<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.ostratto.com/blogs/tag/email/feed" rel="self" type="application/rss+xml"/><title>Ostratto - Blog | Ostratto #email</title><description>Ostratto - Blog | Ostratto #email</description><link>https://www.ostratto.com/blogs/tag/email</link><lastBuildDate>Mon, 21 Sep 2026 19:28:19 +0200</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[What's BIMI - and should your business be using it?]]></title><link>https://www.ostratto.com/blogs/post/what-is-bimi</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2026/what-is-bimi/bimi.png"/>BIMI promises better brand recognition, improved trust, and a visual stamp of authenticity in your customers’ inboxes. Sounds great… but is it actually realistic for small businesses right now?]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_X-YFta2cTxaZ2hdVkVDzHg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VpzeCOAEQBe7BJRRDjCe9A" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_91e6hWQlRsCpC7fjprqW4A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_B9eFx3kCTPWgSvhPOky6Ag" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div></div><div><div><div><br/></div><div>Email security has come a long way in recent years. Most businesses are now familiar with SPF, DKIM and <a href="https://www.ostratto.com/blogs/post/dmarc-whats-going-on" title="DMARC" target="_blank" rel="">DMARC</a> as the foundations of protecting their domain from spoofing and phishing. But there’s a newer standard gaining attention: BIMI.</div></div><div><br/></div><div><div><a href="https://bimigroup.org/" title="BIMI" target="_blank" rel="">BIMI</a> promises better brand recognition, improved trust, and a visual stamp of authenticity in your customers’ inboxes. Sounds great… but is it actually realistic for small businesses right now?</div></div><div><br/></div><div>Let’s break it down.</div></div><div><br/></div></div></div>
</div><div data-element-id="elm_5KxwOxv23n7K_CC7nRYKxQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;">What is BIMI?</span></h3></div>
<div data-element-id="elm_MkoNTkFxoItU-49DlzmVGg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div><strong>BIMI (Brand Indicators for Message Identification)</strong> allows your organisation’s logo to appear next to emails you send in supported inboxes (such as Gmail and Yahoo).</div></div><div><br/></div><div>Instead of just seeing a sender name or generic initial, recipients can see your verified brand logo alongside your email. This helps users quickly recognise legitimate messages and reduces the risk of phishing.</div><br/><div>In short:</div><div><ul><li>Stronger brand visibility</li><li><span style="color:inherit;">Increased trust with recipients</span></li><li><span style="color:inherit;">Clearer separation from spoofed or fraudulent emails</span></li></ul></div><div></div><br/><div>But BIMI isn’t just a logo upload. It’s tightly linked to email authentication and security standards.</div></div></div>
</div><div data-element-id="elm_ujljPo83QnkkgexG3N-7EA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-center zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_q-5UynGuXIttJjEMJavnEg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_YjXg7iGR-KEgkuDX2X3RUg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_YjXg7iGR-KEgkuDX2X3RUg"] .zpimage-container figure img { width: 350px ; height: 350.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2026/what-is-bimi/no-bimi.png" size="fit" alt="no-bimi"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Without BIMI</span></figcaption></figure></div>
</div></div><div data-element-id="elm__tuu-UDWxVa874NOgvI3lw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_B_O8l8jwKDnG-Qltvw_ADg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_B_O8l8jwKDnG-Qltvw_ADg"] .zpimage-container figure img { width: 350px ; height: 350.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-fit zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2026/what-is-bimi/bimi.png" size="fit" alt="mailbox with bimi"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">With BIMI</span></figcaption></figure></div>
</div></div></div><div data-element-id="elm_SzN5oa21AQqWcYy6xNFa5w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;"><span>The Prerequisites for BIMI</span></span></div></div></h3></div>
<div data-element-id="elm_iHrictEAcaS3grgxnXmQuQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div>Before BIMI is even an option, your email domain <span style="font-weight:bold;">must</span> meet strict security requirements:</div></div><div><div><br/></div><div>So far, all reasonable… until we get to the biggest barrier.</div></div><div><br/></div></div>
</div><div data-element-id="elm_SNFKhAN4-ChtxQXC2BNMJA" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"> [data-element-id="elm_SNFKhAN4-ChtxQXC2BNMJA"].zprow{ border-radius:1px; } </style><div data-element-id="elm__kykPk0ZbL5ygfChv_WDfQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm__kykPk0ZbL5ygfChv_WDfQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_0Z7Rcv5HDYmh4iavq0HnVg" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_0Z7Rcv5HDYmh4iavq0HnVg"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_v0eUIovGsHMB3x-HswzjAg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_v0eUIovGsHMB3x-HswzjAg"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div><div><div><span style="font-weight:bold;"><span>1. DMARC enforcement</span></span><br/></div></div></div></h4></div>
<div data-element-id="elm_-otOyfzgOfQLywJFFEc-Ew" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_-otOyfzgOfQLywJFFEc-Ew"].zpelem-text { border-radius:1px; margin-block-start:20px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><div>Your domain must have DMARC set to p=&quot;quarantine&quot; or p=&quot;reject.</div><div><br/></div><div>This means:</div><div><ul><li>SPF and DKIM must be correctly configured</li><li>You must be confident that legitimate mail won’t be blocked</li><li>Any unauthorised senders are actively rejected or quarantined</li></ul></div><br/><div><div>You can read more about DMARC <a href="https://www.ostratto.com/blogs/post/dmarc-whats-going-on" title="here" target="_blank" rel="">here</a>.</div></div></div><div><br/></div></div></div></div>
</div></div></div><div data-element-id="elm_4fRGMJJHyXG8Zr_SZIaYbQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_4fRGMJJHyXG8Zr_SZIaYbQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_KtrOUCgzwJAZlS9DnlIMMg" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_KtrOUCgzwJAZlS9DnlIMMg"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_4p7t0d6TEbEElhSqFT5ydg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_4p7t0d6TEbEElhSqFT5ydg"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:700;"><span>2. A compliant BIMI logo<br/></span></span></div></div></h4></div>
<div data-element-id="elm_5XorumBJQUlmkwxspVLDlQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_5XorumBJQUlmkwxspVLDlQ"].zpelem-text { border-radius:1px; margin-block-start:20px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div>Your logo must be:</div><div><ul><li>In SVG Tiny 1.2 format</li><li>Square and properly optimised</li><li>Hosted securely and publicly accessible</li></ul></div><div><br/></div><div>This isn’t a standard SVG export and often requires specialist design or conversion work.</div></div><div><br/></div></div></div></div></div>
</div></div></div><div data-element-id="elm_Ww-HWd-YZAiLBURk-H1cXA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Ww-HWd-YZAiLBURk-H1cXA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_kbNVWRI6Qg5S0cwZoGMlkg" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg "><style type="text/css"> [data-element-id="elm_kbNVWRI6Qg5S0cwZoGMlkg"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_m0IwTRQem-t3o1NwhKk-bQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_m0IwTRQem-t3o1NwhKk-bQ"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="color:inherit;font-weight:bold;"><span>3. A BIMI DNS record</span></span><br/></div></div></h4></div>
<div data-element-id="elm_D-UZZDsawwNnKu0ox0-xkQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_D-UZZDsawwNnKu0ox0-xkQ"].zpelem-text { border-radius:1px; margin-block-start:20px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><div style="color:inherit;"><div><div>A DNS record is added to your domain that:</div><br/><div><ul><li>Points to your logo</li><li>References your Verified Mark Certificate (VMC)</li></ul></div></div></div></div><div><br/></div></div></div></div>
</div></div></div></div><div data-element-id="elm_Q1oKx2rOuiKn5vhUrM4bzQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><br/></div><div>So far, all reasonable… until we get to the biggest barrier.</div></div><div><br/></div></div>
</div><div data-element-id="elm_abClBP3Lf7EOD7CVg1OD6A" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_abClBP3Lf7EOD7CVg1OD6A"] div.zpspacer { height:13px; } @media (max-width: 768px) { div[data-element-id="elm_abClBP3Lf7EOD7CVg1OD6A"] div.zpspacer { height:calc(13px / 3); } } </style><div class="zpspacer " data-height="13"></div>
</div><div data-element-id="elm_Y-b7amlhUMPO55zGtlMuyw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;"><span>The Blocker: Verified Mark Certificates (VMCs)</span></span></div></div></h3></div>
<div data-element-id="elm_TtduoJ_Y9cat-bp-4cwEHA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><span>To display a BIMI logo in major inboxes like Gmail, you need a <span style="font-weight:bold;">Verified Mark Certificate</span>.</span></div><div style="color:inherit;"><span><br/></span></div><div><div>A VMC:</div><div><ul><li>Proves you own the logo</li><li>Confirms you have the legal right to use it</li><li>Is issued by a recognised Certificate Authority (such as DigiCert)</li></ul></div><br/><div><br/></div><div><span style="font-weight:bold;">Why this is a problem for small businesses</span></div><div>VMCs come with two major costs:</div><div><ol><li>Trademark registration - Your logo must be a registered trademark. This alone can cost hundreds to thousands of pounds and take months to complete.</li><li>Annual certificate fees - VMCs typically cost £800–£1,500+ per year, depending on the provider.</li></ol></div><br/><div>For large brands, this is a reasonable investment.</div><br/><div>For most small businesses, it simply isn’t.</div></div><div style="color:inherit;"><div><div style="color:inherit;"><div><br/></div></div></div></div></div>
</div><div data-element-id="elm_xL_PNCPH3jY0m1fHEZzIVA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;"><span>Is BIMI worth it right now?</span></span></div></div></h3></div>
<div data-element-id="elm_RDj0D7OtdbD5rj-Ji-0YXw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div>For enterprise organisations and well-known brands, BIMI makes sense:</div><div><ul><li>They already have trademarks</li><li>The cost is marginal relative to marketing budgets</li><li>Brand impersonation is a serious risk</li></ul></div><div><br/></div><div>For small and growing businesses, the reality is different.</div><div><br/></div><div>While BIMI is technically impressive, it’s currently:</div><div><ol><li>Expensive to implement</li><li>Dependent on trademark ownership</li><li><span style="color:inherit;">Limited in inbox support</span></li><li><span style="color:inherit;">Hard to justify compared to other security improvements</span></li></ol></div><div><br/></div><div>Right now, BIMI is more of a “nice to have” than a necessity for most SMEs.<br/></div></div><div><br/></div></div></div>
</div><div data-element-id="elm_aLWg9_c31NL9RLr2dLlCbg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;"><span><span>What should small businesses focus on instead?</span></span></span></div></div></h3></div>
<div data-element-id="elm_kgK88E5xOeIj2o0d82y8jA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><div>If your goal is email trust and security, your effort is usually better spent on:</div><div><ul><li>Properly configured SPF, DKIM and DMARC</li><li>Gradually moving DMARC to enforcement (quarantine → reject)</li><li>Monitoring DMARC reports to prevent legitimate mail issues</li><li>Reducing spoofing and phishing risks at the domain level</li></ul></div><br/><div>These steps deliver real security benefits without the high costs attached to BIMI.</div></div><div><br/></div><div></div></div></div>
</div><div data-element-id="elm_IFubAynzZvzt7u4to182Sw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">Our View</span></div></div></h3></div>
<div data-element-id="elm_Aaic05bXXO2eP7_z5QBgFg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div></div><div><div>BIMI is a great idea, but it’s not yet accessible for most small businesses.</div><div><br/></div><div>As the ecosystem matures and costs come down, we expect BIMI to become far more achievable. Until then, getting your email authentication right is the most effective way to protect your brand and your customers.</div><div><br/></div><div>If you’re unsure where your domain stands - or want help tightening up your email security - we can help you get there, without unnecessary complexity or expense.</div></div></div></div>
</div></div></div></div></div><div data-element-id="elm_SQlVDwXup6825dHKw2yAAA" data-element-type="section" class="zpsection zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_2Vu-J46C7QvCiajaM6wcIA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_B4CywKPkBMDnmChOdqw1Ng" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_ekH461HBJFjUKbUYjXbXPQ" data-element-type="spacer" class="zpelement zpelem-spacer zp-hidden-md "><style> div[data-element-id="elm_ekH461HBJFjUKbUYjXbXPQ"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_ekH461HBJFjUKbUYjXbXPQ"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_1UK6PoNSxkiJP6aguXH-0g" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-center zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"> [data-element-id="elm_1UK6PoNSxkiJP6aguXH-0g"].zprow{ border-radius:1px; margin-block-start:20px; margin-block-end:20px; } </style><div data-element-id="elm_7vfTHyRT5QOybNve7jQZnw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_7vfTHyRT5QOybNve7jQZnw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_T4tv3-EpUbSQxP73bOqFRw" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_T4tv3-EpUbSQxP73bOqFRw"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_IR2oQ7YUB5V_k1EueWD4kA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b>Contact</b></h4></div>
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</div></div></div></div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 23 Jan 2026 14:14:50 +0000</pubDate></item><item><title><![CDATA[DMARC: What's going on?]]></title><link>https://www.ostratto.com/blogs/post/dmarc-whats-going-on</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2025/dmarc-whats-going-on/how-it-works.png"/>In this article, we'll explore why DMARC adoption has been slow and provide a step-by-step guide on how to set it up for your domain.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_X-YFta2cTxaZ2hdVkVDzHg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VpzeCOAEQBe7BJRRDjCe9A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_91e6hWQlRsCpC7fjprqW4A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_B9eFx3kCTPWgSvhPOky6Ag" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>Email security is a critical component of any organisation's cybersecurity strategy. Yet, despite its importance, many businesses have been slow to adopt <span style="font-weight:bold;">DMARC (Domain-based Message Authentication, Reporting &amp; Conformance)</span>. DMARC helps prevent email spoofing, phishing, and other cyber threats, but its implementation has lagged behind.</div><div><br/></div><div>In this article, we'll explore why DMARC adoption has been slow and provide a step-by-step guide on how to set it up for your domain.</div><div><br/></div></div></div>
</div><div data-element-id="elm_5KxwOxv23n7K_CC7nRYKxQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;">What is DMARC?</span></h3></div>
<div data-element-id="elm_MkoNTkFxoItU-49DlzmVGg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>DMARC is an email authentication protocol designed to protect domains from being used for email spoofing and phishing attacks. It works by ensuring that emails sent from your domain are properly authenticated using <span style="font-weight:bold;">SPF (Sender Policy Framework)</span> and <span style="font-weight:bold;">DKIM (DomainKeys Identified Mail)</span>.</div><div><br/></div><div>A DMARC policy tells receiving mail servers what to do when an email fails authentication—whether to <span style="font-weight:bold;">monitor</span> (no action), <span style="font-weight:bold;">quarantine</span> (send to spam), or <span style="font-weight:bold;">reject</span> (block outright) unauthorised emails.</div></div></div>
</div><div data-element-id="elm_SzN5oa21AQqWcYy6xNFa5w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">How DMARC Works</span></div></div></h4></div>
<div data-element-id="elm_iHrictEAcaS3grgxnXmQuQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><ol><li><span style="font-weight:bold;">SPF and DKIM Check</span>: The recipient's mail server checks if the email passes SPF and DKIM authentication.</li><li><span style="font-weight:bold;">DMARC Policy Evaluation</span>: Based on the configured DMARC policy (none, quarantine, or reject), the server determines what to do with the email.</li><li><span style="font-weight:bold;">Reports Sent</span>: The recipient’s mail server sends DMARC reports back to the domain owner, providing insights into email activity and unauthorised email attempts.</li></ol></div><div><br/></div></div></div>
</div><div data-element-id="elm_7ZHDrnU5ehLJDW-AP7VU-g" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_7ZHDrnU5ehLJDW-AP7VU-g"] .zpimage-container figure img { width: 500px ; height: 389.57px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_7ZHDrnU5ehLJDW-AP7VU-g"] .zpimage-container figure img { width:500px ; height:389.57px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:light"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2025/dmarc-whats-going-on/how-it-works.png" size="medium" alt="diagram of dmarc process" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Simple, eh?</span></figcaption></figure></div>
</div><div data-element-id="elm_abClBP3Lf7EOD7CVg1OD6A" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_abClBP3Lf7EOD7CVg1OD6A"] div.zpspacer { height:13px; } @media (max-width: 768px) { div[data-element-id="elm_abClBP3Lf7EOD7CVg1OD6A"] div.zpspacer { height:calc(13px / 3); } } </style><div class="zpspacer " data-height="13"></div>
</div><div data-element-id="elm_Y-b7amlhUMPO55zGtlMuyw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">Why Has DMARC Adoption Been Slow?</span></div></div></h3></div>
<div data-element-id="elm_TtduoJ_Y9cat-bp-4cwEHA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>Despite its benefits, DMARC adoption has been sluggish. Here’s why:</div><div><br/></div><div><div style="color:inherit;"><div><ol><li><span style="font-weight:bold;">Complexity of Implementation</span> -&nbsp;<span style="color:inherit;">Setting up DMARC requires proper configuration of SPF and DKIM records, which can be confusing for businesses without dedicated IT teams.</span></li><li><span style="color:inherit;"><span style="font-weight:bold;">Risk of Email Deliverability Issues</span> -&nbsp;</span><span style="color:inherit;">If DMARC is misconfigured, legitimate emails could be rejected or marked as spam, disrupting communication. This risk makes many hesitant to enforce strict policies.</span></li><li><span style="color:inherit;"><span style="font-weight:bold;">Lack of Awareness</span> -&nbsp;</span><span style="color:inherit;">Many businesses don’t realise that their domains can be exploited for email spoofing. Without awareness of the risks, there’s little urgency to adopt DMARC.</span></li><li><span style="font-weight:bold;">Perceived as a ‘Big Business’ Solution</span> -&nbsp;<span style="color:inherit;">Some SMEs believe DMARC is only necessary for large enterprises, not realising that any domain can be targeted by email fraud.</span></li><li><span style="font-weight:bold;">The &quot;Set It and Forget It&quot; Mindset</span> -&nbsp;<span style="color:inherit;">Some companies implement DMARC at the none policy level for reporting purposes but never move to stricter enforcement (quarantine or reject).</span></li></ol><div><br/></div></div></div></div></div></div>
</div><div data-element-id="elm_xL_PNCPH3jY0m1fHEZzIVA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">How to Set Up DMARC for Your Domain</span></div></div></h3></div>
<div data-element-id="elm_RDj0D7OtdbD5rj-Ji-0YXw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>To implement DMARC, you need access to your domain’s DNS settings. Here’s how to do it step by step.</div></div></div>
</div><div data-element-id="elm_Okzp0QlZA2U01glNGHgOdw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h5
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">Step 1: Set Up SPF (Sender Policy Framework)</span></div></div></h5></div>
<div data-element-id="elm_kgK88E5xOeIj2o0d82y8jA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>SPF helps verify that emails sent from your domain come from authorised mail servers.</div><div><br/></div><div><span style="color:inherit;">1. Log into your DNS provider (e.g., Ostratto Hosting, GoDaddy, 123Reg.</span><br/><span style="color:inherit;">2. Locate the DNS settings for your domain.</span><br/><span style="color:inherit;">3. Add a TXT record with the following format:&nbsp;</span></div><div><span style="color:inherit;"><br/></span></div><div><span style="color:inherit;">v=spf1 include:<span style="font-style:italic;">mailprovider.com</span> -all</span></div><div><span style="color:inherit;"><br/></span></div><div><ul><li><span style="color:inherit;">Replace </span><span style="color:inherit;font-style:italic;">mailprovider.com</span><span style="color:inherit;"> with your email service provider (e.g., Google Workspace, Microsoft 365).</span></li><li>The &quot;-all&quot; means that emails not listed in SPF should be rejected.</li></ul><div><br/></div><p><span style="color:inherit;">4. Save the record and allow time for propagation.</span></p></div></div></div>
</div><div data-element-id="elm_0LyNCRvVPPEJFObRWWnvbw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h5
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-weight:bold;">Step 2: Set Up DKIM (DomainKeys Identified Mail)</span></div></div></div></h5></div>
<div data-element-id="elm_dDvtF5uYOjMPp9XBAexs3Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>DKIM adds a cryptographic signature to emails, verifying their authenticity.</div><br/><div>1. In your email provider’s admin panel, look for DKIM settings.</div><div>2. Enable DKIM and generate a public key.</div><div>3. Add a TXT record in your DNS settings using the provided values.</div><div>4. Save the record and enable DKIM signing.</div></div></div>
</div><div data-element-id="elm_3igrBGuP6ZjWT6IN4Ja3Hw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h5
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-weight:bold;">Step 3: Configure DMARC</span></div></div></div></div></h5></div>
<div data-element-id="elm_vEgWd21bLbjzVikFp_QoHA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>Once SPF and DKIM are in place, set up DMARC to define how unauthorised emails should be handled.</div><div><br/></div><div><div>1. In your DNS settings, add a new TXT record for _dmarc.<span style="font-style:italic;">yourdomain.com</span>.</div><div><span style="color:inherit;">2. Use the following format:</span></div><div><br/></div><div>v=DMARC1; p=none; rua=mailto:dmarc-reports@yourdomain.com; ruf=mailto:dmarc-failures@yourdomain.com; pct=100;</div><div><br/><div><ul><li><span style="font-weight:bold;">p=none</span>: This starts DMARC in monitoring mode (change to quarantine or reject later).</li><li><span style="font-weight:bold;">rua</span>: Email address to receive aggregate reports.</li><li><span style="font-weight:bold;">ruf</span>: Email address to receive forensic reports.</li><li><span style="font-weight:bold;">pct</span>=100: Applies the policy to 100% of emails.</li></ul></div><br/><div>3. Save the record and wait for propagation.</div></div></div></div></div>
</div><div data-element-id="elm_DuTsapcxp2d7QoBVVSYKnQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h5
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-weight:bold;">Step 4: Monitor Reports &amp; Adjust Policy</span></div></div></div></div></h5></div>
<div data-element-id="elm_I5GqE6s4WBzLWrdCfNR33A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>1. Use DMARC report analysis tools like <span style="font-weight:bold;">DMARC Analyzer</span>, <span style="font-weight:bold;">Agari</span>, or <span style="font-weight:bold;">Postmark</span> to interpret reports.</div><div>2. If all legitimate email sources pass DMARC, update the policy:</div><div><br/></div><div>p=quarantine or&nbsp;<span style="color:inherit;">p=reject</span></div><br/><div>3. Continue monitoring to ensure no critical emails are affected.</div><div><br/></div></div></div>
</div><div data-element-id="elm_IFubAynzZvzt7u4to182Sw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">Final Thoughts</span></div></div></h3></div>
<div data-element-id="elm_Aaic05bXXO2eP7_z5QBgFg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div style="color:inherit;"><div>DMARC is a crucial tool for preventing email spoofing and phishing attacks, yet its adoption remains slow due to its perceived complexity and risk of email deliverability issues. However, with careful setup and monitoring, businesses can implement DMARC effectively without disrupting legitimate email flow.</div><div><br/></div><div>If you're still unsure about setting up DMARC for your domain, or would like this to be taken care of - we're just a message away.</div><div><br/></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 26 Feb 2025 10:54:36 +0000</pubDate></item><item><title><![CDATA[Ransomware Threat Update: 2024]]></title><link>https://www.ostratto.com/blogs/post/2024-ransomware-threat-update</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/images/gcb871e54a3c9a5eb40e9bb185c199b862e3734c6b649ff859c739cbfabe59eb7f90e898bf2221e0d8156ca2c18e0ecc3a1b7f18d1e0403e37de0c0f37b94f53b_1280.jpg"/>An explanation of how the threat of ransomware attacks on organisations has developed throughout 2024, drawing on data from the Sophos State of Ransomware survey and explaining how Intercept X can offer advanced defences against this prevalent threat.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_U-xBI2o7Rvii4SNQtulFRw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_SopKJpicS7-1H989kReHRQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_WxCD448XQ0OxZYjiR0RzbA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_fsC9nvICETAp_a_sDOOg6Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;">An explanation of how the threat of ransomware attacks on organisations has developed throughout 2024, drawing on data from the Sophos State of Ransomware survey and explaining how Intercept X can offer advanced defences against this prevalent threat.</p><p style="text-align:left;"><br/></p></div>
</div><div data-element-id="elm_mjpBq_05a6dh121jJoV89Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_mjpBq_05a6dh121jJoV89Q"].zpelem-text { letter-spacing:0px; } [data-element-id="elm_mjpBq_05a6dh121jJoV89Q"].zpelem-text :is(h1,h2,h3,h4,h5,h6){ letter-spacing:0px; } </style><div class="zptext zptext-align-center " data-editor="true"><p><span style="font-weight:bold;"><a href="#What-is-Ransomware" rel="">What is Ransomware?</a></span> | <span style="font-weight:bold;"><a href="#Whats-New-In-2024" rel="">What's New In 2024?</a></span> | <span style="font-weight:bold;"><a href="#Industries-at-High-Risk" rel="">Industries at High Risk</a></span> | <span style="font-weight:bold;"><a href="#Actions-to-Protect-Your-Business" rel="">Actions to Protect Your Business</a>&nbsp;</span>|<span style="font-weight:bold;">&nbsp;</span><span style="font-weight:bold;"><a href="#How-Intercept-X-Can-Protect-You" rel="">How Intercept X Protects Your Business</a></span>&nbsp;| <a href="#Your-Security-Partner" rel="" style="font-weight:bold;">Ostratto: Your Security Provider</a> | <span style="font-weight:bold;"><a href="#Book-A-Discovery-Call-Today" rel="">Book Your Free Discovery Call</a></span></p><p style="text-align:center;"><br/></p></div>
</div><div data-element-id="elm_lCysSIfhQkmBUS7r8TTXJQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="What-is-Ransomware" title="What-is-Ransomware" class="zpItemAnchor"></span>​What is Ransomware?</span></h2></div>
<div data-element-id="elm_HQHVekNsR5KEhUl3N62uoA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Ransomware is a type of malicious software that, if installed, can stop you from gaining access to your systems and will then demand that you pay the perpetrator to regain access – in other words, it will hold your systems to ransom. Ransomware can come in many shapes and sizes, below are a few of the <a href="https://www.ostratto.com/blogs/post/the-state-of-ransomware-2023" title="Source: State of Ransomware 2023 Blog" target="_blank" rel="">most common type</a><a href="https://www.ostratto.com/blogs/post/the-state-of-ransomware-2023" title="Source: State of Ransomware 2023 Blog" target="_blank" rel="">s that </a><a href="https://www.ostratto.com/blogs/post/the-state-of-ransomware-2023" title="Source: State of Ransomware 2023 Blog" target="_blank" rel="">we outlined in 2023</a>. Want to find&nbsp;</span><span style="color:inherit;">out how to protect your company?<a href="#Actions-to-Protect-Your-Business" rel=""> Skip down to&nbsp;</a><a href="#Actions-to-Protect-Your-Business" rel="">Protective A</a><a href="#Actions-to-Protect-Your-Business" rel="">ctions</a>.</span></p><p style="text-align:left;"><span style="color:inherit;"><br/></span></p></div>
</div><div data-element-id="elm_nh2v1FKRbVrI6vNSPfqyhw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Types of Ransomware Attack</span></h3></div>
<div data-element-id="elm_jdDQfz5l3llO7PN-ZEuEUQ" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_jdDQfz5l3llO7PN-ZEuEUQ"] .zpimagetext-container figure img { width: 500px ; height: 358.20px ; } } </style><div data-size-tablet="" data-size-mobile="" data-align="right" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-right zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-roundcorner zpimage-space-thick " src="/images/gc5a0fa7910ca831fb00cdc1bc08c9f92a7a00fa5847b5fddbb030daa8d5a70bd9b2ac6d56569fa5228130e25f34bf475a9e81fceadfdba456305642b57583ff1_1280.png" size="medium" alt="Computer locked by a ransomware attack." data-lightbox="false"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Graphic by Pixabay</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Crypto Ransomware</span><span style="font-size:11pt;">, also known as &quot;encryptors&quot;, is one of the most common and dangerous types. This kind encrypts files and data, rendering the material useless without the decryption key. Unlike the other types below, crypto ransomware may infiltrate your systems in several different ways.&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Phishing</span><span style="font-size:11pt;"> refers to one of the methods in which ransomware may make its way into your system. It occurs when a malicious email, which may&nbsp; appear at first to be authentic, is opened and the links within are clicked on. Unfortunately, opening these all but friendly emails will allow the ransomware to be downloaded onto your device. Once in, the ransomware can exploit the security flaws in your device and take control of your systems.</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Scareware</span><span style="font-size:11pt;"> may often appear as a security software pop-up, warning you that malware has been identified and that the only way to remove it is to pay. However, despite the name, there is often nothing to be afraid of as attackers are merely bluffing to coerce you into paying, meanwhile your files remain secure.</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Doxware</span><span style="font-size:11pt;"> or </span><span style="font-size:11pt;font-weight:700;">Leakware</span><span style="font-size:11pt;"> refers to when an attacker threatens to release sensitive data online. Although the threat may not always be legitimate, most individuals panic and pay the requested ransom.</span></p><p style="text-align:left;"><span style="color:inherit;"><span><br/></span></span></p><p style="text-align:left;"><span style="font-size:11pt;font-weight:700;">Lockers</span><span style="font-size:11pt;"> refers to when a pop-up emerges, requesting a ransom, and totally locks the user out of their computer. Most pop-ups make the user feel like they are in the wrong and will often display timers to pressure you into paying quickly without the opportunity to report or resolve the attack instead.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div></div><div data-element-id="elm_qnnTZoVs0CKp0Za_wsQmbg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Impact of Ransomware Attacks</span></h3></div>
<div data-element-id="elm_wcIUopOQ5Y1Kh7os0u83Jg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;">Ransomware can have an enormous impact on your company's operations and data security, and some organisations take up to one month to recover from an attack. Here are some key takeaways about the impact of ransomware from the <a href="https://www.sophos.com/en-us/content/state-of-ransomware" title="Source: Sophos State of Ransomware Update 2024" target="_blank" rel="">Sophos State of Ransomware update in 2024</a>.</p></div>
</div><div data-element-id="elm_7KFlZGoffNr9tXr4y5fPPQ" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_7KFlZGoffNr9tXr4y5fPPQ"] div.zpspacer { height:2px; } @media (max-width: 768px) { div[data-element-id="elm_7KFlZGoffNr9tXr4y5fPPQ"] div.zpspacer { height:calc(2px / 3); } } </style><div class="zpspacer " data-height="2"></div>
</div><div data-element-id="elm_kZ2o0R4OD-ToVbEHfVoKUg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_kZ2o0R4OD-ToVbEHfVoKUg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_HHFkuxugt9XXgSNo6Ms0Rg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_HHFkuxugt9XXgSNo6Ms0Rg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_coyWi6YoO8ll6a0FO3HuvA" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_coyWi6YoO8ll6a0FO3HuvA"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_sGne19b1coVUmNyU_dYicA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_sGne19b1coVUmNyU_dYicA"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:32px;color:rgb(11, 32, 45);">59%</span><br/></h3></div>
<div data-element-id="elm_jD9bmV_4xYnYG7qnjfJ_gw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_jD9bmV_4xYnYG7qnjfJ_gw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div><div><div><div><div style="line-height:1.5;">of companies attacked with ransomware in 2024</div></div><div style="line-height:1.2;"><br/></div></div></div></div></div></div>
</div></div></div><div data-element-id="elm_0gemfuJ_YNvMMJsOyrQerg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_0gemfuJ_YNvMMJsOyrQerg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_nGK9uDri3yXyiuiVNXMaWQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_nGK9uDri3yXyiuiVNXMaWQ"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm__Re4KlcsFxIjDeOmE_11Pg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm__Re4KlcsFxIjDeOmE_11Pg"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:32px;color:rgb(11, 32, 45);">94%</span><br/></h3></div>
<div data-element-id="elm_EoSNe5G_s-qlO9UifuOTaA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_EoSNe5G_s-qlO9UifuOTaA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div><div><div style="line-height:1;"><div style="color:inherit;"><div><div style="line-height:1.5;"><span style="color:inherit;">report that their backups were targeted in attacks</span><br/></div></div><div><span style="color:inherit;"><br/></span></div></div></div></div></div></div></div>
</div></div></div><div data-element-id="elm_m3yFqV8vMTUpDPg4fv1kLw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_m3yFqV8vMTUpDPg4fv1kLw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_krvb-PJRSQnQNqra6CgRJQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_krvb-PJRSQnQNqra6CgRJQ"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_1soY7rxGDqHG7BRO5kNa1A" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_1soY7rxGDqHG7BRO5kNa1A"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);">32%</span><br/></h3></div>
<div data-element-id="elm_freqHuIq1MNiaZjTnFyJIg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_freqHuIq1MNiaZjTnFyJIg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="line-height:1;"><div style="color:inherit;"><div style="color:inherit;"><div><div style="line-height:1.5;">of victims had data stolen as well as encrypted</div></div><div><br/></div></div></div></div></div></div></div>
</div></div></div><div data-element-id="elm_ltN6kKhHpHUbVsg3PuE-1w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-3 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ltN6kKhHpHUbVsg3PuE-1w"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_5H8jdbVc7S3wussnI4sGhA" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_5H8jdbVc7S3wussnI4sGhA"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_SspvD87Wtb9THd3EgSr6cw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_SspvD87Wtb9THd3EgSr6cw"].zpelem-heading { border-radius:1px; } </style><h3
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:32px;color:rgb(11, 32, 45);">$2.0m</span><br/></h3></div>
<div data-element-id="elm_cgra4SsLjC9zQv3BOur3Cg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_cgra4SsLjC9zQv3BOur3Cg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div><div><div style="line-height:1;"><div style="color:inherit;"><div><div style="line-height:1.5;">was the average ransom demand by attackers</div></div><div><br/></div></div></div></div></div></div></div>
</div></div></div></div><div data-element-id="elm_Bz-UbLqMgzcGOXHpSMbHrA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_Bz-UbLqMgzcGOXHpSMbHrA"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_Bz-UbLqMgzcGOXHpSMbHrA"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div><div data-element-id="elm_MSCS9XSSuG8iai4d3AwmjA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="Whats-New-In-2024" title="Whats-New-In-2024" class="zpItemAnchor"></span>​What's New In 2024?</span></h2></div>
<div data-element-id="elm_ysHxEledahpSZdqt4zFbJQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Focus on Critical Infrastructure</span></h3></div>
<div data-element-id="elm_R7rhh227SxjDZFOoPPxjDw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Ransomware continues to be the most impactful cybersecurity threat, with its high financial rewards and established business model making it an attractive extortion method. Criminals target a wide range of organisations, many of which don’t make the headlines, but those who do have historically been those with the highest reward potential.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">For example, threat actors have attacked hospitals, schools, and government entities across the world, with local councils and the National Health Service (NHS) being some of the most public cases in the UK. Infrastructure companies such as these typically have outdated and unsupported legacy systems, and therefore are an easy target for threat actors looking to exploit vulnerabilities and enter their network.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_RDsfAIPD0TMsG0y1KyQOtQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Ransomware-As-A-Service (RaaS)</span></h3></div>
<div data-element-id="elm_sJrpSO75ya47skBj3g3nhQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Ransomware-as-a-Service (RaaS) is an increasingly popular platform that criminals and threat actors can use to access ransomware with no upfront costs. Many platforms operate with a subscription model, which mirrors the successful models used by legitimate platforms, to offer access to ransomware variants, distribution channels, and support in exchange for a share of the profits.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">Hackers can leverage RaaS platforms to perform the most efficient and effective assaults on any chosen company, with this increased accessibility to powerful malware products making the ransomware extortion method as the most profitable cyberattack on the market today. As these platforms continue to develop into 2025, there will be a significant increase in the threat of cybercrime on organisations.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_2jGCp2h19V8ZWSaA4Jxu5w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Artificial Intelligence (AI)</span></h3></div>
<div data-element-id="elm_0_3tF5lkot9gCX4gL4Z1JA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Artificial Intelligence (AI) is expected to have an enormous impact on the threat of ransomware. Criminals are already using AI to streamline cyberattacks, and it will almost certainly increase the volume and impact of attacks in the near future. It enables relatively unskilled threat actors to carry out sophisticated attacks, with improved targeting and more effective information-gathering than ever before.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">There are reports that AI is helping criminals to develop malware that can avoid detection by security software, craft phishing emails that are extremely targeted and persuasive, and encrypt files at a startling rate. As this continues, it could have an unprecedented impact on businesses across the world, which is why it’s so important to take a proactive approach to your cybersecurity.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_OlqGuRpJ-elqCCydrZ5f5Q" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_OlqGuRpJ-elqCCydrZ5f5Q"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; } </style><div data-element-id="elm_NfT6FP6pQWsYUZu5cJ3Q_Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="line-height:1.2;"><p style="text-align:center;line-height:1;"><span style="font-size:32px;font-weight:bold;"><br/></span></p></div><div style="line-height:1.2;"><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);"><span style="font-size:28px;">&quot;Hackers can leverage RaaS platforms to perform&nbsp;</span></span><span style="color:rgb(11, 32, 45);font-size:28px;font-weight:bold;">the most efficient and effective assaults on any chosen company&quot;</span></p></div><div style="line-height:1.2;"><p style="text-align:center;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);"></span></p><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;"><span style="color:inherit;"><br/></span></span></p><p><br/></p></div></div>
</div></div><div data-element-id="elm_9fLg2egAIELDUVWknilyFg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_9fLg2egAIELDUVWknilyFg"] div.zpspacer { height:28px; } @media (max-width: 768px) { div[data-element-id="elm_9fLg2egAIELDUVWknilyFg"] div.zpspacer { height:calc(28px / 3); } } </style><div class="zpspacer " data-height="28"></div>
</div><div data-element-id="elm_8D8rRoScsCBHrvqD_ElBWw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="Industries-at-High-Risk" title="Industries-at-High-Risk" class="zpItemAnchor"></span>​Industries at High Risk for Attack</span></h2></div>
<div data-element-id="elm_-PV8IdVI1qo7oNL1r45zyQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Local Government &amp; Public Services</span><br/></h3></div>
<div data-element-id="elm_-_U8XItAiMFYODuvNLRbdg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Across the UK there has been an increasing number of attacks on local government organisations and public service companies.</span><span style="font-size:11pt;">&nbsp;Recently, for example, we saw Synnovis, an NHS pathology services provider, <a href="https://www.england.nhs.uk/london/2024/08/15/update-on-cyber-incident-clinical-impact-in-south-east-london-thursday-15-august/" title="Source Article: Synnovis Cyber Attack" rel="">experienced an attack that caused the cancellation of over 10,0</a><a href="https://www.england.nhs.uk/london/2024/08/15/update-on-cyber-incident-clinical-impact-in-south-east-london-thursday-15-august/" title="Source Article: Synnovis Cyber Attack" rel="">00</a> appointments and a significant data leak that immediately made the headlines. The extent of the attack meant that they had to rebuild their IT systems to continue to operate, which caused significant disruption to their operations.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">In 2023, we saw Gloucester City Council <a href="https://www.bbc.com/news/uk-england-gloucestershire-60045060" title="Source Article: Gloucester Council Cyber Attack" target="_blank" rel="">fall victim to a ransomware attack for the second time in 10 </a><a href="https://www.bbc.com/news/uk-england-gloucestershire-60045060" title="Source Article: Gloucester Council Cyber Attack" target="_blank" rel="">years</a>, where many of the council’s systems were encrypted and taken offline. It cost the council £1.1 million to remediate the damage caused by this attack. Hackers, in these instances, appear to be targeting large public organisations to perform extortion at the threat of an enormous data leak.</span><span style="font-size:11pt;">&nbsp;Any company with a significant amount of public data should be concerned about the increasing threat of a ransomware attack.</span></p><p style="text-align:left;"><br/></p></div>
</div><div data-element-id="elm_VhO8mcSoNklytHcYexRzgg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Logistics &amp; Transportation</span><br/></h3></div>
<div data-element-id="elm_PxHz4ZTnbAVKIhLeZfa32A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">Transportation has been brought back into the spotlight recently with the incident that occurred with Network Rail’s WiFi network this September. Attackers were able to use a vulnerability in their network and <a href="https://www.theguardian.com/uk-news/2024/sep/26/wifi-suspended-big-uk-train-stations-cybersecurity-incident" title="Source Article: Network Rail Cyber Attack" target="_blank" rel="">transmit extremist messages onto the devices of unaware service users</a>, which caused considerable concern amongst the public and made headlines. In 2023, KNP Logistics Group was attacked by threat actors who caused irreparable damage to their systems in <a href="https://therecord.media/knp-logistics-ransomware-insolvency-uk" title="Source Article: KNP Logistics Cyber Attack" target="_blank" rel="">an incident that plunged the company into insolvency</a>, making 730 people redundant.&nbsp;</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">In these examples, the motivations of the threat actors appear to be mixed. In the Network Rail incident, it appears to be a case of ‘Hacktivism’, where the threat actors were politically motivated and were sending a message to service users. However, in the case of KNP Logistics, we can estimate that ransomware was used purely to extort the company. Similar transport organisations should be concerned about the latter example, as it highlights that cybercriminals do target private organisations more frequently than what we’re aware of, as many instances don’t make the headlines.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_piCCJ4d3YEo8ombLNV4RiA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Manufacturing &amp; Production</span><br/></h3></div>
<div data-element-id="elm_XrB2yjN_HQaSsqacqsjiwA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:11pt;">In recent years, the manufacturing industry became a prevalent target for security attacks due to legacy systems and unpatched applications. One of the more notable examples is Wiltshire Farm Foods who provide frozen ready meals to care homes, nurseries, hospitals, and schools in the South West. In 2022, they were <a href="https://www.foodmanufacture.co.uk/Article/2022/06/29/What-impact-has-the-cyber-attack-had-on-Wiltshire-Farm-Foods" title="Source Article: Wiltshire Farm Foods Cyber Attack" target="_blank" rel="">attacked by threat actors who were able to significantly disrupt their operations</a> and leave service users without meals.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p><p style="text-align:left;"><span style="font-size:11pt;">Attackers were able to cause enough damage to mean that the company had to rebuild and replace most of their hardware and software, likely costing hundreds of thousands of pounds. In response to the increased threat of ransomware, we have seen companies like Castell Howell and AG Barr onboard with Sophos Intercept X to manage their cybersecurity.</span></p><p style="text-align:left;"><span style="font-size:11pt;"><br/></span></p></div>
</div><div data-element-id="elm_mSChCdtbtdq3chlopqfwaQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="Actions-to-Protect-Your-Business" title="Actions-to-Protect-Your-Business" class="zpItemAnchor"></span>​Actions to Protect Your Business</span></h2></div>
<div data-element-id="elm_6KSRFbaAlZELA0qceq16rw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_6KSRFbaAlZELA0qceq16rw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div><p style="text-align:left;color:inherit;"><span style="font-size:11pt;">Addressing an attack situation requires a straightforward three-step approach: implement a more scalable incident response process to accelerate response time; leverage adaptive defences to slow down adversaries; and create a virtuous cycle that improves protection and lowers cost.</span></p><div style="text-align:left;"><span style="font-size:15px;"><br/></span></div><p style="text-align:left;color:inherit;"><span style="font-size:11pt;">Stopping advanced, persistent adversaries will require you to optimise your organisation’s defences, using context-sensitive technologies to elevate the level of protection in proportion to the situation. Crucially, these defences will buy you time to apply human expertise to address the root cause.</span></p><p style="text-align:left;color:inherit;"><span style="font-size:11pt;"><br/></span></p></div><div style="text-align:left;color:inherit;"><span style="color:inherit;"><br/></span></div></div></div>
</div><div data-element-id="elm_o9wJ1bce6CUPeuDwJuGU1Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column=""><style type="text/css"> [data-element-id="elm_o9wJ1bce6CUPeuDwJuGU1Q"].zprow{ border-radius:1px; } </style><div data-element-id="elm_X1kL7T7J0Bh7RqrPxss1bQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_X1kL7T7J0Bh7RqrPxss1bQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_ECNwQJDG9a5wJba1MD1Yhw" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_ECNwQJDG9a5wJba1MD1Yhw"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"] .zpimage-container figure img { width: 79px !important ; height: 79px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_9oEk0TBwAKXLX0rO81SkhA"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/Number%201.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_Jgiq_TwsGZ9sETH8MxnTkg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Jgiq_TwsGZ9sETH8MxnTkg"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:20px;">Optimise Prevention</span><br/></h4></div>
<div data-element-id="elm_WDSmKjfgzAXeIQpdZkt82g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_WDSmKjfgzAXeIQpdZkt82g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><div style="line-height:1.5;">Stop attacks at the&nbsp;<span style="color:inherit;">earliest possible&nbsp;</span><span style="color:inherit;">point to minimise&nbsp;</span><span style="color:inherit;">impact.</span></div></div><div><span style="color:inherit;"><br/></span></div></div></div></div>
</div></div></div><div data-element-id="elm_xyGz0qDLY2veLTOqpOt8dw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_xyGz0qDLY2veLTOqpOt8dw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_PZBXYEOobpEYC0sc4fKTHg" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_PZBXYEOobpEYC0sc4fKTHg"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"] .zpimage-container figure img { width: 80px !important ; height: 80px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_IDmMu4SNXZkOIA07ddsQWw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/Number%202.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_Q6NKGa5p-yqIpSk123S0Dw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_Q6NKGa5p-yqIpSk123S0Dw"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:20px;">Reduce Exposure</span><br/></h4></div>
<div data-element-id="elm_C1kif-9-l9jA22GI4LyskQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_C1kif-9-l9jA22GI4LyskQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div><div style="line-height:1.5;">Minimize&nbsp;<span style="color:inherit;">opportunities for&nbsp;</span><span style="color:inherit;">adversaries to exploit</span><span style="color:inherit;">&nbsp;weaknesses&nbsp;</span><span style="color:inherit;">in security.</span></div></div></div><div><span style="color:inherit;"><br/></span></div></div></div></div></div>
</div></div></div><div data-element-id="elm_rkQ2mjNVYyRIEj24iNRafg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_rkQ2mjNVYyRIEj24iNRafg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_VWrj4hgGT6ZGUc0SQUl9Gg" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_VWrj4hgGT6ZGUc0SQUl9Gg"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; padding:20px; margin:10px; } </style><div data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"] .zpimage-container figure img { width: 81px !important ; height: 81px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_bJvq89dqQPzH1LUjatCnwQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/Number%203.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_XL1E32urjK0y6jG_ThBVtA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_XL1E32urjK0y6jG_ThBVtA"].zpelem-heading { border-radius:1px; } </style><h4
 class="zpheading zpheading-style-none zpheading-align-center " data-editor="true"><span style="font-weight:bold;font-size:20px;">Disrupt Attackers</span><br/></h4></div>
<div data-element-id="elm_iKeOW-GecmBrB8biNET4lA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_iKeOW-GecmBrB8biNET4lA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div><div><div style="line-height:1.5;">Buy time&nbsp;<span style="color:inherit;">to respond in the&nbsp;</span><span style="color:inherit;">event of an advanced&nbsp;</span><span style="color:inherit;">human-led attack.</span></div></div></div></div><div><div><div><div><div style="line-height:1.5;"><div style="line-height:1.5;"><span style="color:inherit;">&nbsp;</span></div></div></div></div></div></div></div></div></div></div>
</div></div></div></div><div data-element-id="elm_38mGyL0_OBuQ1dtdCbJxfA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_38mGyL0_OBuQ1dtdCbJxfA"] div.zpspacer { height:0px; } @media (max-width: 768px) { div[data-element-id="elm_38mGyL0_OBuQ1dtdCbJxfA"] div.zpspacer { height:calc(0px / 3); } } </style><div class="zpspacer " data-height="0"></div>
</div><div data-element-id="elm_2KRu4PPn-dBWlBk9KCvMzQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">​<span id="How-Intercept-X-Can-Protect-You" title="How-Intercept-X-Can-Protect-You" class="zpItemAnchor"></span>​How Intercept X Protects Your Business</span></h2></div>
<div data-element-id="elm_CAk_jp6Qm2qQll8cN00Urg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-justify " data-editor="true"><p style="text-align:left;"><span style="color:inherit;">Sophos Intercept X is the industry-leading Endpoint Security solution that reduces&nbsp;<span style="text-align:center;">the attack surface and prevents attacks from running. Combining anti-exploit,&nbsp;anti-ransomware, deep learning AI and control technology it stops attacks before&nbsp;they impact your systems. Intercept X uses a comprehensive, defense-in-depth&nbsp;approach to endpoint protection, rather than relying on one primary security&nbsp;technique.</span></span><br/></p><p style="text-align:left;"><span style="color:inherit;"><span style="text-align:center;"><br/></span></span></p></div>
</div><div data-element-id="elm_A78IlNhxEaRO-15Dc0iYOQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;">Key Features of Intercept X</span></h3></div>
<div data-element-id="elm_Yz_hMoFpBG4qOTMAbdet6Q" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_Yz_hMoFpBG4qOTMAbdet6Q"] .zpimagetext-container figure img { width: 500px ; height: 377.23px ; } } </style><div data-size-tablet="" data-size-mobile="" data-align="right" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-right zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/products/security/sophos-intercept-x/threat-analysis-cryptoguard.png" size="medium" alt="Sophos CryptoGuard Product Demonstration" data-lightbox="false"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">CryptoGuard by Sophos</span></figcaption></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><ul><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">Informed by Deep Learning,</span>&nbsp;a process that dissects unknown malware to detect new behaviours and stop unknown threats. SophosLabs work through 400,000 new instances of malware each day and use their findings to develop Intercept X, meaning that you're always protected from the latest threats.</span></li><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">CryptoGuard</span>&nbsp;will analyse information in real-time and shut down any encryption processes automatically, reverting all files back to normal once the threat has been contained. It means that you'll never have to worry about paying ransom, as all of your files are protected.</span></li><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">Anti-Exploit</span> recognises and blocks common malware delivery techniques, protecting endpoints from phishing attempts, malware downloads, and zero-day code vulnerabilities, providing you with comprehensive prevention against 99.98% of ransomware attack methods.</span></li><li style="text-align:left;"><span style="font-size:11pt;"><span style="font-weight:bold;">Simple Management with Sophos Central</span>&nbsp;allows you to see the&nbsp;</span><span style="font-size:11pt;">complete picture of alerts across all devices in your network, helping you to prioritise your time effectively and understand your cybersecurity posture.</span></li></ul></div>
</div></div><div data-element-id="elm_lX0zlxxPssBHQf0_HgKBdA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_lX0zlxxPssBHQf0_HgKBdA"] div.zpspacer { height:15px; } @media (max-width: 768px) { div[data-element-id="elm_lX0zlxxPssBHQf0_HgKBdA"] div.zpspacer { height:calc(15px / 3); } } </style><div class="zpspacer " data-height="15"></div>
</div><div data-element-id="elm_A_hXfrR_SOEqEGt0ftRltg" data-element-type="box" class="zpelem-box zpelement zpbox-container zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_A_hXfrR_SOEqEGt0ftRltg"].zpelem-box{ background-color:#F6F9FB; background-image:unset; border-radius:10px; } </style><div data-element-id="elm_fe3uBN0_UiO34_Csf5HJXw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="line-height:1.2;"><p style="text-align:center;line-height:1;"><span style="font-size:32px;font-weight:bold;"><br/></span></p><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);">&nbsp;<span style="font-size:28px;">&quot;Intercept X stops attacks before they enter your systems,&nbsp;</span></span><span style="color:rgb(11, 32, 45);font-size:28px;font-weight:bold;">using a comprehensive defence-in-depth approach&quot;</span></p><p style="text-align:center;"><span style="font-size:32px;font-weight:bold;color:rgb(11, 32, 45);"></span></p><p style="text-align:center;line-height:1.2;"><span style="font-size:32px;font-weight:bold;"><span style="color:inherit;"><br/></span></span></p><p><br/></p></div></div>
</div></div><div data-element-id="elm_MUarAQcMluJc-MOH0IOagg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_MUarAQcMluJc-MOH0IOagg"] div.zpspacer { height:45px; } @media (max-width: 768px) { div[data-element-id="elm_MUarAQcMluJc-MOH0IOagg"] div.zpspacer { height:calc(45px / 3); } } </style><div class="zpspacer " data-height="45"></div>
</div><div data-element-id="elm_nsUj_b6LLNgnyxHb7RuywA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:bold;font-size:30px;">​<span id="Your-Security-Partner" title="Your-Security-Partner" class="zpItemAnchor"></span>​Ostratto: Your Security Partner</span><br/></h2></div>
<div data-element-id="elm_aP0Sv79ImozAaxob3miNJQ" data-element-type="imagetext" class="zpelement zpelem-imagetext "><style> @media (min-width: 992px) { [data-element-id="elm_aP0Sv79ImozAaxob3miNJQ"] .zpimagetext-container figure img { width: 453.9px !important ; height: 255px !important ; } } </style><div data-size-tablet="" data-size-mobile="" data-align="left" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimagetext-container zpimage-with-text-container zpimage-align-left zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-thick " src="/files/general-branding/in-person/J15.jpeg" size="custom" alt="Picture of Ostratto Director Helping Customer" data-lightbox="false"/></picture></span></figure><div class="zpimage-text zpimage-text-align-left " data-editor="true"><p style="text-align:left;"><span style="font-size:15px;"><span style="color:inherit;">With a team of technical professionals to assist your business on a truly personal basis, and diverse knowledge across some of the most advanced technology, Ostratto have the skills and expertise to deliver comprehensive, cost-effective solutions&nbsp;</span><span style="color:inherit;">and fully-managed services.&nbsp;</span></span><span style="color:inherit;">We’re here to help you to find the most suitable products for your business needs, and provide you with ongoing support across your time with us.</span></p><div style="text-align:left;"><span style="color:inherit;"><br/></span></div><div style="text-align:left;"><span style="color:inherit;">Founded in 2019, we have established ourselves as a forward-thinking technical consultancy both locally in the South West and further afield. We work with businesses from a wide range of sectors from leisure through to manufacturing.&nbsp;We are proud to be a part of all of our customers businesses, integrating ourselves as trusted advisors and measuring our success on theirs.</span></div><div style="text-align:left;"><span style="color:inherit;"><br/></span></div><div style="text-align:justify;"><span style="color:inherit;"><p style="text-align:left;"><span style="font-size:11.5pt;">Wherever your organisation is right now, and where it wants to be in the future, we can help you to accelerate your defences and move ahead of today’s advanced adversaries. For more information, <a href="/products/security/intercept-x" title="Security Products at Ostratto" target="_blank" rel="">view our security products</a> or speak with a security advisor today.</span></p><div style="text-align:left;"><br/></div><div style="text-align:left;"><br/></div></span></div></div>
</div></div><div data-element-id="elm_gG0-nvWMfMyYqDFVSSyz-g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-weight:700;">​<span id="Book-A-Discovery-Call-Today" title="Book-A-Discovery-Call-Today" class="zpItemAnchor"></span>​Book Your Free Discovery Call</span></h2></div>
<div data-element-id="elm_8ZWblkvqHtpRUeh4Y5x6IA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:left;">If you think that your business could benefit from Intercept X, or if you'd like to find out more information about how we can improve your cyber defences, please book a free discovery call with one of our experts below. We'll be happy to help, in whatever way we can.</p></div>
</div></div></div><div data-element-id="elm_2Oo7M60trU7armyZBYJo_Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_kRA4lfVIscRUfQHGsitcUg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_Ksxa1ZHPyooIgjyBqHXYZg" data-element-type="iframe" class="zpelement zpelem-iframe "><style type="text/css"></style><div class="zpiframe-container zpiframe-align-left"><iframe class="zpiframe " src="https://bookings.ostratto.com/portal-embed#/30-min-video" width="100%" height="800px" align="left" allowfullscreen frameBorder="0"></iframe></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 21 Oct 2024 11:00:05 +0000</pubDate></item><item><title><![CDATA[5 Reasons Everyone Should Have the RingCentral G Suite Add-on]]></title><link>https://www.ostratto.com/blogs/post/050720-5-reasons-everyone-should-have-the-ringcentral-g-suite-add-on</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2020/05-07-20/RingCentral-GSuite-Cover.jpg"/>Here are five ways the RingCentral G Suite Add-on will make everyone on your team’s life easier.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_nwF5lCl3QReYf15ePFRs7A" data-element-type="section" class="zpsection "><style type="text/css"> [data-element-id="elm_nwF5lCl3QReYf15ePFRs7A"].zpsection{ border-radius:1px; } </style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_oLB6SmKuSxez5Tof26rBgQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_oLB6SmKuSxez5Tof26rBgQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_4dI0oURiT66kuXQ4aRc-Qw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_4dI0oURiT66kuXQ4aRc-Qw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_l02J5JlGQAuhgt7cDiwt4A" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_l02J5JlGQAuhgt7cDiwt4A"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">When it comes to tech companies that have had a large impact on how we work smart, it’s hard to dispute that Google has been a strong contender. In the 22 years since the company was founded, Google has changed how people (and businesses) use the Internet in countless ways.</span><br></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">A suite of powerful tools that includes <a href="/products/platforms/g-suite/gmail" title="Gmail" target="_blank" rel="">Gmail</a> (email), shared <a href="/products/platforms/g-suite/calendar" title="calendars" target="_blank" rel="">calendars</a>, <a href="/products/platforms/g-suite/docs" title="documents" target="_blank" rel="">documents</a>, and other functions, Google’s offerings for business, collectively called <a href="/products/platforms/g-suite" title="G Suite" target="_blank" rel="">G Suite</a>, have had a massive upward trajectory. In the 4.5 years since November 2015 (back when G Suite was still called Google Apps for Work), paid user base has tripled to <a href="https://www.statista.com/statistics/961008/g-suite-paid-accounts-worldwide/" title="6 million paid accounts" target="_blank" rel="">6 million paid accounts</a>. There’s a good chance you and other businesses your company does business with are among them.</span><span style="color:inherit;"><br></span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">But as with any tool you’re using to support collaboration and productivity, you may wonder if there are ways you can use it better in order to make communications more efficient.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Installing RingCentral’s G Suite Add-on is one way to accelerate the collaborative benefits you’re already gaining from using G Suite. Here are five ways the RingCentral G Suite Add-on will make your life easier.</span></p><p><br></p></div>
</div><div data-element-id="elm_0rWljLbsX9gQ5m4R4H0eug" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_0rWljLbsX9gQ5m4R4H0eug"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-large zpimage-tablet-fallback-large zpimage-mobile-fallback-large "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2020/05-07-20/RingCentral-GSuite-1.png" size="large" style="width:900px;"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">The ultimate power couple.</span></figcaption></figure></div>
</div><div data-element-id="elm_G5CgBwyb366ijSTrRpAdFA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_G5CgBwyb366ijSTrRpAdFA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><span style="font-size:18px;font-weight:bold;">1. Message or call colleagues directly from Gmail</span></div><div>Email has long been a primary communication tool within workplaces for many good reasons. To name a few, email creates a lasting record of what has been said, and can be sent from any connected device at any time. But email is not without limitation. In fact, email can be a source of hassle among businesses.</div><p><span style="color:inherit;"><br></span></p><div>Emails are easily ignored.&nbsp;<a href="https://www.glassdoor.com/employers/blog/employees-ignore-your-emails/" target="_blank" rel="">O</a><a href="https://www.glassdoor.com/employers/blog/employees-ignore-your-emails/" target="_blank" rel="">ne survey</a>&nbsp;found 60.8% of workers to be guilty of not responding to emails occasionally, often or always—and they’re rife with the potential for miscommunication due to lack of tone and context.</div><div><br></div><div><span style="color:inherit;">That’s why it's good practice to switch to a different medium of talking if you're not making progress after a bit of back and forth.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">The RingCentral G Suite Add-on allows you to message or call colleagues directly from Gmail, making it easy to hop on a call or video chat without added coordination for those times when email conversation just isn’t cutting it.</span><br></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><div><div><span style="font-weight:bold;font-size:18px;">2. Schedule meetings directly in Calendar</span></div></div><div>Scheduling meetings can be an absolute farce over email. First, you have to find an agreeable time, then create a calendar entry, and then figure out how to correctly export your meeting call-in details from your conferencing app to your invite. Get that last part wrong and you’ll also waste a ton of time when the meeting begins and everyone has trouble accessing it.</div><div><br></div><div><div>Installing the RingCentral G Suite Add-on eliminates this complexity altogether by allowing you to create a meeting, and fully populate your invite with details such as meeting ID and password, directly from Google Calendar with just a click. Sweet!</div><div><br></div><br><div><span style="color:inherit;"><div><div><span style="font-weight:bold;font-size:18px;">3. See your colleagues’ current status</span></div></div><div>In an office scenario, it’s easy to swing by someone’s desk for an impromptu chat when the need arises.&nbsp;<span style="color:inherit;">When everyone’s working from home, it’s harder to gauge availability.&nbsp;</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">When your collaboration efforts require a deeper conversation—for example, an audio call or face-to-face video chat—you can lose powerful momentum simply trying to coordinate a time for that remote conversation to happen.</span></div><br><div><span style="color:inherit;">Though it may not be possible to use a closed door or other visual cues to determine the right time for on-the-fly chats in remote work scenarios, the RingCentral G Suite Add-on provides the next best thing: it allows you to instantly see when all of your RingCentral contacts are available, away, offline or in 'do not disturb' mode.</span><br></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><div><div><span style="font-size:18px;font-weight:bold;">4. Start an email from a RingCentral contact card</span></div></div><div>The seamlessness of RingCentral and G Suite flows in two directions—and connecting the two also helps you to extend the usefulness of RingCentral. For example, sometimes email makes the most sense for communicating, such when you need to follow up with materials after a meeting. RingCentral’s G Suite Add-on simplifies this too by allowing you to send an email directly from a user’s RingCentral contact card.</div><div><br></div><div><br></div><div><span style="color:inherit;"><div><div><span style="font-size:18px;font-weight:bold;">5. View call history&nbsp;</span></div></div><div>While the number of options for communicating online is undoubtedly a boon for collaboration, it’s a nightmare for staying organised. Communicating across email, video, phone and SMS makes it difficult to remember what conversation occurred when, which can have impact on accountability (and efficiency!) RingCentral’s G Suite Add-on automatically creates a log of all your calls, making it easy to determine when that important conversation occurred.</div></span></div></span></div></span></div></div></span></div></div>
</div><div data-element-id="elm_egoCexd9FscmbyFOLPbRvA" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_egoCexd9FscmbyFOLPbRvA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_egoCexd9FscmbyFOLPbRvA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
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</div><div data-element-id="elm_4EC_ez-87pPo-9IJpOg27Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_4EC_ez-87pPo-9IJpOg27Q"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_4EC_ez-87pPo-9IJpOg27Q"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_i02IOeG_zt249Hfv39kwsQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_i02IOeG_zt249Hfv39kwsQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div><span style="font-weight:bold;font-size:18px;">Work Efficiently with RingCentral + G Suite</span></div></div><div>Collaboration tools are essential in the workplace—especially as more people work from home. But they also add complexity, as employees are forced to turn to multiple apps to meet their communication needs. RingCentral helps G Suite users get more out of their existing tools, and do so more efficiently, by connecting key functionalities so that users don’t have to change apps to communicate.&nbsp;</div><p><br></p><div>With the RingCentral app, the G Suite add-on creates a single record of information, combining team messaging, video conferencing, and cloud phone into a single platform for all workplace collaboration. As with all RingCentral apps and integrations, the G Suite add-on is free for all users.</div><div><br></div><div><div>You just need <a href="/products/telephony/ringcentral" title="RingCentral" target="_blank" rel="">RingCentral</a> and <a href="/products/platforms/g-suite" title="Google's G Suite" target="_blank" rel="">Google's G Suite</a> to get started - both of which we can help you get started with today.</div></div></div>
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</div><div data-element-id="elm_suPkj1X53LsllmmMFUzXmw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_suPkj1X53LsllmmMFUzXmw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p style="text-align:center;">Written in collaboration with RingCentral©.<br></p></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 05 Aug 2020 11:19:39 +0000</pubDate></item><item><title><![CDATA[Why you should Purchase G Suite from a Google Partner]]></title><link>https://www.ostratto.com/blogs/post/100720-purchasing-g-suite-from-a-google-partner</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/products/platforms/g-suite/media/product-images/g-suite-on-multiple-devices-cropped.png"/>When you can buy Google G Suite directly from Google, why would you buy it via a Google Partner?]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_AI0m6OOkQIWQc-KsE3HtSw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_y4y-jmVDQkqhSeMwL5AYFA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_0BPvlkF6SLGQ-bQMf63IcA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_ag9ZOm9ZQByOjCJiw-UlCw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ag9ZOm9ZQByOjCJiw-UlCw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">These days, talk about digitalisation and ‘the cloud’ is constant and urgent. In our ever-globalising and ever-innovating world, the opportunities to harness cloud technology and use it to fuel growth are endless (just check out some of our <a href="/blogs/cloud" title="previous blogs posts" target="_blank" rel="">previous blogs posts</a> on cloud); but the idea of cloud technology in a business can also be daunting to manage.</span><br></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Ostratto wants to help companies not only keep their heads above water during such a time of digitalisation, but unlock their maximum potential (and sail?). As a proud Google Cloud Partner and official reseller of Google Cloud services, we supply G Suite licenses at the same price as Google, but with additional services. Here are a few of the many reasons why taking advantage of a Google Partner can be a massive advantage for any business.</span></p><p><span style="color:inherit;"><br></span></p></div>
</div><div data-element-id="elm_du3gUWjyi8aHRmo3DJ-32w" data-element-type="image" class="zpelement zpelem-image zoom " data-animation-name="fadeIn" data-animation-duration="2s"><style> @media (min-width: 992px) { [data-element-id="elm_du3gUWjyi8aHRmo3DJ-32w"] .zpimage-container figure img { width: 800px ; height: 403.50px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_du3gUWjyi8aHRmo3DJ-32w"] .zpimage-container figure img { width:500px ; height:252.19px ; } } @media (max-width: 767px) { [data-element-id="elm_du3gUWjyi8aHRmo3DJ-32w"] .zpimage-container figure img { width:500px ; height:252.19px ; } } [data-element-id="elm_du3gUWjyi8aHRmo3DJ-32w"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-large zpimage-tablet-fallback-large zpimage-mobile-fallback-large "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/products/platforms/g-suite/media/product-images/g-suite-on-multiple-devices-cropped.png" width="500" height="252.19" loading="lazy" size="large" alt="g-suite-devices-google" style="width:1600px !important;"/></picture></span></figure></div>
</div><div data-element-id="elm_B3TGyOsfV2DL68V3i8NjFg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_B3TGyOsfV2DL68V3i8NjFg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-weight:bold;font-size:18px;">1. Same buck, more bang</span></p><div>By partnering with a Google Cloud Partner, you pay the same price for your licenses as you would buying directly from Google, but you get additional benefits, for free (yes free). The services are customisable for your business’s specific needs but they can include:</div><div><br></div><div><ul><li>A security audit</li><li>A training workshop for your IT team</li><li>Implementation – existing business or new</li><li>User data migrations from existing systems</li><li>A combination package</li></ul></div><div><br></div><div>Google Cloud Partners exist to act as a bridge between what can seem like a 'big scary Google' and a small business. We know our clients' businesses better than Google would ever be able to and that's a huge advantage for both the small business and Google. We identify the best support package that will not only improve how you utilise Google G Suite, but enhance all aspects of your business operations, keeping you efficient and ahead of your competition.</div><div><br></div><div><br></div><div><span style="font-size:18px;font-weight:bold;">2. A friendly face</span></div><div>A businesses internal IT team may be able to blunder their way through a G Suite setup but what happens when things go wrong?</div><div><br></div><div>With a GCP Partner in your corner, <span style="color:inherit;">the days of navigating the complexities of the cloud alone are over. In order to become a certified reseller, businesses must hold a rigorous set of prerequisites; these include passing a series of Google Cloud certifications and also having real-world proven experience with the products. To maintain our status we have to resit the </span>certifications<span style="color:inherit;">&nbsp;regularly and we're also expected to keep up-to-date with everything Google.&nbsp;</span><span style="color:inherit;">When you partner with a qualified reseller like Ostratto</span><span style="color:inherit;">, you really do gain access to </span><span style="color:inherit;">years of experience with Google Cloud technologies and processes.</span></div><div><br></div><div>Having passed all the stringent prerequisites we then gain access to an advanced, prioritised level of support because it's expected we won't be asking the 'simple' questions. We can then use this level of support to get answers to the questions we haven't been asked before - all whilst the end customer only deals with one person whom they can trust to help.</div><div><br></div><div><div>Included in any basic resale of Google G Suite is a basic support package - perfect for the 'how do I do this' sorts of questions. Pair this with our <a href="/services/support" title="support package" target="_blank" rel="">support package</a> and expect a truly empowered Google experience.</div></div><div><br></div><div><br></div><div><span style="font-weight:bold;font-size:18px;">3. Put it on my tab please barman</span></div><div>One of the many benefits we offer to our clients is a single monthly bill. As we offer a range of various <a href="/services" title="services" target="_blank" rel="">services</a> and <a href="/products" title="products" target="_blank" rel="">products</a>&nbsp;we really focus on simplifying the recurring costs by billing one bill a month instead of a separate bill for each charge. It might seem a simple benefit but with the average medium-sized business spending <a href="https://www.blissfully.com/blog/saas-spending-to-double-by-2020-will-you-be-ready/" title="$20,000 per month on SaaS tools" target="_blank" rel="">$20,000 per month on SaaS tools</a>, being able to consolidate multiple vendor bills into one predictable, itemised payment makes cashflow just a tad more manageable.</div><div><br></div><div>When you purchase GCP services through Ostratto, you can enjoy simple automatic card payments with pro-rata'd user costs automatically applied for you. You can then view your previous and current payments on our <a href="https://billing.ostratto.com/portal" title="billing portal" target="_blank" rel="">billing portal</a>&nbsp;for your Google services&nbsp;along with any <a href="/services" title="other services" target="_blank" rel="">other </a><a href="/services" title="other services" target="_blank" rel="">services</a>&nbsp;you receive from us. I can already see your billing department thanking you.</div><div><br></div><div><br></div><div><span style="font-size:18px;font-weight:bold;">4. Value, maximised</span></div><div>Nobody likes to waste time or money. When businesses use the expertise of a GCP reselling partner like Ostratto, they can be confident that they’re getting the most value out of Google Cloud products. We help businesses identify and eliminate inefficiencies in their workloads, giving them more time to focus on using Google Cloud tech to drive direct value for their business.&nbsp;</div><div><br></div><div><div>There’s also no need to allocate extra time and staffing to train a new team member on the ins and outs of the cloud - most of your team have <a href="https://www.ostratto.com/blogs/post/why-we-love-g-suite#familiarity" title="probably already used" target="_blank" rel="">probably already used</a> Google's services and anyway, that’s what we’re here for.</div></div><div><br></div><div><br></div><div><div><span style="font-weight:bold;font-size:18px;">Passing comments</span></div></div><div>These are the most obvious reasons to purchase via a GCP partner like us but there are many more.&nbsp;<span style="color:inherit;">If you’re interested in learning more about how Ostratto can make your cloud journey easier,&nbsp;</span><a href="https://sitebuilder-20068197296.zohositescontent.eu/products/platforms/g-suite/sign-up" target="_blank" rel="">we’d be happy to talk</a>.</div><div><br></div><div><br></div><div><span style="font-weight:bold;">Related resources</span></div><div><ul><li><a href="/products/platforms/g-suite" title="Product Page" target="_blank" rel="">Product Page</a></li><li><a href="https://www.ostratto.com/blogs/post/why-we-love-g-suite" title="Why we love G Suite" target="_blank" rel="">Why we love G Suite</a></li><li><a href="/products/platforms/g-suite/documentation/marketing/security-and-trust-ebook.pdf" target="_blank" rel="">Security and Trust eBook</a></li><li><span style="color:inherit;"><a href="/products/platforms/google-workspace#pricing" title="Product Sign-up" target="_blank" rel="">Product Sign-up</a></span><br></li></ul><div><br></div></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 10 Jul 2020 18:01:16 +0000</pubDate></item><item><title><![CDATA[Why We Love G Suite]]></title><link>https://www.ostratto.com/blogs/post/why-we-love-g-suite</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2020/31-03-20/g-suite.png"/>The benefits of G Suite for your business and why we use (read:love) it at Ostratto.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_ktnqFWtTSl233vp65bsTiQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5bFBSXN5RcqoJrlff_ylAA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_dOEy8kNZRd6u605nlKR2Xg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_dOEy8kNZRd6u605nlKR2Xg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_wciosJI5QN44-3lFUqVHMA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_wciosJI5QN44-3lFUqVHMA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;">We use (and provide) a multitude of different <a href="/products" title="SaaS products" target="_blank">SaaS products</a> here at Ostratto to keep everything running smoothly behind the scenes and to improve the productivity of the business. Although I have a lot of weird love for all of the services we use, my favourite and one I couldn't live without is <a href="/products/platforms/g-suite" title="G Suite" target="_blank">G Suite</a>.</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Yes one could say we are albeit biased but I'm not afraid to come right out and say it’s by far the best all-in-one business services solution on the market right now. It's affordable, easy to use and super powerful.&nbsp;</span></p><p><span style="color:inherit;"><br></span></p><p><span style="color:inherit;">Today we’ll dive into the unparalleled benefits of G Suite, why we use it and recommend it to all of our partners, and how it compares to other similar solutions on the market.</span></p><p><span style="color:inherit;"><br></span></p></div>
</div><div data-element-id="elm_A-x-CTDFZFVnPGvD0krWbg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_A-x-CTDFZFVnPGvD0krWbg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:18px;font-weight:bold;">Contents</span></p><div><a href="#what-is-g-suite" title="What is G Suite?">What is G Suite?</a></div><div>&nbsp; &nbsp;&nbsp;<a href="#gmail" title="Gmail">Gmail</a><br></div><div>&nbsp; &nbsp;&nbsp;<a href="#calendar" title="Calendar">Calendar</a><br></div><div>&nbsp; &nbsp;&nbsp;<a href="#drive" title="Drive">Drive</a><br></div><div>&nbsp; &nbsp;&nbsp;<a href="#docs" title="Docs, Sheets and Slides">Docs, Sheets and Slides</a></div><div>&nbsp; &nbsp; <a href="#meet" title="Google Meet">Google Meet</a><a href="#meet" title="Google Meet"><br></a></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#admin" title="Admin">Admin</a></div></div><div><div><a href="#unparalleled-benefits" title="Unparalleled Benefits of G Suite">Unparalleled Benefits of G Suite</a></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#familiarity" title="Familiarity">Familiarity</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#uptime" title="Uptime">Uptime</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#affordable" title="Affordability">Affordability</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#secure" title="Security">Security</a></div></div><div><div><a href="#move" title="How to Move to G Suite">How to Move to G Suite</a></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#ostratto-migration" title="Let Ostratto do it for you">Let Ostratto do it for you</a><br></div></div><div><div>&nbsp; &nbsp;&nbsp;<a href="#other-migration" title="Other options">Other options</a><br></div></div><div><div>&nbsp;</div></div></div>
</div><div data-element-id="elm_JNz5StuzgE5AyxE16VcYBw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_JNz5StuzgE5AyxE16VcYBw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="font-size:18px;font-weight:bold;">​<span id="what-is-g-suite" title="what-is-g-suite" class="zpItemAnchor"></span>​What is G Suite?</span></p><p><span style="color:inherit;"><a href="/products/platforms/g-suite" title="G Suite" target="_blank">G Suite</a> is Google’s suite of intelligent apps. This was formerly known as Google Apps, till it was re-branded in late 2016. We primarily recommend G Suite for clients that are needing email hosting for their business. However, G Suite is much more than just email. It also includes a variety of apps and features that can come in quite handy. In fact, you’re probably already using or are familiar with some of them.</span><br></p><p><br></p><p><span style="color:inherit;">G Suite has three different plans you can purchase - Basic, Business and Enterprise. We utilise the Business G Suite plan at Ostratto. This starts at just £9.20/user/month. For many of you, the basic plan is probably all you’ll ever need and that starts at £4.60/user/month. We have a much fuller breakdown of the individual G Suite system features on our <a href="/products/platforms/g-suite" title="product pages" target="_blank">product pages</a> but here's a quick summary of our favourite features.</span></p><p><br></p><p><span style="font-weight:bold;">​<span id="gmail" title="gmail" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/gmail" title="Gmail" target="_blank">Gmail</a></span></p><div><div>According to a <a href="https://www.litmus.com/blog/infographic-the-2019-email-client-market-share/" title="Litmus study," target="_blank">Litmus study,</a> Gmail leads the way as the most popular email client, with a whopping 27.8% of the market share based on open rates. It’s no surprise as <a href="/products/platforms/g-suite/gmail" title="Gmail" target="_blank">Gmail</a> has been around since 2004 and now boasts over 1.2 billion users. One of the best things about G Suite is you basically get an enhanced ad-free version of the online email client you’re probably already using.</div></div><p><span style="color:inherit;"><br></span></p><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/gmail-login.png" style="width:339px;height:400.26px;"><br></div><div style="text-align:right;"><br></div><div><br></div><div><div><span style="color:inherit;">G Suite essentially allows your employees to have their own Gmail accounts with email addresses with your business domain name (example: tim@yourbusiness.co.uk). A very small business with one or two users might be able to get away with free Gmail accounts and some alias forwarding rules. But once you start hiring two or three employees, you’ll find yourself needing accounts that can be managed separately. It's the difference between looking like a new small business, or established and professional - <a href="https://www.ostratto.com/blogs/post/free-email-bad-business" title="we even wrote about it" target="_blank">we even wrote about it</a> a couple blog posts back.</span><br></div></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;font-weight:bold;">​<span id="calendar" title="calendar" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/calendar" title="Calendar" target="_blank">Calendar</a></span></div></div><div><span style="color:inherit;">I absolutely could not live without a calendar. Knowing when I have a client call or whether I have an important project milestone upcoming is totally essential. Google Calendar is a feature-packed calendar provided as part of G Suite and it will help you keep your schedule organised.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">One of the great things about using Google Calendar in G Suite is the ability to create multiple calendars that are accessible to everyone in your business (or just a few users). For example, you might want a group calendar for events like team holidays and regular meetings. Having all your employees attached to the same business makes tasks like these even easier when compared to the free Google Calendar version.</span><br></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/empty-calendar.png" style="width:678.02px;height:365px;"><span style="color:inherit;"><br></span></div><div style="text-align:center;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:left;">One of the other cool features you get with Google Calendar once you go to the Business tier and upwards, is the ability to add conference calling features to an event. No messing around in separate products, you simply add video conferencing to the event and all attendees get an invite with join in details as well as a voice dial-in number if they aren't going to make the video call.</div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/calendar-call-in.png" style="width:396px;height:459.6px;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><br></div><div style="text-align:justify;"><div>​<span id="drive" title="drive" class="zpItemAnchor"></span>​<span style="font-weight:bold;"><a href="/products/platforms/g-suite/drive" title="Google Drive" target="_blank">Google Drive</a></span></div></div><div><span style="color:inherit;">Drive allows you to&nbsp;</span><span style="color:inherit;">allows you to store, access and share your files in one secure place. You then have easy access to them from any device. G Suite Basic plans come with 30GB of storage for every employee. G Suite’s Business and Enterprise editions provide unlimited storage so you will always have enough space for your files. We think that's pretty cool and I really have put it to the test with over 8TB and counting in a shared drive (we love movies what can I say).</span></div><div><br></div><div><span style="color:inherit;">If you haven’t used Google Drive before, one of the best things I like about it is the amazing search functionality. I mean it does make sense - Google do know a thing or two about search technology. No more rummaging around deep in folders,&nbsp;</span><span style="color:inherit;">you can easily find what you’re looking for, no matter how disorganised you are.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/drive-search.png" style="width:674.6px;height:481px;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">Shared Drives are also very neat. You can create shared drives for projects, departments or teams so that it's easier to find that shared information with sharing </span>multiple<span style="color:inherit;">&nbsp;folders with each other. It also means that the classic business situation of a user leaving the company and nobody being able to access their shared important files. You can choose certain levels of access for team members - view, edit or manager roles provide set permission levels.</span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/shared-drive.png" style="width:610.79px;height:310px;"><span style="color:inherit;"><br></span></div><div style="text-align:center;"><span style="color:inherit;"><br></span></div><div style="text-align:center;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">​<span id="docs" title="docs" class="zpItemAnchor"></span>​<span style="font-weight:bold;"><a href="/products/platforms/g-suite/docs" title="Docs" target="_blank">Docs</a>, <a href="/products/platforms/g-suite/sheets" title="Sheets" target="_blank">Sheets</a>&nbsp;&nbsp;<a href="/products/platforms/g-suite/slides" title="and Slides" target="_blank">and </a><a href="/products/platforms/g-suite/slides" title="and Slides" target="_blank">Slides</a></span></span></div></div><div><span style="color:inherit;"><span style="color:inherit;"><div>Google Docs, Sheets and Slides pretty much speak for themselves. Fully fledged document processing, a spreadsheet tool and presentation suite all reside directly in the G Suite system without any software downloads needed. Should your internet connection not be available, you can still work offline and your changes are automatically synced when you connect back to the world.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/g-suite-launcher.png" style="width:253px;height:377.5px;"><br></div><div style="text-align:center;"><br></div><div><br></div><div>Import documents to make them instantly editable, including Microsoft Word, Excel, and PDF files (.docx, .doc, .pdf, .rtf, .txt, xlsx, .csv, .html, .ods). You can even collaborate and comment on Microsoft Office files without it having to automatically convert to Google’s format - great when you are working with Microsoft Office-based customers.</div><br><div style="text-align:left;"><span style="color:inherit;">You can also export to common third-party formats which makes it easy to collaborate with other individuals or companies and send files back and forth, without ever needing to install or purchase additional software.</span><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/google-doc.png" style="width:653.04px;height:274px;"><br></div><div><br></div><div><br></div><div>One of the best features of Google Work Suite is the real-time commenting and unlimited versions. Previous versions are kept indefinitely and they don’t count toward your storage. This makes it super easy to track changes made to a document or undo a mistake. Sharing documents with your coworkers or other individuals is also incredibly easy.<br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/docs-versions.png" style="width:397.28px;height:313px;"><br></div><div style="text-align:center;"><br></div><div><br></div><div>​<span id="meet" title="meet" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/hangouts-meet" title="Google Meet" target="_blank" style="font-weight:bold;">Google Meet</a></div><div>What better way to meet a new client instantly than jumping on a video call. Google Meet provides an easy and secure way to handle video calling without leaving your business system. All versions of G Suite, Basic, Business and Enterprise provide the product with 100, 150 and 250 participant limits respectively - generally way more than we have ever needed.</div><div><br></div><div>Participants can also share screen content, or when they are using Google Chrome, a single browser tab, which is pretty neat when you need to show somebody something. The Enterprise version also allows users to record their meetings to re-watch.</div><div><br></div><div>Calls are crisp, reliable and secure - our key desirables in any communication product ultimately.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/meet-present-tab.gif" style="width:684.61px;height:426px;"><br></div><div><br></div><div><br></div><div>​<span id="admin" title="admin" class="zpItemAnchor"></span>​<a href="/products/platforms/g-suite/admin" title="Google Admin" target="_blank" style="font-weight:bold;">Google Admin</a></div><div><span style="color:inherit;">The Admin console for G Suite is the like mission-control. It lets&nbsp;</span><span style="color:inherit;">business owners easily manage everything from one single place.&nbsp;</span><span style="color:inherit;">Do everything from adding new users and groups, configuring business apps, manage devices, configure security settings (like 2-factor authentication) and add new custom domains for your business which can be used for Gmail.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/admin-overview.png" style="width:756px;height:445px;"></div><div style="text-align:center;"><br></div><div><br></div><div>Now with the admin console being the <span style="font-weight:bold;">admin</span> console, only administrators can access the wealth of configuration available. Users can be provided different administrative levels via roles, so that only the relevant parts of the admin console can be access by users.</div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/admin-roles.png" style="width:705.68px;height:424px;"><br></div><div><br></div><div><br></div></span></span></div></div>
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</div><div data-element-id="elm_s0rwkb21aayZWjp104Zivw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_s0rwkb21aayZWjp104Zivw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:18px;"><span style="font-weight:700;">​</span></span></p><p><span style="color:inherit;font-size:18px;"><span style="font-weight:700;"><span id="unparalleled-benefits" title="unparalleled-benefits" class="zpItemAnchor"></span>​Unparalleled</span><span style="font-weight:bold;">&nbsp;Benefits of G Suite</span></span><br></p><p><span style="font-size:15px;">Although there are alternatives - Microsoft 365 and Zoho to name a few - there are some unparalleled benefits to G Suite which we are yet to see overcome. Here's a few.</span></p><p><span style="font-size:15px;"><br></span></p><p><span><span style="font-weight:bold;">​</span><span id="familiarity" title="familiarity" class="zpItemAnchor" style="font-weight:bold;"></span><span style="font-weight:bold;">​Familiarity</span></span></p><div>One of the greatest benefits of going with G Suite for your business is that most of your employees are probably already used to using products like Gmail for email and Google Docs. This makes the transition much easier for your business and ensures you don’t have to waste time explaining to new hires how to utilise company tools; unlike Zoho or Office 365 where there might be more explanation needed.</div><p><br></p><div>G Suite also has the best compatibility on mobile devices compared to any other email provider. It works pretty much everywhere which certainly saves time troubleshooting with your users.</div><div><br></div><div><div>​<span id="uptime" title="uptime" class="zpItemAnchor"></span>​<span style="font-weight:bold;">Uptime</span></div></div><div><span style="color:inherit;"><div>When it comes to uptime, Google is one of the best when it comes to reliability. If you want to dig into the technical details, G Suite offers a 99.9% Service Level Agreement (SLA) for covered services, and in recent years they’ve actually exceeded that. Also due to the fact that email is such an important part of every business, G Suite has no scheduled downtime or maintenance windows. All of their data centres are built with redundant infrastructure.</div><div><br></div><div><div>But just like any service, they can never be up 100% of the time. Therefore, you can always bookmark the <a href="https://www.google.com/appsstatus#hl=en&v=status" title="G Suite status dashboard" target="_blank">G Suite status dashboard</a>&nbsp;or follow us on our social platforms&nbsp;for updates on all of their products.</div></div><div><br></div><div><br></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/uptime-report.png" style="width:716.77px;height:539px;"><br></div><div><br></div><div><br></div><div><div>​<span id="affordable" title="affordable" class="zpItemAnchor"></span>​<span style="font-weight:bold;">It's Extremely Affordable</span></div></div><div><div>There are other providers out there that are cheaper, such as Zoho, and don't get us wrong, Zoho offer a truly excellent service too. However, just as we often advise our partners - certain technical aspects of your business you should absolutely not cheap out on. Y<span style="color:inherit;">our business email is one of those areas.&nbsp;</span><span style="color:inherit;">Having an email host that you can rely on can save you money down the road.</span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">Here’s a look at G Suite’s pricing and what’s included in each plan - you can drill further down into this <a href="/products/platforms/g-suite/pricing" title="here" target="_blank">here</a>, but here's a brief overview:</span><br></div></div></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/g-suite-versions.png" style="width:663px;height:446px;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">For everything that G Suite includes - this really is a steal.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">​<span id="secure" title="secure" class="zpItemAnchor"></span>​<span style="font-weight:bold;">G Suite is secure, really secure</span></span></div></div><div><div><span style="color:inherit;">When it comes to security, Google really don't play around. The product is built on some of the most <a href="/security" title="secure infrastructure" target="_blank">secure infrastructure</a> on earth.&nbsp;</span><span style="color:inherit;">It’s trusted by some of the biggest companies in the world; such as HP, Verizon, Whirlpool, and Salesforce. As Google says, they are leading with a “security-first mindset.” They have industry-leading knowledge and expertise backing each and every one of their products, including G Suite. They have a very thorough white-paper which covers some of the measures they take which you can read <a href="https://storage.googleapis.com/gfw-touched-accounts-pdfs/google-cloud-security-and-compliance-whitepaper.pdf" title="here" target="_blank">here</a>.&nbsp;</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">Some of their certifications:</span></div></div><div><span style="color:inherit;"><br></span></div><div style="text-align:center;"><img src="/blog%20resources/2020/31-03-20/security.png" style="width:520.32px;height:339px;"><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;"><br></span></div></span></div></div>
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</div><div data-element-id="elm_Cz5YQqI6Akq5D9IECl9LuA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Cz5YQqI6Akq5D9IECl9LuA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><br></p><p><span style="font-size:18px;font-weight:bold;">​​<span id="move" title="move" class="zpItemAnchor"></span>​How to Move to G Suite</span></p><p>If you have read up to this point and you are keen to get started with G Suite then that's awesome - you are making a good decision. Get ready to work smarter.</p><p><br></p><p>We are partnered with G Suite. This means we provide setup services for our clients using our wealth of knowledge on the product. We then offer support plans after the initial commission.</p><p><br></p><p>There are a few options of migration depending on where you are coming from and how technically versed you are.</p><p><br></p><p><br></p><p>​<span style="font-weight:bold;">​<span id="ostratto-migration" title="ostratto-migration" class="zpItemAnchor"></span>​Let Ostratto do it for you</span></p><p>The best way to move over to G Suite is to let us handle it for you. We have handled many migrations from various legacy systems with ease and we can help you today. Don't make the mistake of handling the migration yourself and losing years of important business data - it's simply not worth it.</p><p><br></p><p>For a quick quote or for more details on our migration and setup services just <a href="/contact" title="get in touch" target="_blank">get in touch</a>, I'm excited to chat with you and I'll try not to nerd out too hard.</p><p><br></p><p><br></p><p><span style="font-weight:bold;">​<span id="other-migration" title="other-migration" class="zpItemAnchor"></span>​Other Options</span></p><p>That being said, Google have provided extensive documentation on migration methods from various sources and if you are feeling technically confident then be sure to check out their guides:</p><p><br></p><div><ul><li><a href="https://support.google.com/a/answer/6351465" target="_blank">Migrate email from Exchange or Office 365</a></li><li><a href="https://support.google.com/a/answer/6351474" target="_blank">Migrate from other webmail providers to G Suite</a><br></li><li><a href="https://support.google.com/a/answer/6351475" target="_blank">Migrate email from one G Suite account to another</a></li><li><a href="https://support.google.com/a/answer/6167866" target="_blank">Migrate from Gmail to G Suite</a></li></ul></div><p><br></p></div>
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</div><div data-element-id="elm_6hVgqt4btLCd1BWk8zTQ6Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_6hVgqt4btLCd1BWk8zTQ6Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><br></p><p><span style="font-size:18px;font-weight:bold;">In Closing</span></p><p>So there we are, a quick overview of why we go on about G Suite so much. Hopefully it's been of use to you and provided a half-decent run-through for you. If you have any questions about the product or if you want to get started today, just <a href="/contact" title="holla at us" target="_blank">holla at us</a>.</p><p><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 02 Jun 2020 21:00:28 +0000</pubDate></item><item><title><![CDATA[Free email: It's not good business]]></title><link>https://www.ostratto.com/blogs/post/free-email-bad-business</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.comhttps://images.unsplash.com/photo-1520607162513-77705c0f0d4a?ixlib=rb-1.2.1&amp;q=80&amp;fm=jpg&amp;crop=entropy&amp;cs=tinysrgb&amp;w=1080&amp;fit=max&amp;ixid=eyJhcHBfaWQiOjQ1Nzk3fQ"/>Free email hosting and why it isn't good enough for any serious business.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_XS6JLZIXQuOQKjchBGtTQQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_hsoUMsXoT66c2k9Rkjk7jQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_SgGL9kkCR1OCl2gpLl-hug" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_L9299wqAQ12ebSYpxm6cvQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_L9299wqAQ12ebSYpxm6cvQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div style="text-align:justify;">@gmail.com, @yahoo.com, @live.com, all touted as FREE email addresses. Great for a new business that wants to keep costs down right? Let's have a look at why your business should stay clear of a free email address.</div><div style="text-align:justify;"><br></div><div style="text-align:justify;">With email communications being a key tool for your business, it’s important to make sure that your credibility surrounds that communication and that your email address is one that speaks 'professionalism'. After all, it’s for business.</div><p style="text-align:justify;"><br></p><div style="text-align:justify;">When people see your Email address, if you have a Yahoo or Gmail account, you may be giving the impression that you are not as serious about your business as you should be. It's all about the perception, especially for a small business. Free email addresses definitely serve a purpose but when it comes to your business, you should steer clear of anything that takes away from your credibility and potentially detracts from your professional reputation.</div><div style="text-align:justify;"><br></div><div style="text-align:center;"><div><span style="font-size:18px;font-style:italic;color:rgb(105, 105, 105);">&quot;It's all about the perception, especially for a small business.&quot;</span></div></div><p style="text-align:justify;"><br></p><div style="text-align:justify;">Let's dig into what exactly is 'wrong' about using a free email service for your business. All of these points are assumptions on the customers behalf and for the most part theoretical.</div><div style="text-align:justify;"><br></div><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:18px;font-weight:800;">It's unprofessional</span></p><div style="text-align:justify;">When people see an email account that is from a free service, they may assume that you are reluctant to spend money and therefore the products and services that you offer may not be of the highest quality. How people perceive you and your business is critical to the success of your business. Having a free email address may make those who are considering doing business with you think twice before they enter into a relationship with you. As easy way to remedy this is by registering your business domain name so that can have business emails. Our partners have confirmed to us that since using professional email addresses they have been treated as a much more established business than they did before. You may see that this will open up a large amount of new business opportunities for you and your business - and at such a small cost.</div><div style="text-align:justify;"><br></div><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="color:inherit;font-size:18px;font-weight:800;">No domain? No business investment</span></p><div style="text-align:justify;">Registering your domain name is very inexpensive and so if you don’t register yours, it will be seen as a direct lack of investment into the business. Customers may wonder where else money has been saved on your business. This of course also spreads to the perception that your products or services are of inferior quality.</div><div style="text-align:justify;"><br></div><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="color:inherit;font-size:18px;font-weight:800;">Are you here to stay?</span></p><div style="text-align:justify;">So you aren't investing in one of the most inexpensive purchases a business can make and so the question may come up in the minds of potential clients as to whether your business will actually be around in the long term.</div><div style="text-align:justify;"><br></div><div style="text-align:justify;">The people with whom you do business need to totally trust that you will always work with their best interest in mind. It needs to be seen that you are willing to invest their hard-earned money so they the customer can trust that your business will be around for a very long time. Having a legitimate business email address and email system will help them to feel comfortable with that and it's a very evident investment into your business.</div><div style="text-align:justify;"><br></div><p style="text-align:justify;"><span style="color:inherit;"><br></span></p><div style="text-align:justify;"><span style="color:inherit;"><div><div><span style="font-size:18px;font-weight:800;">'Free' means 'No technical support'</span></div></div><div>When you are using a free email service, and your email goes down, to use a popular phrase &quot;Who You Gonna Call?!”&nbsp;</div><div><br></div><div><div>Well Google or Microsoft won’t be answering your phone call and millions of others when they are having problems. They would go out of business if they did that for free. W<span style="color:inherit;">ith a true email hosting service, you will very often get technical support (<a href="/services/support" title="you certainly would with us" target="_blank">you certainly would with us</a>). So, if your email service stops working at that critical time, and remember in running a business communication is a top priority - you will be able to get the help you need.</span></div></div><div><span style="color:inherit;"><br></span></div><div><br></div><div><div><span style="font-size:18px;font-weight:800;">It's not for a business</span></div></div><div><div><span>Although a free email address might be enough for your business now, it will definitely not be in time. The free email services offer a consumer-grade set of products and so the clever features offered in a <a href="/products/platforms/g-suite/gmail" title="business-standard email platform" target="_blank">business-standard email platform</a> are immediately missed out on. Basic features such as mailbox sharing (instead of all using the same set of logins, read: major security risk) or even email deliverability authentication (this is a measure to ensure that your emails are actually delivered to your recipients and not to their spam folder).</span></div><div><span><br></span></div><div><span>Your business services need to be able to scale actively with your business success. You don't need the stress, and potential downtime, of having to change email services when you get busy - trust us.</span></div></div><div><br></div><div><br></div><div><span style="color:inherit;"><div><div><span style="font-size:18px;font-weight:800;">You are missing out</span></div></div><div>Using your domain name in your email address is similar to how product placement is used in the movies to get people to remember that product even after the movie is over.</div><br><div><div>When you use your business domain name in your email communications, you are continually presenting your company name over and over again. It’s like free marketing. And if you don’t take this opportunity to market your own business, and you use a free email service like Gmail, you are essentially putting a sign for somebody else’s business over your front door. In other words, you are advertising for Gmail and not your own business. Granted Google appreciates the free advertising and <a href="/products/platforms/g-suite" title="they do offer some fantastic products" target="_blank">they do offer some fantastic products</a>, but you shouldn’t be doing that for Google. They have a much larger advertising budget than you likely do!</div></div><div><br></div><div>If your email has your domain name in the email address, you are cementing the name of your company into your potential customer’s mind. Do this over and over again and the customer will remember your company before any other company when they are about to buy your products or services.</div><div><br></div><div style="text-align:center;"><img src="https://images.unsplash.com/photo-1533069027836-fa937181a8ce?ixlib=rb-1.2.1&q=80&fm=jpg&crop=entropy&cs=tinysrgb&w=1080&fit=max&ixid=eyJhcHBfaWQiOjQ1Nzk3fQ" style="width:534px;height:356px;"><br></div><div style="text-align:center;"><div><span style="font-size:14px;">A custom domain is a pretty cheap billboard...</span></div><div><span style="font-size:14px;"><br></span></div></div></span></div></span></div><p style="text-align:justify;"><span style="color:inherit;"><br></span></p><div style="text-align:justify;"><div><span style="font-size:18px;font-weight:800;">In Closing</span></div></div><p style="text-align:justify;">It's worth spending a small amount of money so that you can register your domain and so that the perception that other people have of your business is one of credibility and trustworthiness.&nbsp;</p><p style="text-align:justify;"><br></p><p style="text-align:justify;">It is also important to remember that nothing in life is really free. You may not always know when you sign up what the price is going to be. Generally the cost of a business email system is a lot less than the cost of a customer facing issues anywhere from deliverability problems to customer service problems (because your email has gone to your customers spam folder). The relationships that you share with your clients should not be short ones but should endure for a very long time - invest in your business email system to show that you <span style="font-weight:bold;">will</span> be around for a long time.</p><div style="text-align:justify;"><br></div><div style="text-align:justify;"><div style="text-align:center;"><br></div><div style="text-align:center;">To find out more and to get started with professional email addresses, <a href="/contact" title="let's chat" target="_blank">let's chat</a>, we're all ears.</div></div></div>
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