<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.ostratto.com/blogs/tag/communication/feed" rel="self" type="application/rss+xml"/><title>Ostratto - Blog | Ostratto #communication</title><description>Ostratto - Blog | Ostratto #communication</description><link>https://www.ostratto.com/blogs/tag/communication</link><lastBuildDate>Mon, 21 Sep 2026 23:27:32 +0530</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[What Is ZTNA? A Simple Guide for Small and Medium Businesses]]></title><link>https://www.ostratto.com/blogs/post/what-is-ztna</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2025/what-is-sase/sase-model.png"/>Zero Trust Network Access (ZTNA) - a modern security model that assumes no user or device should be trusted by default, whether they’re inside or outside the company network.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_X37obuKURh2fwv07RWCGMA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_yQpUSGFrQcS3EKFf_ATG4g" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_Rzclurs7SmykYsX0AfKMQA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_M5qQMeyJSTm27Rd-fLrkFw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div></div></div><div><div>Cybersecurity used to be simple: if you were inside the office network, you were trusted. If you were outside, you weren’t. That approach no longer works. Staff now work from home, use personal devices, and rely on cloud apps rather than office servers. Hackers have also grown more sophisticated, often exploiting stolen passwords or unsecured endpoints.</div><div><br/></div><div>This shift has led to the rise of <span style="font-weight:bold;">Zero Trust Network Access (ZTNA)</span> - a modern security model that assumes no user or device should be trusted by default, whether they’re inside or outside the company network.</div></div><div style="text-align:left;"><br/></div><p></p></div>
</div><div data-element-id="elm_3Lc3PA4kypVALT4HucKPYw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>What Exactly Is ZTNA?</span></span></span></h3></div>
<div data-element-id="elm_EiCZTovNc9mlV0963RV4Kw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><div><div><div>ZTNA replaces the old “castle-and-moat” idea of cybersecurity with identity-based access. Instead of giving users broad access to your network once they log in (like with a traditional VPN), ZTNA applies strict, dynamic rules:</div><div><br/></div><div><ul><li><span style="font-weight:bold;">Never trust, always verify </span>– Every login attempt and every device is continuously checked.</li><li><span style="font-weight:bold;">Least privilege access </span>– Users only get access to the specific apps or resources they need, nothing more.</li><li><span style="font-weight:bold;">Context-aware decisions</span> – Access can depend on factors like device security, location, or time of day.<span></span></li></ul></div><div></div><div><br/></div><div>In short, ZTNA makes sure the right person, on the right device, gets the right level of access - and nothing slips through the cracks.</div></div><div><br/></div></div></div>
</div></div></div><div data-element-id="elm_B2ciBB5JbiGrnatJ2ROCaQ" data-element-type="row" class="zprow zprow-container zpalign-items-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_wbFzoVjaYgWZuU3wpDlnRQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_4DBH1ZqiKmy0ZiXTq61O5Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-center zpheading-align-tablet-center " data-editor="true"><span style="font-weight:bold;"><span><span><span>How ZTNA Works in Practice</span></span></span></span></h3></div>
<div data-element-id="elm_dtAxQqmsYDm-Im2UutOfOw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div>Unlike VPNs, which give users access to the whole network, ZTNA is more precise, reducing the risk of attackers moving around if they do break in.</div><div><br/></div></div>
</div></div><div data-element-id="elm_ojMCJLUu6WH9jTVU01XMOw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_m9rZbw6DzXvqLVhTZAv3tA" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-center zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"> [data-element-id="elm_m9rZbw6DzXvqLVhTZAv3tA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Z7g9qoNTr_69dJ_UtM-E0g" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-6 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_Z7g9qoNTr_69dJ_UtM-E0g"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_VaDt_M1fp-_r3jcEeE1w-A" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp" data-animation-duration="0.5s"><style type="text/css"> [data-element-id="elm_VaDt_M1fp-_r3jcEeE1w-A"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_O0GrxQ0pNMWrvW8u4v1Kgg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_O0GrxQ0pNMWrvW8u4v1Kgg"] .zpimage-container figure img { width: 60px !important ; height: 60px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_O0GrxQ0pNMWrvW8u4v1Kgg"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_O0GrxQ0pNMWrvW8u4v1Kgg"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_O0GrxQ0pNMWrvW8u4v1Kgg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/number-1.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_Pc-tl3zNgBnriblZu3aajQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Pc-tl3zNgBnriblZu3aajQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><div><div></div></div><span>A staff member tries to log into a company system (say, Zoho CRM).</span><div></div><div><span><br/></span></div></div>
</div></div></div><div data-element-id="elm_0i3HNtydpnhP2u1wlzERIA" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-6 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_0i3HNtydpnhP2u1wlzERIA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_NRfPq5JWENFl5GGNOY6clQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_NRfPq5JWENFl5GGNOY6clQ"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_n2GQqK6gD-ZURVpYs8qQFw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_n2GQqK6gD-ZURVpYs8qQFw"] .zpimage-container figure img { width: 60px !important ; height: 60px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_n2GQqK6gD-ZURVpYs8qQFw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_n2GQqK6gD-ZURVpYs8qQFw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_n2GQqK6gD-ZURVpYs8qQFw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/number-2.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_RG6Ng3NnJHTTygqopvEhcw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_RG6Ng3NnJHTTygqopvEhcw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><span style="color:inherit;"><div></div><span>ZTNA verifies their identity (username, MFA) and checks the device they’re using.</span><div></div></span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div></div><div data-element-id="elm_3OEulkoR85pL9gdp8fN9Lg" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm_2fD50YOyY9eTjZFls9NVdQ" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-6 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_2fD50YOyY9eTjZFls9NVdQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_EBjnaVXN12ylyJEWIhAOcg" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_EBjnaVXN12ylyJEWIhAOcg"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_kTsL9Qm0mETdTLD6EaKjYw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_kTsL9Qm0mETdTLD6EaKjYw"] .zpimage-container figure img { width: 60px !important ; height: 60px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_kTsL9Qm0mETdTLD6EaKjYw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_kTsL9Qm0mETdTLD6EaKjYw"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_kTsL9Qm0mETdTLD6EaKjYw"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/number-3.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_knj06zJKfHbGxfdY8aKJhQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_knj06zJKfHbGxfdY8aKJhQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><span style="color:inherit;"><div></div><span>If everything matches company policy, ZTNA grants access to just that application.</span><div></div></span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div><div data-element-id="elm_S0Z9E3YQJsRIvaf22QuBuw" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-6 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_9THAyaW8foSOkaihH_hyaA" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_9THAyaW8foSOkaihH_hyaA"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_V363DlKSZkU2ZQ-Zwb0XMg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_V363DlKSZkU2ZQ-Zwb0XMg"] .zpimage-container figure img { width: 60px !important ; height: 60px !important ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_V363DlKSZkU2ZQ-Zwb0XMg"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } @media (max-width: 767px) { [data-element-id="elm_V363DlKSZkU2ZQ-Zwb0XMg"] .zpimage-container figure img { width:60px !important ; height:60px !important ; } } [data-element-id="elm_V363DlKSZkU2ZQ-Zwb0XMg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-custom zpimage-tablet-fallback-custom zpimage-mobile-fallback-custom "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/files/icons/number-4.png" width="60" height="60" loading="lazy" size="custom"/></picture></span></figure></div>
</div><div data-element-id="elm_LU-VHhAI5UQ0JrwaFIKvWg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_LU-VHhAI5UQ0JrwaFIKvWg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center zptext-align-mobile-center zptext-align-tablet-center " data-editor="true"><span style="color:inherit;"><div></div><span>If something looks unusual - such as logging in from an unknown device or country - access may be denied or additional checks required.</span><div></div></span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div></div></div></div><div data-element-id="elm_x95jHTmazEFh17_1tkdseg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_fAmnXHsPaGY670_n0SJ74g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_cLfzWIkENREdLYipQNVPkg" data-element-type="spacer" class="zpelement zpelem-spacer zp-hidden-md "><style> div[data-element-id="elm_cLfzWIkENREdLYipQNVPkg"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_cLfzWIkENREdLYipQNVPkg"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_OUi9DsqAgsFI9-cL-_Ycxw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_2rI_8BDiQ6GbQcHmOY0Vxw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_mtU15WkY3PUZRF_8eN5KLw" data-element-type="table" class="zpelement zpelem-table "><style type="text/css"> [data-element-id="elm_mtU15WkY3PUZRF_8eN5KLw"] .zptable{ width:100% !important; } </style><div class="zptable zptable-align-center zptable-align-mobile-left zptable-align-tablet-left zptable-header-light zptable-header-both zptable-cell-outline-on zptable-outline-on zptable-header-sticky-tablet zptable-header-sticky-mobile zptable-zebra-style-none zptable-style-both " data-width="100" data-editor="true"><table><tbody><tr><th scope="row" style="width:18.0505%;"> </th><th scope="col" style="text-align:center;width:41.6975%;"><span style="font-weight:bold;"> ZTNA</span></th><th scope="col" style="text-align:center;width:39.2592%;"> <span style="font-weight:bold;">VPN</span></th></tr><tr><th scope="row" style="text-align:center;width:18.0505%;"><span style="font-weight:bold;"> Security Approach</span></th><td style="width:41.6975%;"> <span style="font-size:15px;">Follows “zero trust” - no one is trusted by default.</span></td><td style="width:39.2592%;"> <span style="font-size:15px;">Creates a secure tunnel for the entire network. Trusted once inside.</span></td></tr><tr><th scope="row" style="text-align:center;width:18.0505%;"><span style="font-weight:bold;"> <span style="font-size:15px;">Access Control</span></span></th><td style="width:41.6975%;"> <span style="font-size:15px;">Limits access to only the specific resources required.</span></td><td style="width:39.2592%;"> <span style="font-size:15px;">Grants full access to the network once connected.</span></td></tr><tr><th scope="row" style="text-align:center;width:18.0505%;"><span style="font-weight:bold;"> <span style="font-size:15px;">User Experience</span></span></th><td style="width:41.6975%;"> <span style="font-size:15px;">Web-based, easier setup, and usually provides smoother access.</span></td><td style="width:39.2592%;"> <span style="font-size:15px;">Requires software installation; may slow down internet speeds.</span></td></tr><tr><th scope="row" style="text-align:center;width:18.0505%;"><span style="font-weight:bold;"> <span style="font-size:15px;">Scalability</span></span></th><td style="width:41.6975%;"> <span style="font-size:15px;">Easier to scale, especially in cloud environments.</span></td><td style="width:39.2592%;"> <span style="font-size:15px;">Can face performance issues with more users.</span></td></tr><tr><th scope="row" style="text-align:center;width:18.0505%;" class="zp-selected-cell"><span style="font-weight:bold;"> <span style="font-size:15px;">Location of Access</span></span></th><td style="width:41.6975%;"> <span style="font-size:15px;">Focuses on granting access to specific apps/services.</span></td><td style="width:39.2592%;"> <span style="font-size:15px;">Provides access to the entire internal network remotely.</span></td></tr></tbody></table></div>
</div></div></div><div data-element-id="elm_inu3K_4ckXzDm5n1iB3o1Q" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_Pj9VxO3Kdv6iMGHzrvJ3lQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_bO_VIRaK7HJxQt-bLSfqIw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_bO_VIRaK7HJxQt-bLSfqIw"] div.zpspacer { height:14px; } @media (max-width: 768px) { div[data-element-id="elm_bO_VIRaK7HJxQt-bLSfqIw"] div.zpspacer { height:calc(14px / 3); } } </style><div class="zpspacer " data-height="14"></div>
</div></div></div><div data-element-id="elm_D3EHAUdb15NoWp5y28CAkg" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_iLPSv2ilBRtw0-Vm8bKd-w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_X5k3fFFgS6ZBBzI6ls1_bQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span><span><span>Benefits of ZTNA for SME's</span></span></span></span></span></h3></div>
<div data-element-id="elm_pVUln77rhxqKQ4RCFdjMiA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span>Adopting Zero Trust Network Access doesn’t just modernise your security - it brings practical advantages for smaller organisations. By moving away from broad, “all-or-nothing” network access, ZTNA helps SMEs work more securely, efficiently, and flexibly, especially in today’s cloud-driven and remote-working environments.</span></p></div>
</div><div data-element-id="elm_N7PcCcur88NFnRQym39z0Q" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_N7PcCcur88NFnRQym39z0Q"] div.zpspacer { height:13px; } @media (max-width: 768px) { div[data-element-id="elm_N7PcCcur88NFnRQym39z0Q"] div.zpspacer { height:calc(13px / 3); } } </style><div class="zpspacer " data-height="13"></div>
</div><div data-element-id="elm_NNaY35w_cnYnSQE7o1KmLw" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm_8rHx1lP40itwILTrZDMBRA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_8rHx1lP40itwILTrZDMBRA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_ZlBLmL9bmtrHUz56p5wCuA" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_ZlBLmL9bmtrHUz56p5wCuA"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_brHVQeaOkhXj4MzjtpMAYg" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 512 512" height="512" width="512" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path d="M466.5 83.7l-192-80a48.15 48.15 0 0 0-36.9 0l-192 80C27.7 91.1 16 108.6 16 128c0 198.5 114.5 335.7 221.5 380.3 11.8 4.9 25.1 4.9 36.9 0C360.1 472.6 496 349.3 496 128c0-19.4-11.7-36.9-29.5-44.3zM256.1 446.3l-.1-381 175.9 73.3c-3.3 151.4-82.1 261.1-175.8 307.7z"></path></svg></span></div>
</div><div data-element-id="elm_vsqm-Xn9f2zQZSVthX8-jw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span>Stronger Security</span></span></h4></div>
<div data-element-id="elm_JniwyoVlHqANNOTcFg-Png" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_JniwyoVlHqANNOTcFg-Png"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="color:inherit;"><div></div><span></span></span><div><div>Reduces the risk of stolen credentials being used to gain broad network access. Limits “lateral movement” - attackers can’t roam freely once inside.</div></div><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div><div data-element-id="elm_PagU5mVz8JmV5Fsk7wZxCA" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-4 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_SQuMdMqWrtBBhY-7a0Y9ZQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_SQuMdMqWrtBBhY-7a0Y9ZQ"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_Otk0vy6_evBCFR613X69rA" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 496 512" height="496" width="512" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path d="M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm0 448c-110.3 0-200-89.7-200-200S137.7 56 248 56s200 89.7 200 200-89.7 200-200 200zm-80-216c17.7 0 32-14.3 32-32s-14.3-32-32-32-32 14.3-32 32 14.3 32 32 32zm160 0c17.7 0 32-14.3 32-32s-14.3-32-32-32-32 14.3-32 32 14.3 32 32 32zm4 72.6c-20.8 25-51.5 39.4-84 39.4s-63.2-14.3-84-39.4c-8.5-10.2-23.7-11.5-33.8-3.1-10.2 8.5-11.5 23.6-3.1 33.8 30 36 74.1 56.6 120.9 56.6s90.9-20.6 120.9-56.6c8.5-10.2 7.1-25.3-3.1-33.8-10.1-8.4-25.3-7.1-33.8 3.1z"></path></svg></span></div>
</div><div data-element-id="elm_EzxJkxUegHGt29KYd5aR8g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>Better Remote Experience</span></span></span></h4></div>
<div data-element-id="elm_SHfwPkNWlokDKRc_VbvvTA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_SHfwPkNWlokDKRc_VbvvTA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="color:inherit;"><div></div><span></span></span><div><div></div></div><span>Staff connect directly to the apps they need, without slow VPN tunnels back to the office.</span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div><div data-element-id="elm_9AnBOH_rW_gE8Z98jcyXvA" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-4 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_I4lnJsZVVbDgEw9H3dGyEg" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_I4lnJsZVVbDgEw9H3dGyEg"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_4n_use9Gg1UXcWCDeZewNA" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 640 512" height="640" width="512" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path d="M128 352H32c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h96c17.67 0 32-14.33 32-32v-96c0-17.67-14.33-32-32-32zm-24-80h192v48h48v-48h192v48h48v-57.59c0-21.17-17.23-38.41-38.41-38.41H344v-64h40c17.67 0 32-14.33 32-32V32c0-17.67-14.33-32-32-32H256c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h40v64H94.41C73.23 224 56 241.23 56 262.41V320h48v-48zm264 80h-96c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h96c17.67 0 32-14.33 32-32v-96c0-17.67-14.33-32-32-32zm240 0h-96c-17.67 0-32 14.33-32 32v96c0 17.67 14.33 32 32 32h96c17.67 0 32-14.33 32-32v-96c0-17.67-14.33-32-32-32z"></path></svg></span></div>
</div><div data-element-id="elm_uk_reTfAq0E6evoGGTB9TQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>Simpler IT Management</span></span></span></h4></div>
<div data-element-id="elm_fz3I3ykJ5oRoYgYba2VCmg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_fz3I3ykJ5oRoYgYba2VCmg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="color:inherit;"><div></div><span></span></span><div><div></div></div><span>Centralised control means you can enforce consistent policies for office staff, remote workers, and contractors.</span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div></div><div data-element-id="elm_eRYeM7UMcdF3bSiHBb0Zgg" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm_zjM9fvP1cLNToSG5fUspFg" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-6 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_zjM9fvP1cLNToSG5fUspFg"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_09zb5Pc6RJKw2Nk6BBxlXQ" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_09zb5Pc6RJKw2Nk6BBxlXQ"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_08n4fF2CRhKNpG0nu2el2w" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 24 24" height="24" width="24" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M18 10.5C19.6569 10.5 21 11.8431 21 13.5V19.5C21 21.1569 19.6569 22.5 18 22.5H6C4.34315 22.5 3 21.1569 3 19.5V13.5C3 11.8431 4.34315 10.5 6 10.5V7.5C6 4.18629 8.68629 1.5 12 1.5C15.3137 1.5 18 4.18629 18 7.5V10.5ZM12 3.5C14.2091 3.5 16 5.29086 16 7.5V10.5H8V7.5C8 5.29086 9.79086 3.5 12 3.5ZM18 12.5H6C5.44772 12.5 5 12.9477 5 13.5V19.5C5 20.0523 5.44772 20.5 6 20.5H18C18.5523 20.5 19 20.0523 19 19.5V13.5C19 12.9477 18.5523 12.5 18 12.5Z"></path></svg></span></div>
</div><div data-element-id="elm_4qf5xX5m8dffV_AWcBn0fg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>Supports Compliance</span></span></span></h4></div>
<div data-element-id="elm_YU5faR6Oalx1rRAlDYHPJQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_YU5faR6Oalx1rRAlDYHPJQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="color:inherit;"><div></div><span></span></span><div><div></div></div><span>Helps demonstrate strong access controls, which is key for GDPR and industry audits.</span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div><div data-element-id="elm_mGJ0JE1b85jOR0-SpgekxQ" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-6 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_Fc4G3j2YHLc9XpMHh6X8zA" data-element-type="box" class="zpelem-box zpelement zpbox-container zplight-section zplight-section-bg " data-animation-name="slideInUp"><style type="text/css"> [data-element-id="elm_Fc4G3j2YHLc9XpMHh6X8zA"].zpelem-box{ border-radius:10px; padding:25px; } </style><div data-element-id="elm_sUT2_aoFO2JFCvJDRaCPlg" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 512 512" height="512" width="512" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path d="M496 384H64V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-32c0-8.84-7.16-16-16-16zM464 96H345.94c-21.38 0-32.09 25.85-16.97 40.97l32.4 32.4L288 242.75l-73.37-73.37c-12.5-12.5-32.76-12.5-45.25 0l-68.69 68.69c-6.25 6.25-6.25 16.38 0 22.63l22.62 22.62c6.25 6.25 16.38 6.25 22.63 0L192 237.25l73.37 73.37c12.5 12.5 32.76 12.5 45.25 0l96-96 32.4 32.4c15.12 15.12 40.97 4.41 40.97-16.97V112c.01-8.84-7.15-16-15.99-16z"></path></svg></span></div>
</div><div data-element-id="elm_5Kmu6XSROZGNp2UpUCdFDQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>Scales Easily</span></span></span></h4></div>
<div data-element-id="elm_P9DapIoDJPn7SPuVHgIQIw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_P9DapIoDJPn7SPuVHgIQIw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><span style="color:inherit;"><div></div><span></span></span><div><div></div></div><span>Adding new users, apps, or locations doesn’t require new hardware - it’s cloud-delivered.</span><div><span style="color:inherit;"><span><br/></span></span></div></div>
</div></div></div></div></div></div><div data-element-id="elm_EpwjBZtYeoAtK4KaqcL1OA" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_SEXVbaa6VYgRow3so3Hgiw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_s6KHtwWPXPkex6O3CeRETA" data-element-type="spacer" class="zpelement zpelem-spacer zp-hidden-md "><style> div[data-element-id="elm_s6KHtwWPXPkex6O3CeRETA"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_s6KHtwWPXPkex6O3CeRETA"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div></div></div><div data-element-id="elm_NBj-JbpUHR-2deSNhTKSEw" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_w0TmHeIc6nXNSVnFOdYaYg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_xMxd4QwCLpzqvsb574TWvA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span><span><span><span>How SMEs Can Get Started with ZTNA</span></span></span></span></span></span></h3></div>
<div data-element-id="elm_sIQl2u5UW96BNOMKncuEHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div></div><p></p><ol><li><span style="font-weight:bold;">Audit your current access model</span> – Who is accessing what systems, from where, and on which devices?</li><li><span style="font-weight:bold;">Start small</span> – Pilot ZTNA on one cloud app or a subset of users first.</li><li><span style="font-weight:bold;">Enforce multi-factor authentication (MFA)</span> – This is a foundation for ZTNA.</li><li><span style="font-weight:bold;">Choose the right vendor</span> – Look for solutions with UK/EU data centres, simple integrations with your tools (Zoho, Google Workspace, Microsoft 365), and SME-friendly pricing.</li><li><span style="font-weight:bold;">Work with a trusted partner</span> – If you don’t have in-house expertise, a consultancy can help you design policies and roll out ZTNA smoothly.</li></ol><div><br/></div><div><div>ZTNA represents a major shift in cybersecurity - from trusting by default to verifying everything. For SMEs, it offers a practical way to protect remote workers, secure cloud apps, and stay ahead of modern threats without adding huge complexity.</div><div><br/></div><div><span style="font-weight:bold;">In short</span>: ZTNA helps ensure only the right people, using the right devices, can access your business systems. And in a world where breaches often start with a single stolen password, that’s a huge step forward.</div></div><div><br/></div></div>
</div></div></div><div data-element-id="elm_osY8PyiZsPHM2aI70gc2aQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_7dQYTSJx93np6sE3aPgF8w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_28pWYE6uEMZVPZkC4fBSiw" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-left zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none zpbutton-outline " href="/contact" title="Link to contact page" title="Link to contact page"><span class="zpbutton-content">Contact us</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 05 Oct 2025 12:33:00 +0000</pubDate></item><item><title><![CDATA[What's SASE? The Future of Secure Networking for SMEs]]></title><link>https://www.ostratto.com/blogs/post/what-is-sase</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2025/what-is-sase/sase-model.png"/>With more staff working remotely, cloud apps replacing on-premise servers, and cyber threats growing more complex, traditional IT security models are struggling to keep up. This is where SASE comes in.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_X37obuKURh2fwv07RWCGMA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_yQpUSGFrQcS3EKFf_ATG4g" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content- " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_Rzclurs7SmykYsX0AfKMQA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_M5qQMeyJSTm27Rd-fLrkFw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div>The way businesses work has changed. With more staff working remotely, cloud apps replacing on-premise servers, and cyber threats growing more complex, traditional IT security models are struggling to keep up. This is where <span style="font-weight:bold;">SASE</span> (pronounced “sassy”) comes in.</div><div><br/></div><div style="text-align:left;"><span style="font-weight:bold;">SASE</span> stands for <span style="font-weight:bold;">Secure Access Service Edge</span>, and it’s being called the future of networking and security. But what exactly is it - and what does it mean for small and medium-sized businesses?</div></div><div style="text-align:left;"><br/></div><p></p></div>
</div><div data-element-id="elm_3Lc3PA4kypVALT4HucKPYw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span>Breaking Down SASE: The Basics</span></span></h3></div>
<div data-element-id="elm_EiCZTovNc9mlV0963RV4Kw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><p>At its core, SASE is about combining network security and connectivity into one cloud-delivered service. Traditionally, businesses would:</p><ul><li><p>Connect users to a central office network (via VPNs or firewalls).</p></li><li><p>Route internet and app traffic back through that office for security checks.</p></li></ul><div><br/></div>
<p>This worked when everyone sat in the same office. But with cloud apps (like Zoho, Microsoft 365, or Google Workspace) and hybrid work, this model slows everything down and leaves gaps in protection.</p><p><br/></p><p>SASE flips the model:</p><ul><li><p>Security is delivered from the cloud edge, not your office.</p></li><li><p>Users connect securely to the nearest SASE “point of presence” (POP), wherever they are.</p></li><li><p>The service combines network performance and security features in one.</p></li></ul><div><br/></div></div><p></p></div>
</div><div data-element-id="elm_4DBH1ZqiKmy0ZiXTq61O5Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>The Core Components of SASE</span></span></span></h3></div>
<div data-element-id="elm_dtAxQqmsYDm-Im2UutOfOw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p>A true SASE platform usually bundles together:</p><p></p><div><br/></div><p></p><ol><li><span style="font-weight:bold;">SD-WAN (Software-Defined Wide Area Network)</span> - Improves connectivity by routing traffic intelligently over multiple internet paths (rather than relying on a single VPN tunnel).</li><li><span style="font-weight:bold;">Secure Web Gateway (SWG)</span> - Filters web traffic, blocking malicious sites and enforcing browsing policies.</li><li><span style="font-weight:bold;">Cloud Access Security Broker (CASB)</span> - Provides visibility and control over cloud apps (e.g. who’s accessing Zoho CRM from where, and what they’re doing).</li><li><span style="font-weight:bold;">Zero Trust Network Access (ZTNA)</span> - Replaces old VPNs with identity-based access. Users only get access to what they need, and nothing more.</li><li><span style="font-weight:bold;">Firewall-as-a-Service (FWaaS)</span> - Cloud-based firewalls to protect against unauthorised access and threats.</li></ol><ul></ul><p><br/></p></div>
</div><div data-element-id="elm_Iv79QozgJRGV1nGhd6mdTA" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Iv79QozgJRGV1nGhd6mdTA"] .zpimage-container figure img { width: 500px ; height: 500.00px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_Iv79QozgJRGV1nGhd6mdTA"] .zpimage-container figure img { width:500px ; height:500.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:light"><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor" role="link" tabindex="0" aria-label="Open Lightbox" style="cursor:pointer;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2025/what-is-sase/sase-model.png" size="medium" alt="high-level diagram of SASE implementation" data-lightbox="true"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">The ultimate (but not necessarily required) SASE bundle</span></figcaption></figure></div>
</div></div></div><div data-element-id="elm_osY8PyiZsPHM2aI70gc2aQ" data-element-type="row" class="zprow zprow-container zpalign-items-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="false"><style type="text/css"></style><div data-element-id="elm_7dQYTSJx93np6sE3aPgF8w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_ts-7fuPaKoIpW68n5IYOtA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span><span>Why SASE Matters for SMEs</span></span></span></span></h3></div>
<div data-element-id="elm_XsYrU_JACEWNN8QD5nH-FQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div>Large enterprises were the first adopters, but SMEs stand to benefit greatly because:</div></div><p></p><ul><li><span style="font-weight:bold;">Simplified&nbsp;</span><span style="font-weight:bold;">IT</span> - Instead of juggling separate VPNs, firewalls, and security tools, SASE consolidates them into one cloud service.</li><li><span style="font-weight:bold;">Scalable</span> - Adding new staff, locations, or devices is easier. No need to buy more hardware firewalls for every site.</li><li><span style="font-weight:bold;">Better experience for remote workers</span> - Staff connect directly to the nearest SASE node for faster, safer access to apps.</li><li><span style="font-weight:bold;">Cost control </span>- A single subscription model can replace multiple expensive IT systems and maintenance costs.</li><li><span style="font-weight:bold;">Future-proofing </span>- Cybersecurity regulations and customer expectations are rising; SASE helps SMEs show they take data protection seriously.</li></ul><p></p><div><br/></div><p></p><div></div></div>
</div><div data-element-id="elm_FiK0to7ZgiGrz6Vhujnp8Q" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span><span><span>Real-World Example</span></span></span></span></span></h3></div>
<div data-element-id="elm_6mt9FmmEes74UnnxJHXufA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div>Imagine your business has:</div></div><p></p><ul><li>An office in Bristol</li><li>A handful of remote staff around the UK</li><li>Teams using Zoho, Google Workspace, and Microsoft Teams daily</li></ul><div><br/></div></div>
</div><div data-element-id="elm_timSlIBzlNE8a2naZ0LYOg" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm_WBZ1Zdww8qKFwSyPQX7ozw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_dDqiFK0eqL6elcpVbZ_PNw" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_dDqiFK0eqL6elcpVbZ_PNw"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_k0YfReV1U-N2BSItzX1onw" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 24 24" height="24" width="24" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path d="M10.2426 16.3137L6 12.071L7.41421 10.6568L10.2426 13.4853L15.8995 7.8284L17.3137 9.24262L10.2426 16.3137Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M1 12C1 5.92487 5.92487 1 12 1C18.0751 1 23 5.92487 23 12C23 18.0751 18.0751 23 12 23C5.92487 23 1 18.0751 1 12ZM12 21C7.02944 21 3 16.9706 3 12C3 7.02944 7.02944 3 12 3C16.9706 3 21 7.02944 21 12C21 16.9706 16.9706 21 12 21Z"></path></svg></span></div>
</div><div data-element-id="elm_QTVWqTXOXO3n8fOBKVDJtQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="color:inherit;font-weight:bold;">With SASE</span></h4></div>
<div data-element-id="elm_iJqW0DaPiV--jxraVzbU-Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="color:inherit;"></span></p><div></div><p></p><ul><li>Everyone connects to the nearest secure cloud edge.</li><li>All traffic is encrypted, scanned, and routed optimally.</li><li>Security policies are applied consistently, whether someone is at home, in the office, or on the road.</li></ul></div>
</div><div data-element-id="elm_gaQ3ssc8xjFIadppB4HORg" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_gaQ3ssc8xjFIadppB4HORg"] div.zpspacer { height:5px; } @media (max-width: 768px) { div[data-element-id="elm_gaQ3ssc8xjFIadppB4HORg"] div.zpspacer { height:calc(5px / 3); } } </style><div class="zpspacer " data-height="5"></div>
</div></div></div><div data-element-id="elm_wA0PaaJbYd2KureKYxkAkA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-6 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_92NQbFTVa81Un5PoFzlMdA" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_92NQbFTVa81Un5PoFzlMdA"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm__W7MqKhbtY8NxC7HzyeByg" data-element-type="icon" class="zpelement zpelem-icon "><style type="text/css"></style><div class="zpicon-container zpicon-align-left zpicon-align-mobile-left zpicon-align-tablet-left"><style></style><span class="zpicon zpicon-common zpicon-anchor zpicon-size-md zpicon-style-none "><svg viewBox="0 0 24 24" height="24" width="24" aria-label="hidden" xmlns="http://www.w3.org/2000/svg"><path d="M16.3394 9.32245C16.7434 8.94589 16.7657 8.31312 16.3891 7.90911C16.0126 7.50509 15.3798 7.48283 14.9758 7.85938L12.0497 10.5866L9.32245 7.66048C8.94589 7.25647 8.31312 7.23421 7.90911 7.61076C7.50509 7.98731 7.48283 8.62008 7.85938 9.0241L10.5866 11.9502L7.66048 14.6775C7.25647 15.054 7.23421 15.6868 7.61076 16.0908C7.98731 16.4948 8.62008 16.5171 9.0241 16.1405L11.9502 13.4133L14.6775 16.3394C15.054 16.7434 15.6868 16.7657 16.0908 16.3891C16.4948 16.0126 16.5171 15.3798 16.1405 14.9758L13.4133 12.0497L16.3394 9.32245Z"></path><path fill-rule="evenodd" clip-rule="evenodd" d="M1 12C1 5.92487 5.92487 1 12 1C18.0751 1 23 5.92487 23 12C23 18.0751 18.0751 23 12 23C5.92487 23 1 18.0751 1 12ZM12 21C7.02944 21 3 16.9706 3 12C3 7.02944 7.02944 3 12 3C16.9706 3 21 7.02944 21 12C21 16.9706 16.9706 21 12 21Z"></path></svg></span></div>
</div><div data-element-id="elm_Voh_Ja2HOzT6f7rd3977hw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-left zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><b>Without SASE</b></h4></div>
<div data-element-id="elm_NrbFul3ju5f9oXaRD6JdNg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span style="color:inherit;"></span></p><div></div><p></p><ul><li>Remote users connect to the office via VPN, slowing everything down.</li><li>Security tools may be inconsistent across devices.</li></ul></div>
</div><div data-element-id="elm_buSIewHljKlGzQ8gJiBvHw" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_buSIewHljKlGzQ8gJiBvHw"] div.zpspacer { height:5px; } @media (max-width: 768px) { div[data-element-id="elm_buSIewHljKlGzQ8gJiBvHw"] div.zpspacer { height:calc(5px / 3); } } </style><div class="zpspacer " data-height="5"></div>
</div></div></div></div><div data-element-id="elm_CP11_HkINPvJc5L3AFqL3A" data-element-type="spacer" class="zpelement zpelem-spacer "><style> div[data-element-id="elm_CP11_HkINPvJc5L3AFqL3A"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_CP11_HkINPvJc5L3AFqL3A"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_-prVs_Mu4ccg0A4aaXVrBg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h3
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span><span><span><span>Challenges to Consider</span></span></span></span></span></span></h3></div>
<div data-element-id="elm_SZ-af6NUK9nHntJzkkzGHg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span><span>While SASE offers a modern approach to networking and security, it’s not entirely a “switch it on and forget it” solution. For SMEs, the promise of simplified management, cost savings, and stronger protection is attractive - but it comes with practical hurdles.&nbsp;</span>SMEs should be aware of:</span></p><p><span><br/></span></p></div>
</div><div data-element-id="elm_UbIncuWu3MVs3-3MkFBmcA" data-element-type="row" class="zprow zprow-container zprow-equalCol zpcol-justify-content-flex-start zpjustify-content-flex-start zpdefault-section zpdefault-section-bg " data-equal-column="true"><style type="text/css"></style><div data-element-id="elm__Ho4gy6n6oeyYeoc6GHySw" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_2Dkhy_BpHDoDYoRSrOBSmg" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_2Dkhy_BpHDoDYoRSrOBSmg"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_RrIA35vwnnwUwoI8TsiGNQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span>Vendor Choice</span></span></h4></div>
<div data-element-id="elm_lds8SAVfTisWH5_oUhpZrg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span>Different providers bundle features differently. Some focus more on SD-WAN, others on security.</span></p><p><span><br/></span></p></div>
</div></div></div><div data-element-id="elm__lI_66BJJMzQOADr7ZrViA" data-element-type="column" class="zpelem-col zpcol-6 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_BgkNd0mAIjCbr7rmspT4ow" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_BgkNd0mAIjCbr7rmspT4ow"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm__rtAuOQxoQTFw4d2ekiBZQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>Migration Planning</span></span></span></h4></div>
<div data-element-id="elm_LNtL9xp5ngiiR0ISoiVISg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span></span></p><span>Moving from traditional firewalls/VPNs to SASE takes careful rollout.</span><p><span><br/></span></p></div>
</div></div></div><div data-element-id="elm_IRXW1ywvJ77o114q6gW-aQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-4 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"></style><div data-element-id="elm_7AFFSsYeBjv0QKSjXEL68Q" data-element-type="box" class="zpelem-box zpelement zpbox-container zsborder-box zplight-section zplight-section-bg " data-animation-name="fadeIn" data-animation-duration="1s"><style type="text/css"> [data-element-id="elm_7AFFSsYeBjv0QKSjXEL68Q"].zpelem-box{ border-radius:10px; padding:30px; } </style><div data-element-id="elm_oOfgX0m888gtk9xqQe93pA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h4
 class="zpheading zpheading-style-none zpheading-align-center zpheading-align-mobile-left zpheading-align-tablet-left " data-editor="true"><span style="font-weight:bold;"><span><span>Connectivity Reliance</span></span></span></h4></div>
<div data-element-id="elm_nPz7R1hIhHCRJPt7sUvHxw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p><span></span></p><span>As SASE is cloud-delivered, you need reliable internet to benefit fully.</span><p><span><br/></span></p></div>
</div></div></div></div><div data-element-id="elm_5VbJfsZUs3AIQcnhjSllIg" data-element-type="spacer" class="zpelement zpelem-spacer zp-hidden-md "><style> div[data-element-id="elm_5VbJfsZUs3AIQcnhjSllIg"] div.zpspacer { height:30px; } @media (max-width: 768px) { div[data-element-id="elm_5VbJfsZUs3AIQcnhjSllIg"] div.zpspacer { height:calc(30px / 3); } } </style><div class="zpspacer " data-height="30"></div>
</div><div data-element-id="elm_NIuQgR8zzdiPVTVH0NzeCA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left zptext-align-mobile-left zptext-align-tablet-left " data-editor="true"><p></p><div><div>SASE is still maturing, but adoption is accelerating. Gartner predicts that by 2028, the majority of businesses will have a SASE strategy in place. For SMEs, the decision often comes down to timing:</div><div><br/></div></div><p></p><ul><li>If you’re planning a network refresh, moving to more <span style="font-weight:bold;">remote/hybrid working</span>, or want to simplify your IT stack, now is a good time to evaluate SASE.</li><li>If your current security tools are working and budgets are tight, start by exploring <span style="font-weight:bold;">Zero Trust</span> and <span style="font-weight:bold;">cloud-delivered firewalls</span> - key stepping stones toward SASE.</li></ul><div><br/></div><div><div><div>SASE is more than another tech acronym. It’s a shift in how businesses connect and protect their people, apps, and data in a cloud-first world. For SMEs, it offers a way to get enterprise-grade security and performance without the enterprise-grade cost or complexity.</div><div><br/></div><div>In short: SASE brings together networking and security in the cloud, making your business more secure, more flexible, and better prepared for the future of work.</div></div><div><br/></div><div>Exploring SASE as an option for your environment? We'd love to help!</div><br/></div></div>
</div><div data-element-id="elm_28pWYE6uEMZVPZkC4fBSiw" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-left zpbutton-align-mobile-center zpbutton-align-tablet-center"><style type="text/css"></style><a class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none zpbutton-outline " href="/contact" title="Link to contact page" title="Link to contact page"><span class="zpbutton-content">Contact us</span></a></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 25 Sep 2025 11:23:27 +0000</pubDate></item><item><title><![CDATA[Supercharging your Business with VOIP]]></title><link>https://www.ostratto.com/blogs/post/supercharging-your-business-with-voip</link><description><![CDATA[<img align="left" hspace="5" src="https://www.ostratto.com/blog resources/2022/20-05-22/using-phone-with-computer.jpg"/>VOIP and it's business communication super powers.]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_xim91FGjSp2cb7DGyKSqwg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_SkRY10_CQwWoNwrSJdtWHg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_SkRY10_CQwWoNwrSJdtWHg"].zprow{ border-radius:1px; } </style><div data-element-id="elm_yoYU-VQZS2eEATra3V0jhA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_yoYU-VQZS2eEATra3V0jhA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_kpOM83etRrWBc9N2_Y4hYg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_kpOM83etRrWBc9N2_Y4hYg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><p><br></p><div style="color:inherit;"><div>Instead of using traditional phone lines, a VoIP phone system uses the Internet Protocol to make and receive calls. With the growth of broadband, VoIP has emerged as the clear choice for phone service for both individuals and companies.</div><div><br></div><div>VoIP stands for <span style="font-weight:bold;">voice-over-internet protocol</span>. It is a technology that enables internet-connected devices to make and receive phone calls over the internet. Many organisations choose VoIP, especially when dealing with a high number of conversations and data storage.<br></div><div><br></div></div></div>
</div><div data-element-id="elm_FwLOAhRUAETvDpUVv02RUw" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_FwLOAhRUAETvDpUVv02RUw"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="font-size:18px;font-weight:700;">How does it work?</span></h2></div>
<div data-element-id="elm_E9kTjkNGZh_YeSxagpFoHA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_E9kTjkNGZh_YeSxagpFoHA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><div>Now you know we like to <a href="/principles" title="keep it simple here" target="_blank" rel="">keep it simple here</a> at Ostratto, so, if you aren't too interested in how the sausage is made you can <a href="#pros-cons" title="skip to the next section" rel="">skip to the next section</a>.</div></div><div><br></div><div>Voice over IP is a technology that turns your voice into a digital signal, compresses it, and delivers it over the internet. To function, VoIP often requires an internet connection. Aside from that, the VoIP functionality is contingent on the quality and speed of the internet connection. This implies that VoIP phones perform best when such internet connection is fast and consistent. When both the caller and the recipient are using VoIP equipment, the call signals go fully digitally, with no signal translation.</div><div><br></div><div>How VoIP operates is dependent on the devices and extensions used to make these sorts of calls. It is critical to understand how they are employed and how they enhance voice quality and communication performance.</div><div><br></div></div></div>
</div><div data-element-id="elm_cn4Rk7Hutn5J0wEqhCCL3A" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_cn4Rk7Hutn5J0wEqhCCL3A"] .zpimage-container figure img { width: 500px ; height: 333.75px ; } } @media (max-width: 991px) and (min-width: 768px) { [data-element-id="elm_cn4Rk7Hutn5J0wEqhCCL3A"] .zpimage-container figure img { width:500px ; height:333.75px ; } } @media (max-width: 767px) { [data-element-id="elm_cn4Rk7Hutn5J0wEqhCCL3A"] .zpimage-container figure img { width:500px ; height:333.75px ; } } [data-element-id="elm_cn4Rk7Hutn5J0wEqhCCL3A"] .zpimage-container figure figcaption .zpimage-caption-content { font-size:10px; } [data-element-id="elm_cn4Rk7Hutn5J0wEqhCCL3A"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="size-original" data-size-mobile="size-original" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-medium "><figure role="none" class="zpimage-data-ref"><span class="zpimage-anchor"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/blog%20resources/2022/20-05-22/using-phone-with-computer.jpg" width="500" height="333.75" loading="lazy" size="medium"/></picture></span><figcaption class="zpimage-caption zpimage-caption-align-center"><span class="zpimage-caption-content">Credit: Unsplash</span></figcaption></figure></div>
</div><div data-element-id="elm_9PKDTyzU2fPRSIiLQGQAMg" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_9PKDTyzU2fPRSIiLQGQAMg"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-size:18px;font-weight:bold;">​<span id="pros-cons" title="pros-cons" class="zpItemAnchor"></span>​Pros and Cons of Voice over IP</span><br></h2></div>
<div data-element-id="elm_WsSwPvr2DBOWd_qUFqeWAA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_WsSwPvr2DBOWd_qUFqeWAA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:bold;">Pros</span></div><div><ul><li><span style="font-weight:bold;">Remote work friendly</span>. Employees can work from any location thanks to VoIP. They can connect in from any computer, use any IP phone, and telecommute instead of creating a new satellite offices and adopting costs such as paying rent and utilities.&nbsp;</li><li><span style="font-weight:bold;">Cost</span>. Calls using VoIP are often packaged in bundles providing unlimited (and sometimes internationally) minutes. With no physical PBX equipment costs and often no physical handset costs, the entry cost is minimal. Perfect for small businesses.</li><li><span style="font-weight:bold;">Quality</span>. VoIP uses wideband codecs, which have a larger audio bit depths and so provide better voice quality. Narrowband codecs are used in traditional phone line networks, which generally result in lower-quality calls.</li><li><span style="font-weight:bold;">Feature-rich</span>. VoIP, with its sophisticated capabilities like <a href="/products/telephony/vonage-vbc/features" title="auto attendant" target="_blank" rel="">auto attendant</a> and <a href="/products/telephony/vonage-vbc/features" title="call transferring" target="_blank" rel="">call transferring</a>, allows even a one-person team to present the appearance of a larger organisation.<br></li><li><span style="font-weight:bold;">Availability</span>. One distinguished aspect of a cloud-based VoIP service is the advanced availability offered by the cloud. Not only can you generally expect the likes of 99.999% uptime, redundancy features such as emergency forwarding to mobile phone numbers are often baked-in. This means users missing calls becomes a problem of the past.</li></ul><div><br></div></div><div><span style="font-weight:bold;">Cons</span></div><div><div style="color:inherit;"><div><ul><li><span style="font-weight:bold;">Internet-dependant.</span> The quality and dependability of your sound will be determined by your internet connection and network settings. You must rely on an internet service for VoIP communication, whereas traditional PBX systems use the PBX network. Should the internet connection go down in an office or satellite location, calls cannot be received by users. Data service is required on the go too.</li><li><span style="font-weight:bold;">Recurring cost.</span> For as long as a cloud-based VoIP system is required, a monthly or annual cost will always need to be paid, and this is usually user-based licencing. As the business grows, so do the costs of the phone system whereas traditional systems can expand at a lower cost. That being said, many VoIP vendors have overcome this by offering volume pricing. And over the long run all businesses will see a cost saving.</li><li><span style="font-weight:bold;">Latency and jitter can be an issue</span>. Jitter and latency are other call quality issues you may experience with your cloud-based phone calls. It’s just a natural function of wireless networks. Between your internal network, ISP, and VoIP service provider there are many servers in between which data needs to travel through. Jitter can result in choppy audio or calls that are delayed or dropped. The variance in ping responses that measures jitter. Latency can result in callers experiencing a brief delay or echo in a conversation. In most cases, it’s not noticeable, but in severe circumstances, it can be problematic.</li></ul></div><div><br></div></div></div></div></div>
</div><div data-element-id="elm_yoHS5flw9ApLG3oO_BMsLQ" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_yoHS5flw9ApLG3oO_BMsLQ"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-size:18px;font-weight:bold;">Features that can be expected</span><br></h2></div>
<div data-element-id="elm_fs03IV8dkS3I7I6QeinglA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_fs03IV8dkS3I7I6QeinglA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div>And onto how cloud-based VoIP can really do bits for your business. Here's a list of common features you will see advertised within phone system feature-sets.</div><div><br></div><div><ol><li><span style="font-weight:bold;">Auto-attendant/receptionist</span>.&nbsp;<span style="color:inherit;">An automated attendant is a top feature for companies. Using call routing rules, this functionality answers all incoming calls and forwards them to the appropriate extension.</span></li><li><span style="font-weight:bold;">Call Queuing</span>.&nbsp;<span style="color:inherit;">A call queuing tool will assist you in queuing your customers’ phone calls. You can often also set up notifications to remind your callers your callers of their turn and the wait time.</span></li><li><span style="font-weight:bold;">Call Recording/Monitoring</span>.&nbsp;<span style="color:inherit;">These two great features can empower your business by checking the consistency of your customer service on calls and limiting the deterioration of your company’s efficiency. They can also be used in a legal setting as evidence of claims.</span></li><li><span style="color:inherit;"><span style="font-weight:bold;">Voicemail/call forwarding</span>.&nbsp;</span><span style="color:inherit;">Because often smaller businesses can't be available all hours of a day, there will be times when a call can't be answered. Call forwarding is a common corporate telephony tool that ensures that your customers’ calls are never missed. Inbound calls can be diverted to another extension, phone number, or a voicemail function.</span><br></li><li><span style="font-weight:bold;">Conferencing</span>.&nbsp;<span style="color:inherit;">Conference calls are ideal for remote teams because they allow them to collaborate even when they are physically apart. Some managers and owners may organise this sort of call on a frequent basis, whether it's keeping teams updated or checking in with customers.</span></li><li><span style="font-weight:bold;">Data analytics</span>.&nbsp;<span style="color:inherit;">VoIP Data Analytics are a sophisticated data report framework, generally included with most VoIP phone systems. It is useful for businesses that deal with a variety of outgoing and incoming clients calls on a regular basis. Informations such as missed calls and overall wait times help improve customer service quality.</span></li><li><span style="color:inherit;"><span style="font-weight:bold;">Business Tool Integrations</span>. In our opinion, one of the top</span><span style="color:inherit;">&nbsp;VoIP benefits is the ability to connect data with external business tools such as ticketing systems or email, keeping conversation records consolidated and teams connected. These integrations are very useful for remote teams. Many modern business phone networks integrate with Customer Relationship Management (CRM) programmes such as <a href="/products/platforms/zoho-one" title="Zoho CRM" target="_blank" rel="">Zoho CRM</a>. This guarantees that all transcripts of interactions are connected, forming a wealth of information. Sales app integration is a one-of-a-kind solution that enables users to automate their sales funnel, get closer to prospects, and complete more transactions. Sweet!</span></li></ol></div></div></div>
</div><div data-element-id="elm_6QtADBwIHkZaepnHC_E6ZA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_6QtADBwIHkZaepnHC_E6ZA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-size:18px;font-weight:bold;">Is VoIP necessary?</span><br></h2></div>
<div data-element-id="elm_Q8K9tOekLMiPrVn0jCxyRw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_Q8K9tOekLMiPrVn0jCxyRw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><span style="color:inherit;">For years, businesses have been debating whether or not to move to cloud-based VoIP. Some businesses made the changeover in the early days of technology, while others waited until prices dropped and quality, dependability, and availability of knowledge were ironed out.</span></div><div><span style="color:inherit;"><br></span></div><div><div><span style="color:inherit;">Now, as these aspects have been ironed out, <a href="https://business.bt.com/why-choose-bt/insights/digital-transformation/uk-pstn-switch-off/" title="BT have announced they will be switching off the PTSN network in 2025" target="_blank" rel="">BT have announced they will be switching off the PTSN network in 2025</a>. This means that not only is cloud-based VoIP the logical choice for businesses, it will soon be the only choice.</span></div></div><div><span style="color:inherit;"><br></span></div></div>
</div><div data-element-id="elm_4itO34otShZQR2O1-w2WTA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_4itO34otShZQR2O1-w2WTA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-size:18px;font-weight:bold;">Price of VoIP</span><br></h2></div>
<div data-element-id="elm_qroUl1bkdW30CIhE-tmyNQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_qroUl1bkdW30CIhE-tmyNQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div>In general, with cloud-based VoIP, you can expect costs between £10 and £20 per 'seat' per month. A seat is essentially a user of the system.</div><div><br></div><div>Often suppliers offer monthly or annual payment options and generally expect a commitment of at least a year, with discounts provided on longer term contracts.</div><div><br></div></div>
</div><div data-element-id="elm_pUtwjaDWkHMyifx6JHeqTA" data-element-type="heading" class="zpelement zpelem-heading "><style> [data-element-id="elm_pUtwjaDWkHMyifx6JHeqTA"].zpelem-heading { border-radius:1px; } </style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;font-size:18px;font-weight:bold;">In Summary</span><br></h2></div>
<div data-element-id="elm_09fcXqjI42ETESKe8KZzHg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_09fcXqjI42ETESKe8KZzHg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-left " data-editor="true"><div><div><span style="color:inherit;">Voice over IP is a fantastic and obvious method to run your business telephone communications. The significance of VoIP in telecommuting cannot be overstated. The current state of affairs necessitates a more advanced and adaptable work culture which means m</span><span style="color:inherit;">any business owners are <a href="https://www.ostratto.com/blogs/post/is-your-business-keeping-up-with-the-modern-workplace" title="concerned about their employees’ ability to work efficiently from home" target="_blank" rel="">concerned about their employees’ ability to work efficiently from home</a>.&nbsp;</span></div></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">To make the best selection, you should first comprehend the benefits of VoIP, then examine the features and functionalities you require, and last compare all of your options until you find one that meets the bill. This is where we come in.</span></div><div><span style="color:inherit;"><br></span></div><div><span style="color:inherit;">We offer a&nbsp;<a href="/products/telephony" target="_blank" rel="">range of telephony options</a>&nbsp;from different vendors, meaning we can suggest the most suitable option for businesses from an unbiased position.</span><br></div><div><span style="color:inherit;"><br></span></div></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 20 Jun 2022 12:03:00 +0000</pubDate></item></channel></rss>