow IT' before.</div></div><div><br></div><div>Employees will only willingly utilise technology that’s easy to use, it’s more efficient to provide them with one platform they understand well and are comfortable with.</div><div><br></div><div><br></div><div><span style="color:inherit;"><div><div><span style="font-size:16px;font-weight:bold;">4. Keeping employees in the dark</span></div></div><div>It's key to remember that teams appreciate transparency, especially during uncertain times. They want to understand what’s going on with the business, management expectations, and their position. They want to be confident that the strong company culture they know isn’t changing.</div><div><br></div><div>No longer are employees in the office to hear news around the water cooler, chat casually with the boss, or celebrate wins in real time. But these are still valid communications needs, and employers must make sure they still happen in some form.</div><div><br></div><div>Communication and transparency are critical—even more so now with COVID-19.</div><div><br></div><div><br></div><div><span style="color:inherit;"><div><div><span style="font-weight:bold;font-size:16px;">Post-COVID tools to support remote work</span></div></div><div>When we (eventually) shift into a post-pandemic period, businesses will face a new work-life paradigm that looks nothing like before. From remote and hybrid work arrangements to new forms of communication, leaders will need to rethink those practices to stay competitive.</div><div><br></div><div>Having the right tools to support remote work will be one of the key differentiators. As work moves beyond the walls of the traditional office, employees everywhere will need technology that facilitates collaboration and drives teamwork.&nbsp;&nbsp;<span style="color:inherit;">Tools like </span><a href="/products/telephony/ringcentral" title="unified communications" target="_blank" rel="">unified communications</a><span style="color:inherit;"> make collaboration effortless by combining team messaging, video conferencing, and cloud phone into a single platform, allowing employees to choose how they want to collaborate and when.</span></div><div><br></div><div>By supporting tomorrow’s work-from-anywhere workplace—and shedding old, archaic practices that no longer make business sense—businesses will be ready to drive success far beyond the pandemic.</div></span></div></span></div></span></div></span></div></span></div></div>
</div><div data-element-id="elm_ymjIqtVG9LR07bqLkTc3iA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_ymjIqtVG9LR07bqLkTc3iA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_ymjIqtVG9LR07bqLkTc3iA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_4TYCZ3z48kCfihLmrZVDVw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-center zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_4TYCZ3z48kCfihLmrZVDVw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_2PoBo6nNs5NcQUJk_prfww" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_2PoBo6nNs5NcQUJk_prfww"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_U4JZxjhUxuc5BbQ6Mvw3nQ" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_U4JZxjhUxuc5BbQ6Mvw3nQ"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-oval zpbutton-outline " href="/book" target="_blank"><span class="zpbutton-content">Chat with us today</span></a></div>
</div></div></div><div data-element-id="elm_sY8Z3n28OMzZ_JvLmF7ldA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_sY8Z3n28OMzZ_JvLmF7ldA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_sY8Z3n28OMzZ_JvLmF7ldA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_OweYeau__R-I-9EBNHaL2A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_OweYeau__R-I-9EBNHaL2A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;">Written in collaboration with RingCentral©.<br></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 10 Nov 2020 13:15:10 +0000</pubDate></item><item><title><![CDATA[5 Reasons Everyone Should Have the RingCentral G Suite Add-on]]></title><link>https://www.ostratto.com/blogs/post/050720-5-reasons-everyone-should-have-the-ringcentral-g-suite-add-on</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2020/05-07-20/RingCentral-GSuite-Cover.jpg"/>Here are five ways the RingCentral G Suite Add-on will make everyone on your team’s life easier.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_nwF5lCl3QReYf15ePFRs7A" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_nwF5lCl3QReYf15ePFRs7A"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_oLB6SmKuSxez5Tof26rBgQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_oLB6SmKuSxez5Tof26rBgQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_4dI0oURiT66kuXQ4aRc-Qw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_4dI0oURiT66kuXQ4aRc-Qw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_l02J5JlGQAuhgt7cDiwt4A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_l02J5JlGQAuhgt7cDiwt4A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">When it comes to tech companies that have had a large impact on how we work smart, it’s hard to dispute that Google has been a strong contender. In the 22 years since the company was founded, Google has changed how people (and businesses) use the Internet in countless ways.</span><br></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">A suite of powerful tools that includes <a href="/products/platforms/g-suite/gmail" title="Gmail" target="_blank" rel="">Gmail</a> (email), shared <a href="/products/platforms/g-suite/calendar" title="calendars" target="_blank" rel="">calendars</a>, <a href="/products/platforms/g-suite/docs" title="documents" target="_blank" rel="">documents</a>, and other functions, Google’s offerings for business, collectively called <a href="/products/platforms/g-suite" title="G Suite" target="_blank" rel="">G Suite</a>, have had a massive upward trajectory. In the 4.5 years since November 2015 (back when G Suite was still called Google Apps for Work), paid user base has tripled to <a href="https://www.statista.com/statistics/961008/g-suite-paid-accounts-worldwide/" title="6 million paid accounts" target="_blank" rel="">6 million paid accounts</a>. There’s a good chance you and other businesses your company does business with are among them.</span><span style="color:inherit;"><br></span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">But as with any tool you’re using to support collaboration and productivity, you may wonder if there are ways you can use it better in order to make communications more efficient.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Installing RingCentral’s G Suite Add-on is one way to accelerate the collaborative benefits you’re already gaining from using G Suite. Here are five ways the RingCentral G Suite Add-on will make your life easier.</span></p><p><br></p></div>
</div><div data-element-id="elm_0rWljLbsX9gQ5m4R4H0eug" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_0rWljLbsX9gQ5m4R4H0eug"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-large zpimage-tablet-fallback-large zpimage-mobile-fallback-large "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2020/05-07-20/RingCentral-GSuite-1.png" size="large" style="width:900px;"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">The ultimate power couple.</span></figcaption></figure></div>
</div><div data-element-id="elm_G5CgBwyb366ijSTrRpAdFA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_G5CgBwyb366ijSTrRpAdFA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><span style="font-size:18px;font-weight:bold;">1. Message or call colleagues directly from Gmail</span></div><div>Email has long been a primary communication tool within workplaces for many good reasons. To name a few, email creates a lasting record of what has been said, and can be sent from any connected device at any time. But email is not without limitation. In fact, email can be a source of hassle among businesses.</div><p><span style="color:inherit;"><br></span></p><div>Emails are easily ignored.&nbsp;<a href="https://www.glassdoor.com/employers/blog/employees-ignore-your-emails/" target="_blank" rel="">O</a><a href="https://www.glassdoor.com/employers/blog/employees-ignore-your-emails/" target="_blank" rel="">ne survey</a>&nbsp;found 60.8% of workers to be guilty of not responding to emails occasionally, often or always—and they’re rife with the potential for miscommunication due to lack of tone and context.</div><div><br></div><div><span style="color:inherit;">That’s why it's good practice to switch to a different medium of talking if you're not making progress after a bit of back and forth.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">The RingCentral G Suite Add-on allows you to message or call colleagues directly from Gmail, making it easy to hop on a call or video chat without added coordination for those times when email conversation just isn’t cutting it.</span><br></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><div><div><span style="font-weight:bold;font-size:18px;">2. Schedule meetings directly in Calendar</span></div></div><div>Scheduling meetings can be an absolute farce over email. First, you have to find an agreeable time, then create a calendar entry, and then figure out how to correctly export your meeting call-in details from your conferencing app to your invite. Get that last part wrong and you’ll also waste a ton of time when the meeting begins and everyone has trouble accessing it.</div><div><br></div><div><div>Installing the RingCentral G Suite Add-on eliminates this complexity altogether by allowing you to create a meeting, and fully populate your invite with details such as meeting ID and password, directly from Google Calendar with just a click. Sweet!</div><div><br></div><br><div><span style="color:inherit;"><div><div><span style="font-weight:bold;font-size:18px;">3. See your colleagues’ current status</span></div></div><div>In an office scenario, it’s easy to swing by someone’s desk for an impromptu chat when the need arises.&nbsp;<span style="color:inherit;">When everyone’s working from home, it’s harder to gauge availability.&nbsp;</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">When your collaboration efforts require a deeper conversation—for example, an audio call or face-to-face video chat—you can lose powerful momentum simply trying to coordinate a time for that remote conversation to happen.</span></div><br><div><span style="color:inherit;">Though it may not be possible to use a closed door or other visual cues to determine the right time for on-the-fly chats in remote work scenarios, the RingCentral G Suite Add-on provides the next best thing: it allows you to instantly see when all of your RingCentral contacts are available, away, offline or in 'do not disturb' mode.</span><br></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><div><div><span style="font-size:18px;font-weight:bold;">4. Start an email from a RingCentral contact card</span></div></div><div>The seamlessness of RingCentral and G Suite flows in two directions—and connecting the two also helps you to extend the usefulness of RingCentral. For example, sometimes email makes the most sense for communicating, such when you need to follow up with materials after a meeting. RingCentral’s G Suite Add-on simplifies this too by allowing you to send an email directly from a user’s RingCentral contact card.</div><div><br></div><div><br></div><div><span style="color:inherit;"><div><div><span style="font-size:18px;font-weight:bold;">5. View call history&nbsp;</span></div></div><div>While the number of options for communicating online is undoubtedly a boon for collaboration, it’s a nightmare for staying organised. Communicating across email, video, phone and SMS makes it difficult to remember what conversation occurred when, which can have impact on accountability (and efficiency!) RingCentral’s G Suite Add-on automatically creates a log of all your calls, making it easy to determine when that important conversation occurred.</div></span></div></span></div></span></div></div></span></div></div>
</div><div data-element-id="elm_egoCexd9FscmbyFOLPbRvA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_egoCexd9FscmbyFOLPbRvA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_egoCexd9FscmbyFOLPbRvA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_zB6FJJ6j0rWON7R2DjeuQA" data-element-type="video" class="zpelement zpelem-video "><style type="text/css"> [data-element-id="elm_zB6FJJ6j0rWON7R2DjeuQA"].zpelem-video{ border-radius:1px; } </style><div class="zpvideo-container zpiframe-align-center zpiframe-mobile-align- zpiframe-tablet-align-"><iframe class="zpvideo " width="560" height="315" src="//www.youtube.com/embed/WiJKSYHD1TQ" frameborder="0" allowfullscreen></iframe></div>
</div><div data-element-id="elm_4EC_ez-87pPo-9IJpOg27Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_4EC_ez-87pPo-9IJpOg27Q"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_4EC_ez-87pPo-9IJpOg27Q"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_i02IOeG_zt249Hfv39kwsQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_i02IOeG_zt249Hfv39kwsQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div><span style="font-weight:bold;font-size:18px;">Work Efficiently with RingCentral + G Suite</span></div></div><div>Collaboration tools are essential in the workplace—especially as more people work from home. But they also add complexity, as employees are forced to turn to multiple apps to meet their communication needs. RingCentral helps G Suite users get more out of their existing tools, and do so more efficiently, by connecting key functionalities so that users don’t have to change apps to communicate.&nbsp;</div><p><br></p><div>With the RingCentral app, the G Suite add-on creates a single record of information, combining team messaging, video conferencing, and cloud phone into a single platform for all workplace collaboration. As with all RingCentral apps and integrations, the G Suite add-on is free for all users.</div><div><br></div><div><div>You just need <a href="/products/telephony/ringcentral" title="RingCentral" target="_blank" rel="">RingCentral</a> and <a href="/products/platforms/g-suite" title="Google's G Suite" target="_blank" rel="">Google's G Suite</a> to get started - both of which we can help you get started with today.</div></div></div>
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</div><div data-element-id="elm_Ztg7Z5TI1YpvfYZGATTKDw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_Ztg7Z5TI1YpvfYZGATTKDw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_zgq2Rb8CxgPSZcpZ_XBWwg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_zgq2Rb8CxgPSZcpZ_XBWwg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_0jlD0-vsSJiTCIn45Kl-Uw" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_0jlD0-vsSJiTCIn45Kl-Uw"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-oval zpbutton-outline " href="/contact" target="_blank"><span class="zpbutton-content">Try Today</span></a></div>
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</div></div><div data-element-id="elm_SzJwrPPduP2N5a9FLydNVA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_SzJwrPPduP2N5a9FLydNVA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_Y2MIhEbqTwhasS7wOwusjg" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_Y2MIhEbqTwhasS7wOwusjg"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center "><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-oval zpbutton-outline " href="/products/telephony/ringcentral/documentation/marketing/integrations/g-suite-rc-datasheet.pdf" download target="_blank"><span class="zpbutton-content">Datasheet</span></a></div>
</div></div></div><div data-element-id="elm_wpwKm8IVlt2K6YLNpukz3Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_wpwKm8IVlt2K6YLNpukz3Q"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_wpwKm8IVlt2K6YLNpukz3Q"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_suPkj1X53LsllmmMFUzXmw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_suPkj1X53LsllmmMFUzXmw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;">Written in collaboration with RingCentral©.<br></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 05 Aug 2020 11:19:39 +0000</pubDate></item><item><title><![CDATA[Why We Love G Suite]]></title><link>https://www.ostratto.com/blogs/post/why-we-love-g-suite</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2020/31-03-20/g-suite.png"/>The benefits of G Suite for your business and why we use (read:love) it at Ostratto.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_ktnqFWtTSl233vp65bsTiQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5bFBSXN5RcqoJrlff_ylAA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_dOEy8kNZRd6u605nlKR2Xg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_dOEy8kNZRd6u605nlKR2Xg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_wciosJI5QN44-3lFUqVHMA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_wciosJI5QN44-3lFUqVHMA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">We use (and provide) a multitude of different <a href="/products" title="SaaS products" target="_blank">SaaS products</a> here at Ostratto to keep everything running smoothly behind the scenes and to improve the productivity of the business. Although I have a lot of weird love for all of the services we use, my favourite and one I couldn't live without is <a href="/products/platforms/g-suite" title="G Suite" target="_blank">G Suite</a>.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Yes one could say we are albeit biased but I'm not afraid to come right out and say it’s by far the best all-in-one business services solution on the market right now. It's affordable, easy to use and super powerful.&nbsp;</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Today we’ll dive into the unparalleled benefits of G Suite, why we use it and recommend it to all of our partners, and how it compares to other similar solutions on the market.</span></p><p><span style="color:inherit;"><br></span></p></div>
</div><div data-element-id="elm_A-x-CTDFZFVnPGvD0krWbg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_A-x-CTDFZFVnPGvD0krWbg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:18px;font-weight:bold;">Contents</span></p><div><a href="#what-is-g-suite" title="What is G Suite?">What is G Suite?</a></div><div>&nbsp; &nbsp;&nbsp;<a href="#gmail" title="Gmail">Gmail</a><br></div><div>&nbsp; &nbsp;&nbsp;<a href="#calendar" title="Calendar">Calendar</a><br></div><div>&nbsp; &nbsp;&nbsp;<a href="#drive" title="Drive">Drive</a><br></div><div>&nbsp; &nbsp;&nbsp;<a href="#docs" title="Docs, Sheets and Slides">Docs, Sheets and Slides</a></div><div>&nbsp; &nbsp; <a href="#meet" title="Google Meet">Google Meet</a><a href="#meet" title="Google Meet"><br></a></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#admin" title="Admin">Admin</a></div></div><div><div><a href="#unparalleled-benefits" title="Unparalleled Benefits of G Suite">Unparalleled Benefits of G Suite</a></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#familiarity" title="Familiarity">Familiarity</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#uptime" title="Uptime">Uptime</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#affordable" title="Affordability">Affordability</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#secure" title="Security">Security</a></div></div><div><div><a href="#move" title="How to Move to G Suite">How to Move to G Suite</a></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#ostratto-migration" title="Let Ostratto do it for you">Let Ostratto do it for you</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#other-migration" title="Other options">Other options</a><br></div></div><div><div>&nbsp;</div></div></div>
</div><div data-element-id="elm_JNz5StuzgE5AyxE16VcYBw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_JNz5StuzgE5AyxE16VcYBw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:18px;font-weight:bold;">​<span id="what-is-g-suite" title="what-is-g-suite" class="zpItemAnchor"></span>​What is G Suite?</span></p><p><span style="color:inherit;"><a href="/products/platforms/g-suite" title="G Suite" target="_blank">G Suite</a> is Google’s suite of intelligent apps. This was formerly known as Google Apps, till it was re-branded in late 2016. We primarily recommend G Suite for clients that are needing email hosting for their business. However, G Suite is much more than just email. It also includes a variety of apps and features that can come in quite handy. In fact, you’re probably already using or are familiar with some of them.</span><br></p><p><br></p><p><span style="color:inherit;">G Suite has three different plans you can purchase - Basic, Business and Enterprise. We utilise the Business G Suite plan at Ostratto. This starts at just £9.20/user/month. For many of you, the basic plan is probably all you’ll ever need and that starts at £4.60/user/month. We have a much fuller breakdown of the individual G Suite system features on our <a href="/products/platforms/g-suite" title="product pages" target="_blank">product pages</a> but here's a quick summary of our favourite features.</span></p><p><br></p><p><span style="font-weight:bold;">​<span id="gmail" title="gmail" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/gmail" title="Gmail" target="_blank">Gmail</a></span></p><div><div>According to a <a href="https://www.litmus.com/blog/infographic-the-2019-email-client-market-share/" title="Litmus study," target="_blank">Litmus study,</a> Gmail leads the way as the most popular email client, with a whopping 27.8% of the market share based on open rates. It’s no surprise as <a href="/products/platforms/g-suite/gmail" title="Gmail" target="_blank">Gmail</a> has been around since 2004 and now boasts over 1.2 billion users. One of the best things about G Suite is you basically get an enhanced ad-free version of the online email client you’re probably already using.</div></div><p><span style="color:inherit;"><br></span></p><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/gmail-login.png" style="width:339px;height:400.26px;"><br></div><div style="text-align:right;"><br></div><div><br></div><div><div><span style="color:inherit;">G Suite essentially allows your employees to have their own Gmail accounts with email addresses with your business domain name (example: tim@yourbusiness.co.uk). A very small business with one or two users might be able to get away with free Gmail accounts and some alias forwarding rules. But once you start hiring two or three employees, you’ll find yourself needing accounts that can be managed separately. It's the difference between looking like a new small business, or established and professional - <a href="https://www.ostratto.com/blogs/post/free-email-bad-business" title="we even wrote about it" target="_blank">we even wrote about it</a> a couple blog posts back.</span><br></div></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;font-weight:bold;">​<span id="calendar" title="calendar" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/calendar" title="Calendar" target="_blank">Calendar</a></span></div></div><div><span style="color:inherit;">I absolutely could not live without a calendar. Knowing when I have a client call or whether I have an important project milestone upcoming is totally essential. Google Calendar is a feature-packed calendar provided as part of G Suite and it will help you keep your schedule organised.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">One of the great things about using Google Calendar in G Suite is the ability to create multiple calendars that are accessible to everyone in your business (or just a few users). For example, you might want a group calendar for events like team holidays and regular meetings. Having all your employees attached to the same business makes tasks like these even easier when compared to the free Google Calendar version.</span><br></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/empty-calendar.png" style="width:678.02px;height:365px;"><span style="color:inherit;"><br></span></div><div style="text-align:center;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:left;">One of the other cool features you get with Google Calendar once you go to the Business tier and upwards, is the ability to add conference calling features to an event. No messing around in separate products, you simply add video conferencing to the event and all attendees get an invite with join in details as well as a voice dial-in number if they aren't going to make the video call.</div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/calendar-call-in.png" style="width:396px;height:459.6px;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><div>​<span id="drive" title="drive" class="zpItemAnchor"></span>​<span style="font-weight:bold;"><a href="/products/platforms/g-suite/drive" title="Google Drive" target="_blank">Google Drive</a></span></div></div><div><span style="color:inherit;">Drive allows you to&nbsp;</span><span style="color:inherit;">allows you to store, access and share your files in one secure place. You then have easy access to them from any device. G Suite Basic plans come with 30GB of storage for every employee. G Suite’s Business and Enterprise editions provide unlimited storage so you will always have enough space for your files. We think that's pretty cool and I really have put it to the test with over 8TB and counting in a shared drive (we love movies what can I say).</span></div><div><br></div><div><span style="color:inherit;">If you haven’t used Google Drive before, one of the best things I like about it is the amazing search functionality. I mean it does make sense - Google do know a thing or two about search technology. No more rummaging around deep in folders,&nbsp;</span><span style="color:inherit;">you can easily find what you’re looking for, no matter how disorganised you are.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/drive-search.png" style="width:674.6px;height:481px;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">Shared Drives are also very neat. You can create shared drives for projects, departments or teams so that it's easier to find that shared information with sharing </span>multiple<span style="color:inherit;">&nbsp;folders with each other. It also means that the classic business situation of a user leaving the company and nobody being able to access their shared important files. You can choose certain levels of access for team members - view, edit or manager roles provide set permission levels.</span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/shared-drive.png" style="width:610.79px;height:310px;"><span style="color:inherit;"><br></span></div><div style="text-align:center;"><span style="color:inherit;"><br></span></div><div style="text-align:center;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">​<span id="docs" title="docs" class="zpItemAnchor"></span>​<span style="font-weight:bold;"><a href="/products/platforms/g-suite/docs" title="Docs" target="_blank">Docs</a>, <a href="/products/platforms/g-suite/sheets" title="Sheets" target="_blank">Sheets</a>&nbsp;&nbsp;<a href="/products/platforms/g-suite/slides" title="and Slides" target="_blank">and </a><a href="/products/platforms/g-suite/slides" title="and Slides" target="_blank">Slides</a></span></span></div></div><div><span style="color:inherit;"><span style="color:inherit;"><div>Google Docs, Sheets and Slides pretty much speak for themselves. Fully fledged document processing, a spreadsheet tool and presentation suite all reside directly in the G Suite system without any software downloads needed. Should your internet connection not be available, you can still work offline and your changes are automatically synced when you connect back to the world.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/g-suite-launcher.png" style="width:253px;height:377.5px;"><br></div><div style="text-align:center;"><br></div><div><br></div><div>Import documents to make them instantly editable, including Microsoft Word, Excel, and PDF files (.docx, .doc, .pdf, .rtf, .txt, xlsx, .csv, .html, .ods). You can even collaborate and comment on Microsoft Office files without it having to automatically convert to Google’s format - great when you are working with Microsoft Office-based customers.</div><br><div style="text-align:left;"><span style="color:inherit;">You can also export to common third-party formats which makes it easy to collaborate with other individuals or companies and send files back and forth, without ever needing to install or purchase additional software.</span><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/google-doc.png" style="width:653.04px;height:274px;"><br></div><div><br></div><div><br></div><div>One of the best features of Google Work Suite is the real-time commenting and unlimited versions. Previous versions are kept indefinitely and they don’t count toward your storage. This makes it super easy to track changes made to a document or undo a mistake. Sharing documents with your coworkers or other individuals is also incredibly easy.<br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/docs-versions.png" style="width:397.28px;height:313px;"><br></div><div style="text-align:center;"><br></div><div><br></div><div>​<span id="meet" title="meet" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/hangouts-meet" title="Google Meet" target="_blank" style="font-weight:bold;">Google Meet</a></div><div>What better way to meet a new client instantly than jumping on a video call. Google Meet provides an easy and secure way to handle video calling without leaving your business system. All versions of G Suite, Basic, Business and Enterprise provide the product with 100, 150 and 250 participant limits respectively - generally way more than we have ever needed.</div><div><br></div><div>Participants can also share screen content, or when they are using Google Chrome, a single browser tab, which is pretty neat when you need to show somebody something. The Enterprise version also allows users to record their meetings to re-watch.</div><div><br></div><div>Calls are crisp, reliable and secure - our key desirables in any communication product ultimately.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/meet-present-tab.gif" style="width:684.61px;height:426px;"><br></div><div><br></div><div><br></div><div>​<span id="admin" title="admin" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/admin" title="Google Admin" target="_blank" style="font-weight:bold;">Google Admin</a></div><div><span style="color:inherit;">The Admin console for G Suite is the like mission-control. It lets&nbsp;</span><span style="color:inherit;">business owners easily manage everything from one single place.&nbsp;</span><span style="color:inherit;">Do everything from adding new users and groups, configuring business apps, manage devices, configure security settings (like 2-factor authentication) and add new custom domains for your business which can be used for Gmail.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/admin-overview.png" style="width:756px;height:445px;"></div><div style="text-align:center;"><br></div><div><br></div><div>Now with the admin console being the <span style="font-weight:bold;">admin</span> console, only administrators can access the wealth of configuration available. Users can be provided different administrative levels via roles, so that only the relevant parts of the admin console can be access by users.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/admin-roles.png" style="width:705.68px;height:424px;"><br></div><div><br></div><div><br></div></span></span></div></div>
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</div><div data-element-id="elm_s0rwkb21aayZWjp104Zivw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_s0rwkb21aayZWjp104Zivw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:18px;"><span style="font-weight:700;">​</span></span></p><p><span style="color:inherit;font-size:18px;"><span style="font-weight:700;"><span id="unparalleled-benefits" title="unparalleled-benefits" class="zpItemAnchor"></span>​Unparalleled</span><span style="font-weight:bold;">&nbsp;Benefits of G Suite</span></span><br></p><p><span style="font-size:15px;">Although there are alternatives - Microsoft 365 and Zoho to name a few - there are some unparalleled benefits to G Suite which we are yet to see overcome. Here's a few.</span></p><p><span style="font-size:15px;"><br></span></p><p><span><span style="font-weight:bold;">​</span><span id="familiarity" title="familiarity" class="zpItemAnchor" style="font-weight:bold;"></span><span style="font-weight:bold;">​Familiarity</span></span></p><div>One of the greatest benefits of going with G Suite for your business is that most of your employees are probably already used to using products like Gmail for email and Google Docs. This makes the transition much easier for your business and ensures you don’t have to waste time explaining to new hires how to utilise company tools; unlike Zoho or Office 365 where there might be more explanation needed.</div><p><br></p><div>G Suite also has the best compatibility on mobile devices compared to any other email provider. It works pretty much everywhere which certainly saves time troubleshooting with your users.</div><div><br></div><div><div>​<span id="uptime" title="uptime" class="zpItemAnchor"></span>​<span style="font-weight:bold;">Uptime</span></div></div><div><span style="color:inherit;"><div>When it comes to uptime, Google is one of the best when it comes to reliability. If you want to dig into the technical details, G Suite offers a 99.9% Service Level Agreement (SLA) for covered services, and in recent years they’ve actually exceeded that. Also due to the fact that email is such an important part of every business, G Suite has no scheduled downtime or maintenance windows. All of their data centres are built with redundant infrastructure.</div><div><br></div><div><div>But just like any service, they can never be up 100% of the time. Therefore, you can always bookmark the <a href="https://www.google.com/appsstatus#hl=en&v=status" title="G Suite status dashboard" target="_blank">G Suite status dashboard</a>&nbsp;or follow us on our social platforms&nbsp;for updates on all of their products.</div></div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/uptime-report.png" style="width:716.77px;height:539px;"><br></div><div><br></div><div><br></div><div><div>​<span id="affordable" title="affordable" class="zpItemAnchor"></span>​<span style="font-weight:bold;">It's Extremely Affordable</span></div></div><div><div>There are other providers out there that are cheaper, such as Zoho, and don't get us wrong, Zoho offer a truly excellent service too. However, just as we often advise our partners - certain technical aspects of your business you should absolutely not cheap out on. Y<span style="color:inherit;">our business email is one of those areas.&nbsp;</span><span style="color:inherit;">Having an email host that you can rely on can save you money down the road.</span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">Here’s a look at G Suite’s pricing and what’s included in each plan - you can drill further down into this <a href="/products/platforms/g-suite/pricing" title="here" target="_blank">here</a>, but here's a brief overview:</span><br></div></div></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/g-suite-versions.png" style="width:663px;height:446px;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">For everything that G Suite includes - this really is a steal.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">​<span id="secure" title="secure" class="zpItemAnchor"></span>​<span style="font-weight:bold;">G Suite is secure, really secure</span></span></div></div><div><div><span style="color:inherit;">When it comes to security, Google really don't play around. The product is built on some of the most <a href="/security" title="secure infrastructure" target="_blank">secure infrastructure</a> on earth.&nbsp;</span><span style="color:inherit;">It’s trusted by some of the biggest companies in the world; such as HP, Verizon, Whirlpool, and Salesforce. As Google says, they are leading with a “security-first mindset.” They have industry-leading knowledge and expertise backing each and every one of their products, including G Suite. They have a very thorough white-paper which covers some of the measures they take which you can read <a href="https://storage.googleapis.com/gfw-touched-accounts-pdfs/google-cloud-security-and-compliance-whitepaper.pdf" title="here" target="_blank">here</a>.&nbsp;</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">Some of their certifications:</span></div></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/security.png" style="width:520.32px;height:339px;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div></span></div></div>
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</div><div data-element-id="elm_Cz5YQqI6Akq5D9IECl9LuA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Cz5YQqI6Akq5D9IECl9LuA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><br></p><p><span style="font-size:18px;font-weight:bold;">​​<span id="move" title="move" class="zpItemAnchor"></span>​How to Move to G Suite</span></p><p>If you have read up to this point and you are keen to get started with G Suite then that's awesome - you are making a good decision. Get ready to work smarter.</p><p><br></p><p>We are partnered with G Suite. This means we provide setup services for our clients using our wealth of knowledge on the product. We then offer support plans after the initial commission.</p><p><br></p><p>There are a few options of migration depending on where you are coming from and how technically versed you are.</p><p><br></p><p><br></p><p>​<span style="font-weight:bold;">​<span id="ostratto-migration" title="ostratto-migration" class="zpItemAnchor"></span>​Let Ostratto do it for you</span></p><p>The best way to move over to G Suite is to let us handle it for you. We have handled many migrations from various legacy systems with ease and we can help you today. Don't make the mistake of handling the migration yourself and losing years of important business data - it's simply not worth it.</p><p><br></p><p>For a quick quote or for more details on our migration and setup services just <a href="/contact" title="get in touch" target="_blank">get in touch</a>, I'm excited to chat with you and I'll try not to nerd out too hard.</p><p><br></p><p><br></p><p><span style="font-weight:bold;">​<span id="other-migration" title="other-migration" class="zpItemAnchor"></span>​Other Options</span></p><p>That being said, Google have provided extensive documentation on migration methods from various sources and if you are feeling technically confident then be sure to check out their guides:</p><p><br></p><div><ul><li><a href="https://support.google.com/a/answer/6351465" target="_blank">Migrate email from Exchange or Office 365</a></li><li><a href="https://support.google.com/a/answer/6351474" target="_blank">Migrate from other webmail providers to G Suite</a><br></li><li><a href="https://support.google.com/a/answer/6351475" target="_blank">Migrate email from one G Suite account to another</a></li><li><a href="https://support.google.com/a/answer/6167866" target="_blank">Migrate from Gmail to G Suite</a></li></ul></div><p><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 02 Jun 2020 21:00:28 +0000</pubDate></item><item><title><![CDATA[Business Systems Integration: Not just a 'nice to have']]></title><link>https://www.ostratto.com/blogs/post/essential-business-systems-integration</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.comhttps://images.unsplash.com/photo-1528797471109-9a6649153bc3?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjQ1Nzk3fQ"/>Keeping your business system's lightweight pays more than you'd think.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_TkihD-1YSticdEY4A6QJDw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm__uWqqaNBRLqUDL-ftFSeYg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_-44ZjHb8QaSYEp_cmqMo3g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_-44ZjHb8QaSYEp_cmqMo3g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_H8QMjM9BSwOAKAdRhTJj7g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_H8QMjM9BSwOAKAdRhTJj7g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-justify " data-editor="true"><div><div><div><div>Every growing business grapples with decisions around the best business system to manage its expanding operations. Proper planning of an integrated business management software system often takes a back seat to short-term revenue acceleration goals. And, as a consequence, various applications are installed at various&nbsp;points in time in various areas, resulting in business systems being spread across different platforms with different logins and well ...yuck. This creates&nbsp;process inefficiencies and software integration challenges.</div><div><br></div><div>This sort of issue is something we see a lot of at Ostratto when onboarding businesses that have been trading for a (sometimes little) while. The real question is:&nbsp;how did these problems arise in the first place and how can they be avoided?</div><p><br></p><p><br></p><div><span style="font-size:18px;font-weight:700;">The Convoluted System Landscape</span></div><div>It's easy to see how a rapidly growing company can quickly become entangled in a complex system environment.</div><div><br></div><div>When starting out, companies first install accounting software so that they can manage their bookkeeping. Then, in the quest to acquire more customers, companies then put in a standalone CRM system,&nbsp;along with separate systems for resolving customer support issues. Inventory management, order management and fulfilment systems soon come along in the form of additional software or even spreadsheets (you wouldn't believe what we've seen).</div><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">As growth occurs,&nbsp;</span>many companies will open new office locations and embrace additional sales channels resulting in more sophisticated processes for e-commerce integration and recurring billing amongst others. Additional business software to support these processes can take the form of standalone applications from different vendors, in-house developments, or a variety of spreadsheet workarounds.</p><p><br></p><div>Businesses that evolve their systems over time in this manner can find themselves with a poorly planned infrastructure that handles short-term processes&nbsp;sub-optimally. This mess of systems is often referred to as a “software hairball”, a hairball that&nbsp;inhibits flexibility, productivity, and ultimately slows down the company's ability to grow.</div><div><br></div><p><br></p><p style="text-align:center;"><img src="https://images.unsplash.com/photo-1528797471109-9a6649153bc3?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:368.64px;height:341px;"><br></p><p style="text-align:center;"><br></p><p style="text-align:center;">John in the finance department, wondering which login&nbsp;</p><p style="text-align:center;">he uses for his accounting software.<span style="font-size:10px;">&nbsp; (Credit: unsplash)</span></p><p style="text-align:center;"><br></p><p style="text-align:center;"><br></p><p><br></p><div><span style="font-size:18px;font-weight:700;">Business Challenges</span></div><div>When high-growth companies become entangled a 'software hairball' challenges within business begin to arise.&nbsp;Here's five of the main issues that can hinder business growth when a business runs with disparate business software systems:</div><div><br></div><div><span style="font-weight:800;">Wasted Employee Productivity</span></div><div>For a company to grow easily, every employee must be operating at optimal productivity. If the team is bogged down by inefficient and disjointed processes, it takes time away from their more important (profitable) tasks.&nbsp;Important processes such as order processing, invoicing, expense approvals, and fulfilment can take a lot longer to get completed, and are often prone to errors.&nbsp;</div><div><br></div><div>For instance, your team may be spending hours manually re-entering order information into an accounting system, while other employees pull that same information from your CRM system for their order fulfilment processes and to calculate sales commissions.&nbsp;If any orders are cancelled in the meantime, your employees have to sift through mounds of data to reconcile this information again. Such labour-intensive and manual tasks reduce the agility that your company needs to grow.</div><p><br></p><div><span style="font-weight:800;">Lack of Real-time Visibility</span></div><div>When software systems aren't integrated you often cannot easily get a view of business performance quickly. Reports showing performance across your finance, sales, marketing, service, and fulfilment departments really are crucial to giving you an overview of your company's operations and performance.&nbsp;</div><div><br></div><div>It's easy to see why companies simply give up on reporting on a regular basis because of the amount of time it takes to source, extract and analyse this data. For the businesses that still produce these reports, countless hours are wasted trying to tie unrelated, error-prone, and out of date information together. Consequently, businesses either end up making critical decisions slowly, based on inaccurate information, or they make hasty and risky decisions off gut instinct.</div><p><br></p><div><span style="font-weight:800;">Integration Complexity and Cost</span></div><div>With so many separate systems, an IT department wastes an enormous amount of time and money on integrating, maintaining, and acquiring new versions of these applications. Often when new versions are purchased, even more integration and maintenance needs to be performed for all the different versions of software to work together. Consequently, valuable IT time that could be used to make the business more productive is wasted, while maintenance costs skyrocket.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/13-03-20/Seperate%20systems.png" style="width:806.88px;height:177px;"><br></div><div><br></div><div><br></div><div><br></div><div><span style="font-weight:800;">Increased Customer Churn</span></div><div>Customer acquisition and revenue growth are key pillars to your company's continued success. With fierce competition, it's essential that your company provide an exceptional customer experience or risk having customers take their business elsewhere.&nbsp;</div><div><br></div><div>When customers are unable to quickly get information on their order status, can't get issues resolved in a timely manner, or frequently deal with products being out of stock, they will be less satisfied and less likely to continue purchasing from you. A set of separate, convoluted business systems which don't talk to each other, won't be doing your service any favours.</div><div><span style="background-color:rgb(234, 234, 4);"><br></span></div><p><span style="background-color:rgb(234, 234, 4);"><br></span></p><div><span style="font-size:18px;font-weight:700;background-color:rgba(255, 0, 0, 0);">Advantages of Integrated Software Applications</span></div><div><span style="background-color:rgba(255, 0, 0, 0);">To keep your business growing at the dramatic rates you have always aimed for, it is essential to have your business software applications integrated and seamlessly connected. The advantages of designing your systems in this manner yield tremendous cost savings and improved business productivity, including:</span></div><p><br></p><span style="background-color:rgba(255, 0, 0, 0);font-weight:800;">Process Efficiency Across Your Organisation</span><br><span style="background-color:rgba(255, 0, 0, 0);">There are several key processes that you may encounter in your daily operations, such as order management, fulfilment, invoicing, cash collection, expense approvals, and financial consolidation to name a few.&nbsp;</span>Automating such processes enables you to avoid new hires that would otherwise be required to manage these processes, and redeploy staff to higher-value activities to help your business innovate and grow.&nbsp;<br><br><span style="font-weight:800;color:inherit;">Significant IT Time and Cost Savings</span><div><div><div><div><div><div><div><span style="color:inherit;">With IT no longer having to maintain multiple systems as well as the various integrations between them, a significant reduction in operational costs can be expected so that IT time can be spent improving the business operations.&nbsp;</span><br><br><span style="background-color:rgba(255, 0, 0, 0);font-weight:800;">Dramatically Improved Visibility</span><br><span style="background-color:rgba(255, 0, 0, 0);">Real-time visibility is important in making informed decisions. When information can be accessed instantly from almost anywhere, without wasting employees are better informed and can make more accurate, faster decisions.</span><br><br><span style="background-color:rgba(255, 0, 0, 0);font-weight:800;">Accelerated Growth</span><br><span style="background-color:rgba(255, 0, 0, 0);">With an integrated software system, expansion to multiple locations and additional sales channels can be accomplished a lot faster because of unified order and accounting management processes and data.&nbsp;</span>Teams can upsell more efficiently to their existing customer base because of the improved visibility they would have.<br><br><span style="background-color:rgba(255, 0, 0, 0);font-weight:800;">User-Driven Innovation</span><br><div><span style="background-color:rgba(255, 0, 0, 0);">Because process changes can be implemented quickly, everyday business users are able to apply their functional expertise to tailor processes and applications in a way that improves performance. Meanwhile, technical teams are liberated to focus on strategic works that can add value to the bottom line rather than just fight fires.</span></div><p><span style="background-color:rgb(234, 234, 4);"><br></span></p><p><span style="background-color:rgb(234, 234, 4);"><br></span></p><div><span style="font-size:18px;font-weight:700;background-color:rgba(255, 0, 0, 0);">Parting Comments</span></div><div><span style="background-color:rgba(255, 0, 0, 0);">Today, companies in virtually every industry are using sophisticated business software to fuel their growth but many are still struggling to keep up and manage costs effectively because of a hairball of disconnected functional systems causing process bottlenecks and employee productivity issues.&nbsp;</span></div><div><span style="background-color:rgba(255, 0, 0, 0);"><br></span></div><div><span style="background-color:rgba(255, 0, 0, 0);">Integrated business software suites are transforming how companies run, and enabling them to experience growth that takes them to the next level.</span></div><div><span style="background-color:rgba(255, 0, 0, 0);"><br></span></div><div><span style="background-color:rgba(255, 0, 0, 0);">All products that Ostratto sell are designed to work together in harmony - it's what we call being 'lightweight' and it's one of our core <a href="/principles" title="principles" target="_blank">principles</a>. <a href="/contact" title="Get in touch" target="_blank">Get in touch</a> with us today to see how we can <a href="/services/solutions/workflow-simplification" title="simplify your workflows" target="_blank">simplify your workflows</a> and make your business, smart business.</span></div><div><br></div></div></div></div></div></div></div></div></div></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 06 Apr 2020 09:00:00 +0000</pubDate></item><item><title><![CDATA[What is VoIP?]]></title><link>https://www.ostratto.com/blogs/post/what-is-voip</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.comhttps://images.unsplash.com/photo-1544725121-be3bf52e2dc8?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjQ1Nzk3fQ"/>VoIP - the modern business phone solution. What is it and why should you know about it?]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_DveFhScSQmmwGpvKry_Sdw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_hH7fnKd5Q42VOKfR5nNtWw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_j0NX7U_IREWLt-FILIQpCQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_OtiJ96rPQ-OCDq0uavAtNQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_OtiJ96rPQ-OCDq0uavAtNQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div style="text-align:justify;">We've recently covered why <a href="https://www.ostratto.com/blogs/post/why-every-business-needs-a-landline-number" title="having a landline number" target="_blank">having a landline number</a> is good for business and we did tout VoIP as being the way forward.&nbsp;<span style="color:inherit;">VoIP is one of those technologies that you've maybe&nbsp;</span><span style="color:inherit;">been hearing and reading about for many years now.&nbsp;</span><span style="color:inherit;">It’s gotten to the point that you rarely see a discussion of how VoIP works or even what it is anymore. So let’s take a step back, walk through the basics, and answer the question: how does VoIP work and what can it do for your business?</span><br/></div><div style="text-align:justify;"><span style="color:inherit;"><br/></span></div><div style="text-align:justify;"><span style="color:inherit;"><br/></span></div><div style="text-align:justify;"><div><span style="color:inherit;font-size:18px;font-weight:800;">What is it?</span></div></div><div style="text-align:justify;"><div style="color:inherit;"><span style="font-weight:bold;">VoIP</span>&nbsp;is&nbsp;<span style="font-weight:bold;">Voice Over Internet Protocol</span>, or in more common terms:&nbsp;<span style="font-weight:bold;">phone service over the Internet</span>.</div><div style="color:inherit;"><br/></div><div style="color:inherit;">If you have a reasonable quality Internet connection you can get phone service delivered through your Internet connection instead of from your local phone company. This opens up quite a few possibilities for your new or existing business and trust us, it's actually nowhere near as technical as it might sound and nowadays it's very cost-effective.&nbsp;<span style="color:inherit;">A comprehensive discussion of the technical details of VoIP can get very complicated, so here’s an explanation for us non-techies.</span></div><div><br/><div style="color:inherit;"><div>VoIP takes a standard analog phone call - the type most homes and businesses still make today over the public phone network, and converts that analog call into digital packets. Then, rather than traveling over the standard phone network, those packets are transmitted across the internet to the other parties on the call. Voice packets of a VoIP calls travel over the internet just like any other type of digital data, such as an <a href="/products/platforms/g-suite/gmail" title="email" target="_blank">email</a> message or a file being uploaded to your <a href="/products/platforms/g-suite/drive" title="Google Drive" target="_blank">Google Drive</a>.</div></div><div style="color:inherit;"><br/></div><div style="color:inherit;">Now, for the common user, a VoIP phone system is mostly indistinguishable from a usual phone system however they are in-fact fundamentally different in the way they operate 'behind-the-scenes'.</div><div style="color:inherit;"><br/></div></div></div></div>
</div><div data-element-id="elm_LaQ9iv0cvEU2IR86imMY6A" data-element-type="video" class="zpelement zpelem-video "><style type="text/css"> [data-element-id="elm_LaQ9iv0cvEU2IR86imMY6A"].zpelem-video{ border-radius:1px; } </style><div class="zpvideo-container zpiframe-align-center zpiframe-mobile-align- zpiframe-tablet-align-"><iframe class="zpvideo " width="560" height="315" src="//www.youtube.com/embed/VNU6MgfKvos" frameborder="0" allowfullscreen></iframe></div>
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<div><span style="font-size:18px;font-weight:800;">What does it do?</span></div><div><div style="text-align:justify;"><span>VoIP systems provide users an escape from being tied to a desk&nbsp;because their office phone numbers will no longer be limited to any particular phone. For example, most&nbsp;<a href="https://sitebuilder-20068197296.zohositescontent.eu/products/applications/telephony" target="_blank">modern VoIP providers</a>&nbsp;offer an app enabling users to&nbsp;make business calls&nbsp;on their desktop, laptop or mobile device using nothing but an internet connection, a microphone and speaker setup or headset, and the app itself. Calls you make or&nbsp;</span>receive <span>&nbsp;from anywhere, too, will use the same number. That ensures you present a professional image to clients or customers wherever you speak to them from.</span></div>
<div style="text-align:justify;"><br/></div><div style="text-align:justify;"><div> A modern VoIP systems will grow as fast as your business can - this is referred to as&nbsp; <a href="https://sitebuilder-20068197296.zohositescontent.eu/principles" target="_blank">scalability</a>. With traditional telephony, expanding a business's system can be a major undertaking - cables to run potentially, more networking equipment required and new phone devices. Things can be&nbsp; <span style="font-weight:bold;">much simpler</span>&nbsp;with VoIP. A system can be expanded to include new workstations or phones with ease and new features can be added with a 'flick of a switch'. </div>
</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;"> In other words, a VoIP system can act as a full-scale cloud communications platform, allowing your team to easily manage calls and other communications features, including auto attendants with recorded greetings, advanced call routing and forwarding services, virtual voicemail, and even online faxing. </div>
<div style="text-align:justify;"><br/></div><div style="text-align:justify;"> Businesses can drastically reduce costs in a variety of areas. Initial hardware and setup expenses are often much lower. Call charges, too, can be a lot lower. That’s in addition to the added accessibility and agility which a VoIP system provides.&nbsp;</div></div><div></div>
<div style="text-align:justify;color:inherit;"><br/></div></div></div><div data-element-id="elm_J9WQ-aHu15LJGXHR3w0yMg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_J9WQ-aHu15LJGXHR3w0yMg"] .zpimage-container figure img { width: 500px ; height: 324.62px ; } } [data-element-id="elm_J9WQ-aHu15LJGXHR3w0yMg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-medium "><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" href="https://www.ringcentral.com/small-business/blog/voip-technology-primer/" target="_blank" rel=""><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/05-02-20/how-voip-works.jpg" size="medium" style="width:593px;"/></picture></a><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Left: your callers, right: your devices. Thanks RingCentral!</span></figcaption></figure></div>
</div><div data-element-id="elm_VzVCfOFqvYLfiMDS6m-9jg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_VzVCfOFqvYLfiMDS6m-9jg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div style="text-align:justify;"><span style="font-size:18px;font-weight:800;">How does it work?</span></div></div><p></p><p><span style="color:inherit;"></span></p><div><div style="text-align:justify;">Now bare with me here, it could get rocky. I'll cover the principles and then if there's any bits you aren't sure on just&nbsp;<a href="https://sitebuilder-20068197296.zohositescontent.eu/contact" target="_blank">drop me a line</a>&nbsp;and I can explain further.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;"><span style="font-weight:bold;">With a regular phone call</span>, a specific physical path is provided by a phone company. That path goes between yourself and the number that you call. That system also utilises the traditional telephony infrastructure, which means the network of phone lines crossing the country - usually provided by BT in our country.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;"><span style="font-weight:bold;">With VoIP</span>, calls are transmitted differently. The audio at your end of a call (your voice) is converted into digital packets. It's easiest to think of them as being like envelopes of data. In the same way as traditional envelopes contain what you've written.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;">The conversion of audio voice signals into digital packets is handled by what is known as 'codecs'. Codecs can be either hardware devices or software-based processes. They compress the voice signals and then encode them as digital data. To continue our analogy, they take what you say and pop it into the digital envelopes.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;">The data packets are then transmitted via IP. This can be either across a Local Area Network (LAN, like in your home or office) or online (over the world wide web). They're often transmitted via the Real-Time Transport Protocol (RTP). Or, if not, via the Secure Real-Time Transport Protocol. The latter is simply an encrypted version of the former. This stage of the process is like a postman picking up your envelopes and taking them to the destination.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;">The data packets reach their destination almost instantly. They then need to be decoded and decompressed. This is handled by codecs. They take the digital data and convert it back to audio signals. The recipient of your call heard your voice as they would down a normal phone line. The codecs at their end of the transmission open the envelopes for them to read.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;">Away from the technicalities, the process of making a VoIP call doesn't have to be much different to a standard phone call. To make the calls, you can either use hardware or a software-based VoIP phone.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;">The former is very much like a traditional desk phone. It will look almost identical and can be used in all the same ways. That doesn't only mean making calls. Most VoIP phones also let you use voicemail, make internal calls, and call transfer tasks. If no one told you, you might not know you weren't using a regular phone.</div><div style="text-align:justify;"><br/></div><div style="text-align:justify;">Software-based VoIP phones are often called 'softphones'. They're apps or programs installed on a mobile device or computer. The interfaces of those apps or programs replace a traditional phone handset. They're often designed to look similar and can be used either via a touchscreen or keyboard. Calls through these phones typically use a headset and microphone.</div></div><div style="text-align:justify;"><br/></div></div>
</div><div data-element-id="elm_eZM8rcqOYqXbFMDogIZQQA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_eZM8rcqOYqXbFMDogIZQQA"] .zpimage-container figure img { width: 500px ; height: 345.83px ; } } [data-element-id="elm_eZM8rcqOYqXbFMDogIZQQA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-medium "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/05-02-20/voip-examples.png.renditions.png" size="medium" style="width:720px;"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">A 'softphone' curtesy of RingCentral</span></figcaption></figure></div>
</div><div data-element-id="elm_qZBlWQE0KH91c2Ex3obshA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qZBlWQE0KH91c2Ex3obshA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="text-align:justify;"><div><br/></div><div><span style="font-size:18px;font-weight:800;">Getting started with VoIP</span></div><div><span style="font-size:18px;font-weight:800;"><span style="font-weight:400;"><span style="font-weight:400;font-size:15px;"><span style="color:inherit;"><div><div>So...that’s everything you need to know about VoIP (for now).</div></div><div><br/></div><div><div>All of that may have been enough to convince you that VoIP is the way to go. If so, you’ll be wondering how to switch to the more modern system. Well here's a<span style="color:inherit;">nother advantage - it’s super easy to do so. Your first step is always to contact a trustworthy provider who can talk you through the rest of the process. <a href="/contact" title="That's where we come in" target="_blank">That's where we come in</a>.</span></div></div><div><span style="color:inherit;"><br/></span></div><div><span style="color:inherit;">I hope it's been an interesting read and it hopefully wasn't too technical - again, if any of it was, just&nbsp;<a href="https://sitebuilder-20068197296.zohositescontent.eu/contact" target="_blank">drop me a line</a>&nbsp;and I can explain with some pretty pictures maybe.</span></div><div><span style="color:inherit;"><br/></span></div></span></span></span></span></div></div></div>
</div><div data-element-id="elm_qrq7F3kMQc23-40libpe-Q" data-element-type="button" class="zpelement zpelem-button "><style> [data-element-id="elm_qrq7F3kMQc23-40libpe-Q"].zpelem-button{ border-radius:1px; } </style><div class="zpbutton-container zpbutton-align-center zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none zpbutton-outline " href="/contact" target="_blank"><span class="zpbutton-content">Get Started with VOIP</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 05 Feb 2020 20:22:16 +0000</pubDate></item></channel></rss>